Build brand authenticity using customer-generated content

Promotes brand authenticity

The customer-generated content is the one that will promote brand authenticity. The unbiased information is presented in the customer-generated content. The recommendation of the people which makes it true because the company has nothing to do in this. The customer-generated content is found from their own experience. The recommendation is made by friends and relatives for the mentioned product. The consumers are mostly affected by customer-generated content rather than the promotion made by the brand. The branding done by the professional teams is not as effective as the customer-generated content.

Confidence and trust are enhanced

The trust and confidence are enhanced with the understanding of the product by the different members of the users and their families. Any brand is always made to impress the customers. The sale of the product is made to impress the customers. If you have the customer-generated content, this will be the one that is sure to generate your confidence. And the confidence of every employee associated with the product concerned because they had an equal contribution to the branding of the product and its sale. When the customers have a positive review to make about the product, the sale of the product soars.

Influences the final decision

The customer-generated content is always important for the final decision made by the user. The reviews are the ones that are responsible for the final decision made by the customer. The new customer goes through every review and thought shared about the product which makes it easy for the branding team to present the product. Whenever the final decision is included with the ideas of the past customer, it is sure that these choices are going to be good ones. Brand authenticity is mostly influenced by generated content.

Proper fanbase

The brand fanbase must be made properly to ensure the customers get attracted to the product in the first place. This attraction is sure to make them buy the product and this will, in turn, lead to customer review and customer-generated content. This will attract new customers who are sure to read the products and the brand fanbase which is sure to make a difference in the sale of the product. The influencers are sure to be recruited after reading geese reviews because of the good acceptability of the product among the users. The proper fan base will also ensure the entire customer group. The new and old customers will also be attracted to the product.

Social media posting

Social media posting is the best way to consider the customer-generated content. The customers are the best one to decide the authenticity of the product. The credit must be given to the customer who had provided content in the first place. Social media posting is the best method to assure customer attraction to the product. You might even tag them in your posts and mentioning might be done to attract them to your product. This might induce resale by the same customers.

Powerful hashtags

The powerful hashtags are the ones that are responsible for the promotions of the product. They are the ones which will reach your customers earlier than any other thing. There are factors that are responsible for the propagation of ideas in the generation of customers. The powerful hashtags are the ones that carry customers to your product which in turn creates the content generated content.The same thing is done by keywords as well, you can refer to this link to learn more about them

Final words

Thus, these are the methods by which the customer-generated content can help any individual. The customers are intelligent enough to judge their products. When they provide content, it becomes a guarantee for the other customers.

The post How to build brand authenticity using the customer-generated content appeared first on Blogtrepreneur.

Google’s Shopping Ads, Pinterest’s Merchants Program, Twitter Stats

2020 February 14 MarketingCharts Chart

Facebook Adds ‘One-Time Notification’ API to Messenger for Business
Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today

Twitter says ad tech and product updates will improve direct response advertising
Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885 million, with monetizable daily active users (mDAUs) up 21 percent to 152 million, and pointed to several updates that it expects to continue bringing better direct-response ad revenue, the firm recently reported. Marketing Land

Top Twitter Stats for 2020 [Infographic]
Twitter’s ad engagement rates rose by 23 percent, with video ads on the platform coming in some 50 percent cheaper in cost-per-engagement, two of many statistics of interest to digital marketers contained in recent Hootsuite infographic data. Social Media Today

Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down
Facebook has announced that it is phasing out mobile web publishers in its Audience Network. Shuttering one of its low-performing formats may have been driven by the shift away from browser cookies, as Facebook and other social platforms look to alternate forms of ad tracking. AdExchanger

Pinterest shares surge as revenue, user adds beat estimates
Pinterest announced fourth-quarter revenue increases up 46 percent to $400 million and an accompanying 26 percent increase in monthly active users, as the image-focused platform also announced plans to launch its own Verified Merchant Program. Reuters

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]
Facebook has remained the most popular social platform among Millennials, with some 77 percent using it daily, while 64 percent of the demographic have their purchasing behavior influencer by the YouTube influencers they follow — two of several statistics of interest to digital marketers in newly-released survey data. Social Media Today

 February 14 Statistics Image

Google is Expanding Shopping Ads to Gmail
Google announced that it plans to offer a new variety of ads targeting Gmail users. Beginning March 4, Google’s Product and Showcase Shopping ads will get the ability to run on Gmail, the search giant recently revealed. Search Engine Journal

