Meeting spec (doing the minimum)

Two ways of saying the same thing.

If the bridge needs to hold 20,000 pound vehicles, the client isn’t interested in paying extra for you to build it to hold 30,000 pound vehicles. The spec is clear–15,000 is unacceptable, and 30,000 isn’t worth a penny extra in steel, concrete or pilings.

But when we’re bringing our human skills to the work, the spec for a job might state that we need to sit at the customer service counter from 9 to 5, but because “be really nice to people,” is hard to quantify it can feel like an extra if we’re seeking to do as little as possible.

Why do extra? After all, the industrial system has squeezed everything it can out of front-line workers. It has taken without offering much in return, stripping people of dignity and respect and treating them like cogs.

But acting like a cog in return is hardly a useful form of revenge.

Showing up with more than the minimum might turn the job into more than a job. When we show up because we can, when we’re extending ourselves as a matter of choice, we create space. The space to own the work, to personalize it, and to turn it into more than getting by.

The current crisis is a vivid reminder of how empty a job focused on getting by really is. Because getting by is a lousy way to spend our days. Playwrights, painters and committed professionals don’t ask, “how little can I get away with?” They view the work as a chance to make a difference instead.

Doing work we’re proud of is a fine alternative to being seen as less than human. And spending our days doing as much human work as we can is far more appealing than hoping to do as little as possible.

Applying effort

How will you spend your resources? If you want to open a can of tomato juice, you can squeeze the sides of the can as hard as you can, for as long as you can, but it’s unlikely to open. You can also focus all of your energy on a very tiny point and perhaps, with the right tools, make a small puncture. But it won’t help you get the juice out. What you’ll need is a can opener, focusing your force at the right sized spot with the right pressure.

The same is true for the way we bring an idea to the world. One thing you could do is spam a billion people, once. Another is to identify a single individual and spend a year bringing this person just the right message, with relentless frequency.

You’re probably better off with something in between.

We can allocate our resources into a portfolio. Even if we don’t know precisely where to put the effort, a focus on the right categories pays off. Too often, we aim too wide (it feels more deniable). And sometimes, more rarely, we aim too narrowly.

Every day, we use our resources to make change happen. Which means that every day we get to choose.

20 Marketing Jokes for Marketers Working from Home

Laughing Man at Laptop Image

Laughing Man at Laptop Image

I’m not here to lie to you: Sheltering in place is getting pretty old. 

I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company. 

Still. There are only so many loaves of bread you can bake, puzzles you can solve, board games you can play before the ennui sets in. 

If you’re like me, you could use a laugh right now. And I need to exercise my comedy muscles before they atrophy.

And in a world where people are still writing articles called, “Should You Include Humor in Your B2B Content,” we need constant reminders that people like jokes. People like to laugh. Laughter brings you closer to your audience and creates a connection.

Not that any of these jokes will make you laugh, of course — but I’ve heard that a smile and a groan is almost as good for you.

20 More Jokes Only a Marketer Could Love

1:

Q: How many agile marketers does it take to change a lightbulb?
A: Three: A scrum master, a product owner, and a one-man development team. After a weeklong sprint, they deliver a candle, and then iterate from there.

2:

I named my dog “Organic Reach on Facebook.”
I don’t have a dog.

3:

We’re testing an influencer program where you can sponsor the cool kids in a high school to promote your product. We call it “pay per clique.”

4:

Knock, knock!
Who’s there?
Automated personalization!
Automated personalization, who?
%First_Name, we miss you! Hope things are good in %City.

5:

I hired an ex-marketer to remodel my bathroom. But he couldn’t get the shower dimensions right, because he was only interested in vanity measurements.

6:

I just consulted on a popular spice company’s website. My sage advice was that they needed to increase their thyme on page.

7:

Q: Why did the salmon make a great social media marketer?
A: He had years of experience in live streams.

8:

It’s not that I don’t have that many Twitter followers… I’m just practicing social media distancing.

9:

No matter where I am, Google Maps only recommends businesses from a single town in Alabama. I don’t think this is how Mobile-first indexing is supposed to work.

