If you are ready to create your first online marketing video, you’re at the right place. Videos are the perfect way to promote your online business no matter what products or services you are marketing. Videos can be promoted on social networking site, your website, and on many other sites as it is an inexpensive marketing tool. Let’s get started.
The first thing you need to do before you start making your video is to prepare. Making it up as you go will leave you with a video that’s disjointed and hard for your reader to understand, so write out what you want your video to include. Also, keep your video short and focused on your message. It should not be more than 5 minutes long. The attention span of viewers isn’t any longer.
What are Your Goals?
Your first goal is to do a quality video that gets your message out and to do it in less than 5 minutes. However, what’s the message itself. Make sure you know what that is you are trying to tell and sell your viewers. Then make sure that you focus on it.
Tools You Will Need
To make a good video it is important to ensure you have the necessary equipment to make a good video. Don’t worry, you don’t have to spend tons of money, but you will need a good webcam and microphone. If you are not going to be in your video, you will need to use still pictures that tie to your online business and what it is you are trying to sell. Make sure you choose good images. If you don’t have your images, there are lots of online images available to use. Just make sure that you are not used a copyrighted image or that you have contacted the owner for permission to use an image.
The video you produce will brand you and the product(s) or service(s) you sell. When your branding is successful, there are huge benefits to enjoy. This branding will lead to trust and eventually paying customers, so make sure the branding image you create is of the highest caliber.
What are Your Keywords?
Many who take on the creation of a video completely ignore keywords. Don’t you make this mistake. Your tags and keywords are very important to your video because this is the main way people will find your video. Be very specific, make sure that you choose relevant keywords, and take advantage of the many free tools that can help you find the best keywords.
How to Choose Keywords for Your Website Keywords are critical to the success of your website. You should have between 20 and 40 keywords/keyword phrases to ensure you have chosen a broad enough topic to build a successful website on. When you pick the keywords that are most profitable, you can bring the right targeted traffic to your site.
Expanding your keyword list can be done using some of the many tools that are available, such as Google Keyword Tool. It is a great way to get some excellent keyword ideas. It will provide you with a list of potential keywords and keyword phrases. You can get a more accurate idea by using ‘Match Types,’ and by choosing the ‘Phrase’ option.
Expanding Your Keywords
For example, use the word cat and ‘cat food’ as the keyword phrase – you will get just over 1,300,000 searches so that would make it worth expanding further on. Then let us say you search cat food and you discover the number of searches is over 2,000,000 so you can see how this could be a better choice because more people are searching.
Find Related Keywords
It is really easy to do your keyword research focusing on terms that are commonly used by those who are already familiar with the topic. But you shouldn’t stop at this point. There are always tons of other words that should be considered. This is the reason why it is so important to research all the phrases by looking at synonyms and words that are related.
After you find the keywords that are right for you, and with tons of potential, you should add them to your keyword list, along with the number of times they have been searched. Your list should be pretty extensive by now.
Calculate the Keyword Potential
To calculate the keyword’s potential you need to figure out how many searches there have been using the Google Keyword tool in comparison to how much competition there is. For your first keyword/ keyword phrase; take the number in the search column and divide by the number in the competition column. This provides you with a rough idea of the potential that keyword can offer. Multiply this number by 1000 to make your results easier to analyze.
Choosing Your Keywords
Choose the keywords with the highest potential, and use those in your search engine optimisation. Start to enjoy the benefits of targeted traffic to your website.
Follow this setup procedure and you will be on your way to enjoying successful online video marketing.
Getting Over Your Fear of Creating an Online Marketing Video
You hear others talk about inbound marketing but at this point, you aren’t quite sure where you stand on it. Most will agree that video seems to be an excellent tool to help get new leads and then to connect with those new leads, eventually transforming them into happy customers. But most marketers would also agree that doing marketing video is completely different than any other marketing technique.
If you are afraid to explore marketing videos, you aren’t alone. Most of us find ourselves so scared to death after hearing others describe it as ‘tough’ or ‘too hard for beginners.’ We’re here to tell you and convince you that those are nothing but mere fallacies and that you just like anyone who has created a video before you can do this. There’s a lot of negative talk around the marketing video, but think about this; if your competition can keep you away from doing, successful videos it’s better for them. The solution is to make it sound like videos are very difficult to do and they are not!
Contrary to what you might have been told, you do not need expensive camera equipment and you do not need expensive editing software to create a video that works. Your video also does not have to consume all of your time nor does it have to be difficult to make. Those are all myths and fallacies that are floating around the internet.