56% of marketers think AI will negatively impact branding in 2020, study says
The effect artificial intelligence (AI) has on branding is largely seen in a negative light, with 56 percent of marketers expressing fear that the technology could lead to the loss of jobs and lower creativity, while an even higher number — 77 percent — also expressed at least some level of concern over the use of AI with branding efforts. Marketing Dive

Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab
Instagram’s “following” section received a new listing that shows those accounts a user interacts with the least, the Facebook-owned platform recently announced. The new interaction data could help digital marketers discover those users prime for increased engagement efforts. Social Media Today

US Online Media Spend in 2019 and the Outlook for 2020
Continuing on from a strong 2019 online media spend of $145.3 billion in the U.S., 2020 is expected to top $166 billion, an increase of more than 14 percent, along with a record $3.4 billion for influencer spending, according to new forecast report data from MarketingCharts. MarketingCharts


2020 February 14 Marketoonist Comic

A lighthearted look at 7 types of LinkedIn requests by Marketoonist Tom Fishburne — Marketoonist

The 10 Best Super Bowl Ads of 2020 — Adweek


  • Nick Nelson — What’s Trending: It’s the Thought that Counts — LinkedIn (client)
  • Lee Odden — How To Curate Social Media Content Like A Professional — Three Girls Media
  • Lee Odden — Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit — Webbiquity
  • TopRank Marketing — 30 B2B Content Marketing Statistics Everyone Needs to Know — Trade Press Services

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you will return again next week for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats appeared first on Online Marketing Blog – TopRank®.

31 DIY Marketing Tools To Create Remarkable Experiences

Workbench wall full of various tools for handcrafted work image.

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences.

It can be overwhelming even deciding which new tools to start trying out to see if they’re helpful, so to jump-start your marketing efforts in 2020 we’ve gathered a varied selection of innovative and helpful tools that can significantly enhance your marketing efforts.

These tools come from a varying array of categories useful to digital marketers, from artificial intelligence (AI) content analysis bots and data manipulation utilities to video and image manipulation — a smorgasbord of helpful software that is unified in that each tool can provide immediate improvements to your marketing campaigns.

Some tools are free and many offer free trials to test out and see how they mesh with the way you like to work and your particular needs.

[bctt tweet=”“Giving people legitimate value before asking them to pay can be a really useful strategy for any company wanting widespread adoption.” — Melanie Perkins @MelanieCanva” username=”toprank”]

From Influencer Tools To Data Discovery Utilities

The software, tools, and online image creation apps most-used by Instagram influencers have been outlined in a recent survey of more than 1,200 influencers on the platform, with results showing that just 10 percent use the once-ubiquitous Photoshop, nearly 30 percent now use Lightroom, and some 4.8 percent regularly work with Canva, according to the study.

Even as far back as when I operated a 300-baud bulletin board system in the 1980s, it was difficult to keep up with the astounding number of new software tools developers programmed. It was then when my love of categorizing things took off, and I broke my sizable online freeware and shareware tool offerings into dozens of specific categories. For this list, however, we’ve stuck with three basic categories for marketers.

Let’s jump right in and start examining our collection of 31 tools to ramp up your content marketing experiences.

Data & Information Analysis Tools

These data and information analysis tools let you visualize and work with data in new and insightful ways, along with exploring the power and limits of search engine optimization (SEO), and with the record levels of data marketers have access to today, assistance in making sense of those terabytes of information can come as a welcome relief.

Keylime Toolbox — Marketers struggling to find search queries that are normally hidden from discovery in Google Analytics as “not provided” can uncover this helpful information using Keylime Toolbox, which also offers a number of SEO-related data reports useful to digital marketers.

Vennli — A content intelligence platform, Vennli lets marketers dig in to customer data and pull out a wide range of insightful content to explore the world through a client or customer’s eyes, using real-time data gathering and a slew of visualization options.

SEODataViz — Generate topic ideas for both relevant content creation and SEO keywording efforts with SEODataViz, a tool that helps marketers visualize information and break it down into manageable segments, among others features.

Talk to Transformer —  How well do today’s neural networks perform when it comes to type-ahead and content prediction? With the Talk to Transformer artificial intelligence (AI) content completion bot, marketers can explore a wide range of activities from translation to question research.