10:

Apparently there’s a new marketing band called SEO Speedwagon. I couldn’t find them on Google, but I heard it from a friend who heard it from a friend who heard it from another…

11:

Working from home is weird. I got so sick of sitting at my desk, I wrote my last blog from my kids’ trampoline. The time-on-page was pretty good, but the bounce rate was really high.

12:

I’m not saying he’s a clueless marketer, but I asked for more evergreen content and he wrote a blog about Christmas trees.

13:

Knock, knock!
Who’s there?
Indies!
Indies, who?
Indies uncertain times, our brand wants you to know that we care…

14:

Did you hear that Instagram is finally being localized for the U.S. market? It’s rebranding as “Insta .035724 Ounces.”

15:

The CEO at my old job was so clueless about social media…
How clueless was he?
He thought you had to be looking off to one side for your profile picture!

16:

How many clickbait content writers does it take to change a lightbulb?
Only five, but number four will shock you!

17:

My kids hate hearing we’re having leftovers for dinner. So now I call it “Repurposed, snackable content.”

18:

Why did the marketer steal groceries from Whole Foods?
She knows you don’t pay for anything organic.

19:

My buddy recently lost his job doing marketing for one of those serial-killer podcasts. He probably shouldn’t have suggested user-generated content.

20:

Q: Why does the social media marketer keep getting off the elevator at the wrong floor?
A: He’s still trying to figure out Stories.

The Value of a Joke

Content marketers know that great content offers value to the reader. We tend to think of that value as something inspirational or educational. But let’s not overlook entertainment value. If your content provides a brief distraction from the everyday, that’s valuable. That’s something that people need…  and Indies uncertain times, we need it more than ever.

And if you’re in the market for 60 more jokes about marketing, we’ve got you covered:

How to Build A Dating App like Tinder

Dating apps have transformed our culture, redefining how we bond and socialize with others. For businesses, they offer opportunities, given their niche nature. For every Tinder, there is an app focused on a very different space. Everything from dating based on religion to dating based on wealth is an option when it comes to dating apps.

Has your business identified an opening in the market, and are you interested in building a dating app like Tinder? The good news is that with the new philosophy of MVP app development you can create and launch a dating app in a matter of months with a smaller budget than you might expect.

MVP – a solution for any business

MVP or Minimum Viable Product app development is based on one thing – getting you the bare minimum of what you need to launch your app. Hence, the name. This approach to app development is revolutionizing the process, providing even the smallest shops with the opportunity to create and launch apps. MVP app development begins with a template of core features. From this tech stack, designed to create a viable albeit minimal basis for your project, you can then add on or edit out features to suit your needs. The timeline for delivering a project like this can be incredibly swift, and the costs can be as low as a few thousand dollars.

Tech stack for your app

With a dating app, you want a core tech stack that delivers the basics. The team over at Builder.ai, who have made significant inroads into optimizing the MVP experience, cite the following features as the core and essential tech stack for a dating app:

  •   Analytics
  •   Block Users
  •   Chat
  •   Comments
  •   Favorites
  •   Filter Items
  •   Invite Friends
  •   Location
  •   Notifications
  •   Photo Library
  •   Privacy Settings
  •   Profile/Bio
  •   Push Notifications
  •   Reviews
  •   Search
  •   Settings
  •   Share
  •   Sorting
  •   Splash Screen
  •   User Groups
  •   User Status
  •   Videos

You can edit this list as needed thanks to Builder’s user-friendly interface. They even offer the opportunity to customize features if you do not see something that you need. You can submit samples of other apps that have the feature you want, and then Builder’s team of developers can add it in.  

Building solutions

Building your dating app in Builder Studio is a straightforward process. You begin by selecting your template from the app marketplace. In our example, it would of course be Tinder. You can then review the tech stack and edit as needed. Features are categorized so you can find what you need easily. You can also adjust the scale of your project by budget or timeline to better suit your business.

