Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year
The use of chatbots in conversational marketing has risen 92 percent year-over-year, while live chat usage expanded by some 35 percent and social media interactions grew by 31 percent over the same period, according to recently-released survey data. Adweek
Facebook launches Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger
Facebook has rolled out its tool for businesses to manage multiple Instagram, Facebook and Messenger profiles and pages in a unified location, with the release of its Facebook Business Suite utility, featuring post scheduling, ad creation, and insight data, the social media giant recently announced. TechCrunch
Global brands advance towards ‘holy grail’ of cross-media measurement
An ambitious global cross-media measurement proposal framework featuring a new publisher log-based solution utilizing Virtual ID (VID) has been put forth as part of a major push by the World Federation of Advertisers (WFA) and brands, the WFA’s Cross-Media Working Group recently announced. The Drum
Google Combines Custom Affinity and Custom Intent Into Custom Audiences
Google has rolled out changes giving advertisers new Google Ad audience features across display, YouTube and discovery campaigns, refining and combining previously separate audience intent and affinity tools, the search giant recently announced. Search Engine Journal
LinkedIn launches Stories, plus Zoom, BlueJeans and Teams video integrations as part of wider redesign
LinkedIn (client) has rolled out its ephemeral video and photo LinkedIn Stories feature, expanded platform search functionality, and video chat for direct messaging — three of an array of new additions of interest to digital marketers, the firm recently announced. TechCrunch
- What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior?
68 percent of B2B buyers say that their purchase cycles have lengthened since 2019, with the most common buying journeys lasting between one and six months, while 53 percent consider web search a top research method, followed by 41 percent who consider vendor websites a top evaluation method, according to recently-released data. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at “lifestyle brands” by Marketoonist Tom Fishburne — Marketoonist
Overwatered Houseplants Hoping Woman Goes Back to Work Soon — The Hard Times
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Stop Telling The Same Old Story — Mark Armstrong
- Nick Nelson — 10 Tips for Changing the Way You Think About Your Small Business — Small Business Trends
- TopRank Marketing — Why Convenience Is Essential — Forbes
Have you found your own key marketing stories from the past week of news? Please let us know in the comments below.
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