[bctt tweet=”“When done thoughtfully, data visualizations have the power to change perspectives, far more quickly than a spreadsheet or bullet points on a slide.” — Alexis Hall @Alexis5484″ username=”toprank”]

Image & Video Manipulation Tools

The digital marketing world of 2020 is undoubtedly more visually-focused and experiential than ever before, and the tools and utilities to create images and video that stand out and which make people take notice are a valuable asset in your marketing tool-kit. We recently explored this trend in “What B2B Marketers Need to Know About Experiential Content.”

How Can You Improve Your Blog?

How Can Your Business Improve Your Blog?

Here are some common suggestions for better business blogging:

Understand Your Audience

It is critical for businesses to understand their intended audience. This is because their intended audience should be the segment of the population that is most receptive to their marketing campaigns whereas other segments of the population will provide much more hit and miss results. At a minimum, businesses should have an idea of the people who make up their intended audience, what matters to said individuals, what kind of interests can be found in said individuals, and what kind of issues that said individuals might need to be resolved. On the plus side, blogs are a popular method for businesses to get more information about their intended audience, which can be analyzed for insight on improving their revenue-earning operations.

Have a Schedule

One of the goals that businesses should be seeking to accomplish through their blogging is the establishment of a reputation for reliability. Fortunately, there is a simple and straightforward method for this, which can be summed up as setting a schedule and then sticking to it. Please note that the frequency of posts isn’t what matters most in this regard. Certainly, it would be ideal if businesses could post useful, entertaining, and otherwise engaging content on a frequent basis. However, if businesses cannot manage that, it is better for them to publish good content at a slower pace than for them to pump out a constant stream of nothing but nonsense. Regardless, what matters most in this regard is sticking to the schedule, which will show potential clients that the business can be relied upon to keep its promises.


Networking is always important in business. However, it can be particularly important when it comes to blogging. Basically, if businesses are looking for a boost, they might want to look up other blogs that appeal to the same kind of people who make up their intended audience. By teaming up with these blogs, they can tap into their established readerships, thus making it possible for them to market to them as well. Having said that, businesses need to choose their partners with extreme care and consideration because who they choose to work with will very much reflect on them no matter how fair or unfair that might be.

Keep SEO in Mind

SEO is critical. Basically, search engines are one of the leading ways for people to find more information about products and services, meaning that businesses will want to make their blogs more appealing to search engines to get higher rankings for more clicks. Generally speaking, this means writing good content using good grammar while making judicious use of the right search words. However, SEO is a complicated topic, meaning that it can be worthwhile to consult SEO experts for further assistance.

The post How Can You Improve Your Blog? appeared first on Blogtrepreneur.

Still Don’t Have a Website? 5 Reasons Every Business Owner Should Invest in One

A successful business is always aware of current market trends. One trend that has stayed hot is the use of websites to expand a business. The best uk web hosting choices provide a huge surge in visibility for compatible websites. Here are the five main reasons to create websites for business. 

5. Increased Sales

If you sell a product or a service, sales will increase due to the visibility of a website. This is further enhanced with the use of social media tools and digital shopping carts. Convenience makes a huge difference in how a person shops for a product. By making the information and product available all in one go, you make it more likely that a consumer will make a quick decision. Without the convenience of a website, changed minds are a likely occurrence before they make a purchase. 

4. Better Stat Tracking

Stat tracking is a big deal with all businesses. It allows you to streamline services and customer needs with the least amount of errors. A website is your gateway to a lot of this information, especially if you combine it with a marketing campaign. By comparing the uptick in traffic with a recent campaign, you’ll know whether it was successful or not. The data from the website can clue you in on whether the money was well spent. This is essential for any big commitment to marketing or advertising. 

3. Low Price With A High Value

The cost of creating and maintaining a website is low. It is the same argument that people make for creating a branded app for your business. Before you even consider getting a smartphone app, the website has to be created. Look at the value of these two things and how little is spent to get them off of the ground. It is cheap visibility with little to no downsides. 

2. Credibility

A business without a website does not look professional. The one thing everything business should strive for is professionalism. Even if a consumer doesn’t like your product, you still maintain the company’s image. This is important when the company has missteps during growth or when making big changes. Without a website, you don’t have a face. And when consumers don’t have a face to voice their displeasure, things can get ugly. Even if the website is simple, it is still useful enough to categorize the most important information about the company.

1. Wider Demographic Reach

Changing demographics based on sales is a real thing. There is even a chance that your target demographic is less reliable than a new one. The only way you’ll know is by reaching out to other areas. This is possible with a website, which makes your brand visible to the entire world. Make the necessary changes by using the visitor data to find out whether your current target is the right market. 