The huge advantage with an MVP launch of a dating app (beyond cost and speed) is the fact that you can test your marketplace to find the right market fit. As you can see in our tech stack above, analytics is at the top of the list. By launching MVP style, you can use your ‘soft’ launch as an opportunity to gather data, analytics, and customer feedback before committing to, or expanding your offering.

Builder Studio makes this easy. For one, they maintain your tech stack on an ongoing basis, running constant updates, and staying on top of bug fixes. When changes need to happen, they can happen and they can happen quickly and efficiently. The Studio development process itself, too, is designed for adjustments in real-time. You can edit your project as it proceeds, and you can even save money at the end of your project if it delivers ahead of schedule. Selecting features is a simple matter of point and click. You can also edit your development process to include a Prototype stage and Roadmap stage, or else go fast and minimal with Development and Full Build.

Developing a dating app modeled off of Tinder is a complete reality thanks to companies such as Builder. Have you had your own experiences with MVP apps or dating apps? Let us know in the comments below.

The post How to Build A Dating App like Tinder appeared first on Blogtrepreneur.

5 Tips To Become A Good Writer

How to become a better writer? These days, it is really very easy to become a good writer for a person who has a firm grip over the English language or another internationally recognized language. In fact, more and more people are turning to freelance due to the current pandemic of coronavirus. No one knows when will this problem come to an end, and at the same time, people want a stable and good source of income.

One of the core advantages of becoming a freelance writer is that you can work from the comfort of your home or from a place of your choice. In addition, you just need to connect to the internet, find the writing gigs, and begin writing and submitting projects. Once the writing projects are checked and approved by the client, you will get paid to your chosen payment method and this money can then be spent on your family or studies. Now the question is how to write better, and the simplest answer to this question is that you need to keep in mind a couple of things. It is obvious that we all have to start writing from somewhere and we all need to learn the basics. So, let’s dig deeper and get an idea of how to achieve success in the freelance writing industry.

1.  Enrich Your Vocabulary by Reading Novels or Books

A team of specialists at https://resumethatworks.com/academic-cv-writing-service has made it clear that one should read more and more books or novels in order to gain knowledge. If you are a person who has been underestimating the power of reading books and novels, then this is the right time to change your mind.

The fact is that a person cannot call himself a good writer if he does not have sufficient knowledge, and the best place to gain knowledge is a book or novel. It is up to you whether you choose specific materials for reading to write or go to the internet to access a couple of e-books or novels.

You have to ensure that the option you choose is reliable, which means you should have instant access to plenty of books that could be read in your spare time. This will eventually help you build vocabulary and you will get to know how to make high quality or good sentences without any compromise on uniqueness and consistency.

2.  Never Stop Learning about Writing

You can never call yourself a better writer if you stop learning or think that learning is a one-time task. The fact is that you should keep learning on a daily basis. It does not matter if you are a new writer or an experienced one, you will always have to know the current trends of the writing industry.

An idea of this can be taken from the fact that so many alternatives to Grammarly and CopyScape or Turnitin have now been introduced. As a writer, you will need to know about those alternatives so that you can prepare and check your works using them and do not have to worry about the prices of Grammarly and CopyScape like paid tools. We know that these are among the best and most reliable tools for students and writers, but since they are paid, you may not be able to bear their costs. So, the best idea is to keep learning about the new tools that might provide you with the same types of services and facilities that are provided by these tools. Besides, learning is important because you always need to train your mind to be competitive no matter how difficult the situation is.

3.  Practice Writing as Much as You Can

Whether you have to provide your clients with college essay service or another type of service, the idea is that you can write good quality essays, assignments, articles, or web content only when you practice on a daily basis. It does not matter how much time you manage or spare every single day; what matters the most is you should do some practice and write both paid and unpaid texts.

No doubt, the key to be a good writer is that you are able to write all types of contents or assignments. Whether it is a thesis paper, a dissertation, an article, or a blog post, you can earn a living and can get success only when you are able to write almost everything. For this purpose, nothing is more important and better than doing some practice.