So start right now – get out your webcam, make sure you have a decent mike, and start to create an online marketing video. You can make it short – that’s okay because your viewer’s attention spans are short. A video is super easy for your viewers to digest and ‘get.’ It allows you to create a personal message where your visitors can see who you actually are, get a feel for your personality, recognise that you are genuine, and begin to build trust. Video has the ability to connect with emotions and that means they are much more likely to share your message with the people they know.
It is time to lose your fears, forget what you have read and just go for it. What is it you have been thinking about creating a video on? Start with a topic, create a solid plan, decide what you want to say and how you want to say it, and then go for it! After the first video, you’ll wonder why you didn’t take advantage of this powerful marketing tool earlier.
Learn How to Supercharge Your Videos
If you are new to using online marketing videos you are likely excited to discover just how beneficial this technique is to building email lists and increasing sales. What some beginners are not aware of is the ability to actually supercharge those videos to maximize their effectiveness. Let’s look at how you can give your marketing videos a real boost.
1. Start by creating a campaign. If you want to get your videos notices, you will need to think beyond just standard videos that everyone is creating and showing. After all, if your video looks like everyone else, it’s going to blend in and it won’t get noticed. If you want a greater reach and you want more exposure, you need to generate a series of videos that are content rich, which you will publish regularly. This is going to create excellent synergy around the content you’ve created. It will also let you build on your brand identity with each video that you release. 2. Always make sure that you have a call to action. Whenever there is an opportunity to ask your viewers to take action use it, but it is especially important that you have a call to action at the end of your marketing video. Ask them to go to a website, ask them to sign up for your newsletter, ask them to visit your blog, ask them to comment on your video, ask them to complete a survey, etc. Whatever it is you want from your viewers, you need to ask. 3. Never ever make a sales pitch at this stage. There’s so much sales clutter floating around on the internet and you need to not get caught in this trap. Selling your products and services is fine. However, you should not use your video to do this. Instead, your video should discuss a problem, solve a problem, etc. It should support others. 4. Try to create videos that are different from every other video in your category or with your keywords. Make your video different, make it stand out, make it memorable. Create a video that viewers want to watch more than the competitions. 5. Put a great deal of attention into your keywords so that you make the best choices. I know I mentioned that before, but it is real important. Use one of the free tools that can help you with your keywords. You might also consider using keywords that are less common than the most popular.
When you supercharge your marketing video, you supercharge your results but you still need traffic. Without traffic you video creation might not be seen by enough people.
Here are 3 Ways to Build Volume Targeted Traffic
You can build a website but unless you know how to bring traffic to that site, you will fail. In fact, it’s the number one reason why those that are website beginners fail. You don’t need tricks to get the traffic; you just need proven techniques that will ensure you not only get tons of traffic, but that you get traffic that’s targeted. After all, it doesn’t help you if you have thousands of visitors a day that are looking to buy hammers and you are selling dresses.
#1 Create Content That’s Valuable
If you place content on your website that is interesting, engaging, and worthy of the time it takes for your visitor to read it, you’ll get traffic. You need to provide value and when you do this in a manner that is genuine, that traffic will flow, and you will get what your site needs to be a success.
The content you place on your site should be relevant to the products or services you are offering. Think about what it is you want to share with people and what type of an effect do you want to have on them. Your goal might be to change the way people think about a particular product or it might be to get them to take action about a particular service. When you take the time to focus on providing real value you’ll be rewarded with relevant traffic that grows and builds.
#2 Make Sure Your Content is Original
You do not want to borrow content from other sites, even with their permission, because that’s just the same information going around and around. There’s nothing there to entice surfers to visit your site as they likely already saw that same content.
You also don’t want content that’s been “spun,” which means it's been taken from somewhere on the web, ran through some software, and produced what appears to be new content because of a few changes, but really is still the same old information going around and around again.
What you want is fresh, new content that’s written from scratch by a quality writer. If that person isn’t you, then hire a writer. You can do this for a very affordable price. You want to make sure that even if you are presenting the same basic information that you do it in a manner that leaves your visitor feeling like they learned something new.
#3 Create Content That’s Timeless
What this means is the content you write today should be relevant a month from now, a year from now, even a number of years from now. When you do this, you create the greatest value for your website and you also reduce the amount of work your site needs because the content doesn’t have to be constantly replaced because it has become old.
There three main points will help you get your website on track right from the beginning.