Wrap Up

Websites are considered mandatory if you want to make the best impression. A business without a website is throwing away an easy way to market. It is untapped potential that can cost you thousands of customers if it goes unused.  

The post Still Don’t Have a Website? 5 Reasons Every Business Owner Should Invest in One appeared first on Blogtrepreneur.

Marketers Need to Know About Episodic Content

Advantages of Episodic Content for B2B Marketing

Let’s start by springboarding off the point above, by highlighting the way this content delights those who consume it. Then, we’ll discuss some of the key operational implications for marketers.

Episodic Content Builds Loyalty and Retention with Your Audience

Storytelling is very powerful in B2B marketing. It helps audiences mentally organize, connect, and contextualize information in a way that makes the content much easier to understand and remember. In addition, storytelling through content marketing helps build trust.

Episodic content provides a means to extend the storytelling dynamic over lengthier time periods and campaigns. In the same way a strong narrative or theme compels a reader to keep scrolling through a blog post or viewing a video, connecting multiple pieces of content through this framework urges content consumers to find and enjoy that next nugget.

Episodic Content Brings Efficiency and Greater Utility to Your Content

Here’s a scenario: You’ve got a big old 5,000 word writeup on a topic critical to those in your industry or niche. You spent months planning, developing, and refining it. You’re convinced it’s interesting and informative enough to hold a reader’s attention all the way through.

So why drop it all at once?

Dividing such a hefty piece of content up into multiple parts means you can stretch the content out over multiple days or weeks, filling up your content calendar while also making the information itself more easily digestible and giving your audience a distinct reason to come back. The same is true of audio content, video content, and so forth.

This is something that can be (and often is) done in hindsight — “Wow, this turned out to be really long, let’s cut it into parts” — but is most effective when baked into planning, so you can build in those pivotal cliffhangers and a smooth overall flow.

Episodic Content Adds Cohesiveness to Your Content Strategy

One of the habits I recently suggested B2B marketers should leave behind in the 2010s is aimless content creation. Episodic content is a simple solution to the fragmented nature of many wayward strategies. When you start planning around sequential series of related pieces, it becomes far easier to tie everything together with a consistent thread, and helps embed that mindset throughout the rest of a program.

Examples of Episodic Content in B2B Marketing

It might feel easier to envision episodic content in the context of TV shows or movie franchises than in a B2B marketing strategy. So let’s explore a few practical ways to bring this framework to life within business-oriented campaigns and programs.


This format is the easiest to associate with episodic mainstays like TV and film, because it follows the very same premise: pull in a viewer with an engrossing video, and then leave them wanting more. There are many examples of this throughout the world of B2B marketing, one of them being our own Break Free B2B webcast series.

The interconnected quality in a video content series doesn’t always have to be an ongoing narrative. Sometimes it’s simply a theme that resonates and applies to various installments. In the example of Break Free B2B, there’s no direct linkage between different episodes, except for the core concept — smart, forward-thinking pros sharing their best tips to escape the traditional constraint and barriers of our field.

Break Free B2B Video Example Screenshot

YouTube itself illustrates the power of episodic video content. By automatically playing another related video after one ends, viewers sometimes stay tuned in for long durations. And to reinforce the platform’s irresistible appeal, Google recently disclosed that YouTube earned more than $15 billion in revenue last year.


These fall into a similar bucket as vidcasts and webcasts, but with a strictly audio focus. There are plenty of popular podcast shows that unpack a progressive narrative over the course of many episodes (Serial was a breakthrough in this regard), but again, it’s often about a cohesive theme or concept.

Two of our B2B clients at TopRank Marketing are helping lead the way on this front: 3M’s Science Champions highlights the human side of complex topics, while SAP’s Tech Unknown explores cutting-edge innovation through the eyes of the innovators.

When Josh shared B2B podcasting stats here a few months ago, some of the most striking were around the devoted consumption of listeners. For example, 76.8% listen to podcasts more than seven hours a week, and 52% of monthly listeners listen to the entirety of each episode.

In other words, once you pull someone into a podcast, there’s a good chance they’ll be hooked.

[bctt tweet=”“Podcasts continue to attract new listeners. And, most promisingly, those who listen are far more likely to add new podcasts than cut down.” @NiteWrites #B2Bpodcasting” username=”toprank”]

Social Casts

This is a somewhat new frontier, but definitely an intriguing one. Driving consistent social engagement is a challenge for many B2B brands, and episodic social content contributes to solving it.