We strongly recommend you to spare some time for your practice. For example, if you are to do two assignments or articles in a day, then you can devote three to four hours to this paid work, and then you have to spare nearly two hours for practice. Write as much as you can because this is the only way to help you get success and to fulfill your dream of becoming an excellent and famous writer.

4.  Research and Give Credit Wherever Needed

While writing better, you should obviously conduct sufficient research. We strongly recommend you use both offline and online sources to collect information. The information or data you will collect is typically in raw form, and it is up to you how you want to organize it. We suggest you make headings and subheadings throughout the content or paper so that you can come up with quality texts.

In case you have used some sources for your work, you have to make sure that they are properly referenced and cited in the paper. In other words, we can say that the information you have borrowed from somewhere needed to be referenced so that the problem of plagiarism or copied content can be avoided. If you do not do so, then you may have to suffer from losing the job, the client, and the money.

5.  Use Online Tools to Check Uniqueness and Grammar

We have already talked about tools like Copyscape and Grammarly. A team of specialists at EssayKitchen is of the view that there are hundreds to thousands of such tools, some of which are paid and some are unpaid. The idea is to choose the most appropriate tools for yourself and ensure that the work is checked properly before it is submitted to your client.

 

In conclusion, it can be said that there are plenty of ways for writers to polish their writing. One thing they have to do is that they proofread and edit their work manually. It does not matter if you have access to the best grammar checking tool or program. What matters the most is that the work is flawless, the content is of great quality and originality is ensured from the start till its end. If you keep all these points in mind, then we guarantee that you will get very good results and will be able to earn some money from the comfort of your home.

The post 5 Tips To Become A Good Writer appeared first on Blogtrepreneur.

Remote Work Tips From 13+ Years As A Distance Marketer

Hand marking days on a chalkboard image.Remote Communication Opportunities For B2B Marketers.”

Many have been working remotely much longer than me, and each one will have their own stories of remote work successes and snafus.

According to my “days-since” calculator, my 4,777 days of remote work has been comprised of:

  • 412,732,800 seconds
  • 6,878,880 minutes
  • 114,648 hours
  • 4777 days
  • 682 weeks and 3 days
  • 13.08 years

That’s a lot of remote work time, yet for me I wouldn’t want it any other way, as I’ve found that the many advantages of working remotely outnumber those of traditional business office work settings.

Remote Work Has Changed Forever

How cataclysmic have the changes brought about by the pandemic collectively affected perceptions surrounding remote work, and what lasting changes will forever alter how — and especially where — we work?

Survey data has begun to show that people are increasingly seeing remote work as being at least as efficient and in some cases even more effective than traditional pre-pandemic office-based work.

65 percent of B2B decision makers now view their new work model as being as effective or more effective than pre-pandemic models, an increase of 5 percent over just one month, as shown in the following chart from McKinsey.

B2B Remote Sales Model Chart McKinsey

Even with dismal unemployment rates, new remote work job opportunities have begun to expand, as Entrepreneur recently explored in “These 50 Companies Are Growing and Hiring Remotely Right Now.”

Let’s take a look at five helpful practices I’ve learned during my 13-plus year stint of remote work, including a third option that sits squarely between traditional work-spaces and the work-from-home model.

1 — Create Your Own Separate & Pleasant Physical Workspace

It’s helpful to create your own separate physical workspace that’s both pleasant and conductive to productive remote work. Whether it’s a dedicated room in your home where you’ll be doing the bulk of your work, a makeshift office set up in a garage or attic space, or a co-working space in another location, having a physical place — no matter how small — that you can leave at the end of the workday is a helpful way to separate your personal and professional life.

When it comes to where you physically work, another option to consider is leasing your own private office space. This can be an ideal way to work remotely while also keeping home life separated from business, although depending on your location office space can be expensive.

I’m lucky enough to live in a city with inexpensive office space where I’ve kept a private office for over 13 years, and I highly recommend this approach when possible. It combines most of the advantages of traditional offices in a corporate environment with the benefits of working remotely.

2 — Implement and Stick To a Firm Schedule

I’ve always found it helpful to build a regular schedule into each remote workday, starting and ending at predetermined times as much as possible.

