Women - Financial Success

Digital Marketing News: Content, Facebook’s New Look, Importance of Personalization

What’s Most Annoying About Brand Content? Consumers Weigh In

It’s important to note that lack of personalization and too much personalization are both annoying pain points for consumers. Adobe

Video Is the Fastest Growing Type of Content on LinkedIn and Starts the Most Conversations

The new look of Facebook rearranges the home page to focus on stories and groups—something digital marketers will want to adapt to. Facebook

Artificial Intelligence Is Being Used for Personalization at Scale

A new study from Arm Treasure Data* and Forbes Insights revealed that  40% of respondents are seeing an increase in sales and profits thanks to AI Personalization.

What’s Most Annoying About Brand Content? Consumers Weigh In. Forbes Insights and Arm Treasure Data

Creative Commons Launches New Search Engine

Finding copyright-free images for your digital marketing needs just got a whole lot easier. Creative Commons just launched CC Search, a new search engine for over 300 million Creative Commons images and 19 different collections. PetaPixel

More Than Half of Organizations Could Redirect Investments Towards Customer Experience Innovations

The Benefit of Experiential Marketing

Almost 75% of people who take part in a brand’s experiential marketing are more likely to purchase something from that brand. Compared to other marketing types like video, content, and audio, experiential marketing lead to greater satisfaction, engagement, and entertainment levels among participants. ClickZ

ON THE LIGHTER SIDE:

Tom Fishburne Comic

  • Lee Odden — How to Create Winning Co-Marketing Partnerships — Heidi Cohen
  • Debbie Friez — Connecting Ideas and People With Dell Influencers — Katana Logic

THAT’S ALL, FOLKS

From Facebook’s design overhaul to the creativity-draining review process, there were a lot of newsworthy topics to cover in digital marketing this week.

@toprank on Twitter for daily news stories and updates. 

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