The LinkedIn Marketing Blog* recently highlighted companies that are excelling with video on the platform, and the post includes several examples of episodic campaigns, such as Searchie’s LinkedIn Live series and the Keynotes educational series from eCornell.

LinkedIn Live Image

Other common examples of episodic social content include weekly hashtag posts, employee spotlights, and daily polls.

Blogs, Guides, Email

The above examples are mostly multimedia-focused, because that best correlates to the high-profile entertainment examples cited from the outset, but written content like blog posts and guides are also perfect for episodic delivery. A thematic newsletter, or series of related blog posts, or collection of ebooks covering the same topical area can all fit the bill. If you strike a chord with your audience, you’ll have them looking out for the next one.

On to the Next Episode

As you plan out your upcoming content initiatives, think about ways you can build them around an episodic framework. It will help you form long-running narratives, gain consistent attention and awareness from your audience, add efficiency to your creation process, and support a cohesive strategy.

Instead of thinking about the conclusion of your next campaign or content piece, start thinking about the cliffhanger.

A big part of episodic B2B content’s appeal is that it creates a lengthier and deeper experience for the reader, listener, or viewer. Learn more about why experiential content is on the rise in our recent blog entry.  


* Disclosure: LinkedIn, along with 3M and SAP, is a client of TopRank Marketing

The post Hungry for More: What B2B Marketers Need to Know About Episodic Content appeared first on Online Marketing Blog – TopRank®.

Information wants to be free*

*No, that’s not what he said, and no, it’s not completely true.

Thirty-five years ago, in a conversation with Steve Wozniak (pioneer of the personal computer), Stuart Brand (founder of the Whole Earth Catalog along with many other foundational disruptions), said:

On the one hand you have — the point you’re making Woz — is that information sort of wants to be expensive because it is so valuable — the right information in the right place just changes your life. On the other hand, information almost wants to be free because the costs of getting it out is getting lower and lower all of the time. So you have these two things fighting against each other.

This is prescient, and it deserves to be quoted or at least paraphrased correctly.

Information wants to be free or it wants to be expensive.

How can both be true?

Information that seeks the network effect, that is most useful when lots of people know it, that changes the culture–well, making this information free is the best way to accomplish this effect. The alphabet wants and needs to be free, because if you had to pay to learn and use a set of letters to make words, it wouldn’t be universally adopted and would fail. The same is true for the pursuit of hit records–getting played on the radio is the goal of the label, even if the radio is giving the music away. The music is ‘worth’ more when it’s a hit.

The tension for so many creators is that they’re used to friction associated with their mass-produced work, friction that used to pay them better than it does now. This is the shift that Brand is talking about in half of his statement.

But some information is valuable because it creates barriers to entry, gives a few people a head start, confers status, solves a specific problem in real-time, etc.

There’s no reason to price the design of a custom addition to a home by a famous architect at free. The person who’s buying it doesn’t benefit from it being free–they benefit from the status that comes from it being scarce.

And the information that comes from a meeting that’s only open to paying attendees is worth more because you got to learn it and others didn’t.

And Michael Bloomberg is a billionaire because his company sells information to companies just a few seconds faster than they can get it anywhere else. The cost of the information creates scarcity and the scarcity creates value.

[This post was inspired by a poorly edited headline and article in the Times yesterday that got the quote wrong and is also remarkably (or sadly, not remarkably) sexist. It’s hard to imagine it having the same tone if it were written about a man.]

Top Amazing Benefits of Search Engine Optimisation to your Business

In this modern-day and age, businesses are struggling to gain exposure to their potential customer base. Since there are hundreds of businesses offering the same service and products, it has become difficult for them to market their brand. This is where search engine optimization comes into play. SEO is not all about ranking your brand at the top of the search engine results list. It is more than that. With that said, here are the significant benefits of SEO to your business. 

#1 Organic search is a primary source for leads 

Inbound strategies like search engine optimization, referrals, content marketing, etc., are the most effective sources of leads for the business of all kinds. SEO strategies are essential in getting leads as it helps in identifying the potential customer base for a brand’s services or products. With lead generation, you can obtain new sales leads and generate the right leads that are best for your brand. 

#2 SEO is important for better user experience 

You need to provide your audience with relevant information regarding your product or service in order to maximize user experience. When the customer is searching for a business online, he/she is expecting relevant information, easy to navigate web pages, videos, and photos to support text, as well as mobile-friendly website configuration. Search engine optimization can help you optimize your website according to your customer needs. All this leads to a better user experience. As a result, you will experience more clicks, and with more clicks, you will generate more leads. 