At the other end of the remote work spectrum are situations where you can take advantage of the flexibility of certain remote schedules, and work as needed throughout each 24-hour period. This will depend on your particular company, duties, and the value you place on either regular work hours or the freedom of work-time flexibility.

Whichever method you choose, during that first year of remote work it’s helpful to devise your own personalized schedule that pulls in some of the best elements from your previous office location in order to bring a sense of familiarity and organization to your new working environment.

3 — Gain Energy By Embracing Remote Work’s Advantages

Although they may be difficult to find early on while you’re adjusting to remote work, it can be helpful to take the time to learn and savor the advantages of working remotely, especially for those working from a home office.

Particularly if your remote work situation isn’t a permanent one, it’s beneficial to take the time to appreciate the little things that working remotely provides — whether it’s sharing a lunch with your partner or children, taking a break-time walk in a new nearby area, or simply enjoying some extra time you’ve saved by not having to contend with a lengthy work commute.

Once stay-at-home safety measures are a thing of the past, another advantage of remote work to explore will be the ability to work from a variety of locations, which can help keep your B2B marketing work fresh and provide extra energy as you bring your laptop office to different spots in your city — an eventually as the pandemic subsides — state, country, and internationally.

Remote work situations will likely become permanent for many in the months and years ago, while a variety of hybrid scenarios may also proliferate, such as splitting the work-week between remote and time at the company office.

3 — Creatively Insulate Yourself From Distraction

Just as in a traditional office environment, it’s smart to minimize distractions as much as possible, so that you can use remote work to find a newfound focus on your projects.

If working from home, be sure the people in your home know your working schedule, and encourage them to connect with you only during set times such as over lunch or breaks.

Some remote workers like to get outside when possible, especially if distractions threaten to interfere with important meetings or projects. Other remote workers chose to wear noise-cancelling headphones or to listen to music while working if noisy distractions are otherwise unavoidable.

4 — Utilize Powerful Remote Collaboration Software

During the Internet’s amazing 50-year history we’ve never had such powerful remote collaboration software available as we do now, and during the pandemic more people than ever have learned to use tools such as Zoom and Slack.

Marketers typically use a vast number of tools daily, and thankfully nearly all can be used successfully in remote work settings, as our senior operations strategist Anne Leuman recently explored in “5 Examples of Effective B2B Content Marketing in Times of Crisis,” also showing how marketers are adjusting messaging during the pandemic.

Offering a complete remote work operating system, our client monday.com has been sharing the fascinating stories of how its team has been finding success during the pandemic in a series of team member portraits called #MyRemoteLife, and publishing helpful information such as “19 WFH Stats That Might Surprise You.”

Whatever tools you work with, in a remote work setting it’s just as important as in a traditional office environment to make sure that all your hardware and software are fully set up and ready for marketing action.

5 — Implement Remote-Friendly Tech Gadgets

As with a traditional business office, remote workers should set up the technology hardware necessary for doing your best work, whether it’s a second, third, or fourth monitor, or a WiFi signal extender.

The size and number of monitors you work with is a personal preference, and may be limited by your laptop or desktop’s graphic cards.

For me, I found the jump in productivity of going from two monitors to three was much more noticeable than the move long ago from one to two.

I first worked with a multiple-monitor setup all the way back in the 1980s, when I used three monitors in a multiple Commodore Amiga computer system.

Lane Ellis Triple Commdore Amiga Monitors

Technology and marketing have both changed significantly during the intervening years, yet thankfully much also still remains the same, such as the importance of trust in marketing and the power of telling a good story.

Get Closer To Your Projects Than Ever Through Remote Work

A properly set up remote work environment can provide a positive and distraction-free place to focus intensely on your projects, and research continues to emerge showing that this is a very real advantage of working outside of a traditional office environment.

Every successful remote worker has their own favorite productivity and well-being tips, and our team at TopRank Marketing has penned the following recent remote work articles offering additional insight:

There’s never been a better time to tackle remote work, and the challenges and opportunities created by a workforce that will likely continue to make this switch in numbers the world has never seen, will combine to make this an era unlike any other.

As B2B marketers, even if we continue to work from the traditional office building, we’ll be working with a new era of clients, associates, and business partners featuring more remote workers than ever — a grand experiment with outcomes and possibly unforeseen consequences.

Looking for help with your B2B marketing? Contact us today and find out why clients such as LinkedIn, Adobe, Dell, 3M, Slack, and Oracle have chosen TopRank Marketing, and connect with us on LinkedIn, Twitter, Facebook, Instagram and our YouTube channel.

Marketers Need to Know about Optimizing Content with Video Analytics

Video analytics concept image.
Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

  • 52% of viewers watch a video all the way through
  • 68% will watch the entire video if it’s less than 60 seconds
  • 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Calm also has a coefficient

Panic loves company.

And yet calm is our practical, efficient, rational alternative.

If you’re on a crowded plane and one person is freaking out about turbulence, the panic will eventually peter out. If, on the other hand, six people are freaking out, it’s entirely possible that it will spread and overtake the rest of the plane. Panic needs multiple nodes to spread.

The same is true with a cabin of 10-year-olds at summer camp. One homesick kid usually comes around and ends up enjoying the summer, because being surrounded by others who are okay makes us okay. But three or four homesick kids can change the entire dynamic.

While calm is a damping agent, it’s not nearly as effective at spreading itself as panic is.

The library is usually a quiet place because the dominant cultural narrative in the library is to be quiet. Because it’s dominant, the coefficient of its spread is sufficient to keep it that way. We have to expend effort to create environments of calm, because calm has a coefficient that can’t compete with panic when it comes to spreading.

And Twitter? Twitter has been engineered to maximize panic. Calm is penalized, panic is amplified. And if you are hanging out in real life with people who spend a lot of time on social media and news sites, you’ve invited all of those people into your circle as well.

We can find lots of reasons why fifty years of watching just three dominant TV networks wasn’t ideal. But the combination of oligopoly and the FCC meant that none of them spread panic. They weren’t built for it. When cable “news” showed up, they discovered that panic was a great way to make a profit. Not to make things better, simply to spread anger and fear.

If panic is helpful, of course you should bring it on. But it rarely is.

Instead:

Curate your incoming.

Stay off Twitter.

Do the work instead. Whatever needs doing most is better than panic.

Being up-to-date on the news is a trap and a scam. Five minutes a day is all you need.

More on this from Margo.

Should COVID-19 Stop You From Marketing?

COVID-19 B2B Marketing

You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as empty as the toilet paper aisle at Target.

COVID-19 is serious business and is undoubtedly having an impact on business. Should it stop companies from marketing to other businesses?

We all have an obligation to make the changes necessary to minimize COVID-19 transmission through closures, postponements and having employees work from home like we just implemented at TopRank Marketing this week along with many other companies.

While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services. The evolving environment we find ourselves in presents new challenges and opportunities to be even more relevant and useful for clients.

While some companies may be distracted or paused in some of their efforts to find solutions, that only means marketing needs to do a better job of providing best answer content in formats that are relevant in the new environment: virtual events, video conferencing, podcasts, webinars, interactive content, recorded video, live streaming and other forms of online engagement. Virtual reality or direct mail are considerations as well.

During this time of transition, it’s also important that marketers review their planned advertising, social and marketing messages to be appropriate to what customers are dealing with right now. Publishing marketing messages as if everything is normal will not resonate or be useful.

Additionally, opportunities may reveal themselves either through data or consumer behavior, like the efforts to encourage gift card purchases from local businesses that will lose foot traffic. A few additional tips for B2B marketers include:

  • Stay in close contact with your customers. Learn what you can do to better support them, anticipate changes and offer resources.
  • Make sure your brand digital channels are up to date including website, blog, social network profiles, and Google My Business listings.
  • Commit to video – convert marketing message activities to video and if you have live video access on LinkedIn for execs or your brand – start using it now.
  • Optimize your digital channels: Refresh SEO, social, online advertising and influencer efforts. Identify what is working and reallocate resources and budget as appropriate.
  • Reinforce efforts and communications to support community, employees and customers affected through supply of resources, technology or expertise.