#3 SEO helps you bring higher closer rates 

According to reports, SEO leads help in achieving a 14.6% close rate as compared to the close rate from outbound leads, which is only 1.7%. Reaching out to the targeted audience is not the best of strategies to use when establishing your online presence. It can result in lower conversion rates. With SEO, it allows your customers to make actual research of your service or product. This results in higher conversion. Since people doing an online search about your product or service already have a certain purpose and requirement in mind. 

#4 SEO helps manage the cost 

Businesses spend thousands on lead generation with an uncertainty of the result they could achieve. With search engine optimization, it cuts the cost of lead generation by a whopping 61% as compared to the outbound links. Once your website starts ranking higher in the search engine, there will be no need to advertise your page or use pay per click (PPC). As long as the users click on your link, you will stay on top of the search engine rankings. And SEO acts as a catalyst in making your site appear on top. 

#5 SEO helps with local searches 

A majority of people perform an online search about the brand before taking a service or buying a product. There is a high probability for people to visit the local storefront after conducting the search. For example, if a user searches ‘best florist near me,’ they will be provided with a variety of options, but they will only visit the best option they find is feasible.  

Work with a quality and experienced SEO agency to get the maximum out of your marketing campaigns.

The post Top Amazing Benefits of Search Engine Optimisation to your Business appeared first on Blogtrepreneur.

5 Benefits Coworking Apps Can Bring into Your Business

With now more than 19,000 coworking spaces implemented around the world, a number that’s increasing all the time, and a range of high-quality apps and products that encourage the act of coworking within businesses, there’s no denying that the trend of coworking is becoming a huge hit.

However, have you stopped to consider how coworking apps could be implemented and introduced to your business, and what kind of benefits this could bring? If you’re reading this, then chances are you’ve interested, so let’s get straight to the facts. Today, we’re going to explore the five core benefits coworking apps can bring into your business.

  1. Bring Everyone Together

The first, and easily the most important benefit on this list, is the fact that coworking apps bring everyone in your business together in a way that has never previously been possible. From providing effortless and streamlined methods to communication to managing memberships, departments, and handy databases, connectivity has never been more beneficial.

  1. Organize Your Business

When you’re using coworking apps, like the ones offered by Engage Coworking, you get full control over how your business runs, as well as the ability to iron out any creases you may be experiencing. For example, with Smart Booking features, you can ensure meeting rooms are never overbooked again, and everything in this manner is as organised and as fluid as possible.

  1. Automate Important Tasks

As a business, the chances are you have some very important tasks that you carry out probably every single day, such as collecting payments, invoicing clients and customers, and checking whether certain payments have been made or need to be collected.

Activities like these are essential to your business, but they take up so much time. With this in mind, you can simplify and optimise your business by automating these tasks using the specialist features provided. This ensures you save time and have more resources to focus on more innovative tasks.

  1. Sort Problems Fast

The connectivity and connection that coworking apps bring into your business, as well as white label services and features like ticketing systems and instant messaging, problems within your business can be solved and addressed at a much faster rate to normal, and this comes with obvious benefits your business can’t afford to ignore.

By connecting the right people to your coworking app network in the right places, any problems in any department can be ironed out and solved, ensuring your business has the energy to keep pushing forward, rather than being held up by obstacles.

  1. Optimised Visitor Management

Security within your business is vital, as well as essential when it comes to health and safety legal requirements. Being able to track visitors to ensure they’re not causing chaos within your business is important, as is making sure you know who’s in your building in case there’s an accident or a fire. This can all be done using modern coworking apps.

With many applications providing auto-alerts and detailed reports on whereabouts and activity, you’ll never have to waste time or resources keeping track and managing visitors again.


While this is a brief introduction to the benefits of coworking apps, it’s important to remember that each business, like yours, operates in its own way, so make sure you’re proactive in maximising what coworking apps can do for you, and get ready to run your business like never before!

The post 5 Benefits Coworking Apps Can Bring into Your Business appeared first on Blogtrepreneur.

Skill vs Talent

You’re born with talent.

You earn a skill.

I don’t think there are many places where talent is the key driver of success. The biggest exception might be that a drive to acquire skill could be a talent…

Assuming you have that, though, assuming that even once you did the hard work to learn something important, then you have what you need to develop even more skills.

Go do that.

We need generosity and passion. And even more so, we need people who care to develop the skills to deliver on their promises.