Marketers focused on being the best answer for their customers are agile and understand the importance of being responsive to changes, even as large as the Coronavirus pandemic. Being responsible to the health and safety of employees, customers and community should be the top priority while also understanding that the need for information and solutions might slow or change but not stop. We still need to do our jobs and provide useful information, we just need to do it differently.

 

The post Should COVID-19 Stop B2B Marketers From Marketing? appeared first on Online Marketing Blog – TopRank®.

Corporate Videos for Company Promotion

Business videos are one of the best methods of marketing for almost any type of company. It can use to make people more aware of the company’s products and the newly launched products and services that clients can order. It is one of the relatively new strategies for attracting the attention of new and old clients. Business videos are typically used for different purposes, based on the publicity the company receives. Although very useful, corporate video editing is no piece of cake. The company’s success will be enhanced through a corporate video produced by highly professional individuals; it has a significant impact on the company’s influence and development. Corporate videos often help the public to provide the specifics of the company’s identity. They give the spectators profoundly insightful details on the existence of the company. They contribute to increasing the number of a company’s customers.

The most durable and most effective promotional tool for nearly every company is making a corporate video to advertise their products. It is used to raise awareness about the entire company or to educate people about a specific product or service available. It is also a modern way to attract both new and old clients. The use of video production in industries differs. Naturally, everything depends on the reason for which the organization requires coverage.

A client video created professionally can have a significant influence on a company’s growth. Often recognized as a traveling advertising corporate video, the products and services an organization may provide are advertised in a corporate video. It is a great way to present the products a company has at its expense and what they are offering to their customers.

For additional reasons, the audience may be conscious of how the product is marketed for the production of client videos. It means video can be very informative because the viewers are informed about the business, and the number of customers is expanded.

It’s a fundamental process to encode the corporate video. Download a sample video file to a template that shifts the image to a smaller one but still guarantees a good look after the web site has been published. The video can be uploaded on the appropriate web site after the encoding phase, and exposure is open to all users without any impediments.

Video creating is an effective way to improve the traffic on a particular website, but must be appropriately handled or may contribute to consumer loss. Try using a professional’s services.

If a skilled and creative video is created, it can become viral when it is posted on the Web and circulated by users across avenues of social media. Brands and businesses can, therefore, be slightly visible, so revenues and recognition can be improved.

Additional reasons to create a corporate video can be to inform the public about the identity of the product. This video production method can be quite informative because it educates the viewer about the entire industry and can, therefore, maximize the number of customers.

Most video advertisements effectively catch customers’ attention as the video is created for its intended intent beautifully and precisely. As more consumers utilize the Web and thus allow room for the increase in competition and find the most reliable means to meet potential customers. Don’t think twice; if you plan to increase your returns effectively, creative video production is for you! To support and advertise the business, goods, or services, use the most robust method–corporate video production.

A business video that concentrates primarily on the planned use to attract a large number of customers must be produced correctly and accurately. It can include DVDs of high definition films, streaming videos, etc., it is useful in the attention of the company and its consumers. The first step in making a client video is to make videos that seem credible by uploading to online sites such as YouTube using a high-quality camcorder. After that, the camcorder program will relay the footage to a PC. Video editing applications can be used for music, sounds, and other special effects to provide titles in the videos. These special effects are what make or break the corporate video. If you go overboard, then the whole thing will be highly unattractive, too less, and the video will be bland and annoying to the viewers.

For any business planning to grow, corporate promotional videos are necessary. A good company video enables you to offer your organization, services, and products with a simple, fast, and original post, as well as to distinguish yourself from the competition.

It is evident that businesses easily incorporate videos and various other touchpoints into their marketing campaigns. If you intend to create these videos, a good start is to build a short outline of what your videos will look like. As you make the messages in the images, we suggest that you be different and unique. Hoping that this article helped you in understanding what corporate video making is all about! Implement the following ideas and see your business grow.

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