How does gratitude help us become better marketers and in our professional and personal lives?
The world B2B marketers face today is rife with a variety of new and unexpected challenges, and meeting these often daunting twists and turns head-on with a mega-dose of gratitude creates not only better marketing, but also makes us stronger and more compassionate.
To inspire your own marketing process let’s explore five examples of infusing the power of gratitude into your work efforts, from five memorable people.
1 — Infuse the Goodness of Fred Rogers in Your Marketing
“Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given,” Fred Rogers once said in an observation that applies especially well to the best marketing efforts.
Bringing goodness in any of its many forms to our marketing efforts is a worthwhile pursuit, as work can only benefit when authenticity is incorporated — a characteristic that goodness has in spades.
“Anyone who has ever been able to sustain good work has had at least one person — and often many — who have believed in him or her. We just don’t get to be competent human beings without a lot of different investments from others,” Rogers also wisely observed.
Whether it’s through leaving a recommendation on as associate’s LinkedIn (client) profile, taking the time to write an email expressing your gratitude, or recording a video or audio message of thanks, letting the important people in your life know that you are grateful for them is an investment that pays dividends on many levels — not only in marketing.
[bctt tweet=”“Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given.” — Fred Rogers @FredRogersCtr” username=”toprank”]
2 — Get Grand Ambitions and Aim For The Stars With Burnett & Ogilvy
“When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either,” marketing stalwart Leo Burnett was famously quoted as saying in David Ogilvy’s Ogilvy on Advertising, encouraging us to strive for the astonishing with our marketing rather than the mundane.
Part of gratitude is realizing that not every effort will succeed, and recognizing and embracing the fact that you’ve gone beyond the safest run-of-the-mill solutions when we reach for our own marketing stars.
[bctt tweet=”“When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either.” — Leo Burnett” username=”toprank”]
3 — Keep Every Day’s Canvas Fresh With Maya Angelou & Bob Ross
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen,” author Brené Brown has observed.
Showing up and being real in our marketing can make it easier to produce work that we can truly be grateful for, not only for ourselves but for those we have helped by our creation of genuine content that’s true to ourselves and the mission of our brands.
[bctt tweet=”“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” @BreneBrown” username=”toprank”]
5 — Seek Empathy & Optimize Using Love With Ann Handley
“Empathy — like writing — isn’t a gift. It’s a discipline. It takes some intentional effort and diligence to develop enormous empathy so that you can apply it to your writing,” Ann Handley, speaker and chief content officer at MarketingProfs, has explained.
Other pieces of life and business’ gratitude puzzle include empathy and even love. Marketing that delivers on these accounts is possible when you have them in mind from the very first step of a new project, no matter how small that initial forward motion may be.
“Start with empathy. Continue with utility. Improve with analysis. Optimize with love,” Ann has wisely suggested — advice that will well-serve marketers looking to embrace gratitude.
[bctt tweet=”“Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” — Ann Handley @MarketingProfs” username=”toprank”]
Whether it’s through infusing the goodness of Fred Rogers, aiming for the stars with Leo Burnett and David Ogilvy, looking anew at every day with Maya Angelou and Bob Ross, cultivating authenticity with Brené Brown, or seeking empathy with Ann Handley, your marketing efforts are poised to reach new levels of greatness if you take the time to consider the importance of gratitude in your work.
If you’re looking for professional B2B marketing services infused with gratitude, contact us and find out why firms from Abode and Dell to LinkedIn and 3M have chosen TopRank Marketing.
I’m not here to lie to you: Sheltering in place is getting pretty old.
I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company.
Still. There are only so many loaves of bread you can bake, puzzles you can solve, board games you can play before the ennui sets in.
If you’re like me, you could use a laugh right now. And I need to exercise my comedy muscles before they atrophy.
And in a world where people are still writing articles called, “Should You Include Humor in Your B2B Content,” we need constant reminders that people like jokes. People like to laugh. Laughter brings you closer to your audience and creates a connection.
Not that any of these jokes will make you laugh, of course — but I’ve heard that a smile and a groan is almost as good for you.
20 More Jokes Only a Marketer Could Love
Q: How many agile marketers does it take to change a lightbulb? A: Three: A scrum master, a product owner, and a one-man development team. After a weeklong sprint, they deliver a candle, and then iterate from there.
I named my dog “Organic Reach on Facebook.” I don’t have a dog.
We’re testing an influencer program where you can sponsor the cool kids in a high school to promote your product. We call it “pay per clique.”
Knock, knock! Who’s there? Automated personalization! Automated personalization, who? %First_Name, we miss you! Hope things are good in %City.
I hired an ex-marketer to remodel my bathroom. But he couldn’t get the shower dimensions right, because he was only interested in vanity measurements.
I just consulted on a popular spice company’s website. My sage advice was that they needed to increase their thyme on page.
Q: Why did the salmon make a great social media marketer? A: He had years of experience in live streams.
It’s not that I don’t have that many Twitter followers… I’m just practicing social media distancing.
No matter where I am, Google Maps only recommends businesses from a single town in Alabama. I don’t think this is how Mobile-first indexing is supposed to work.
Apparently there’s a new marketing band called SEO Speedwagon. I couldn’t find them on Google, but I heard it from a friend who heard it from a friend who heard it from another…
Working from home is weird. I got so sick of sitting at my desk, I wrote my last blog from my kids’ trampoline. The time-on-page was pretty good, but the bounce rate was really high.
I’m not saying he’s a clueless marketer, but I asked for more evergreen content and he wrote a blog about Christmas trees.
Knock, knock! Who’s there? Indies! Indies, who? Indies uncertain times, our brand wants you to know that we care…
Did you hear that Instagram is finally being localized for the U.S. market? It’s rebranding as “Insta .035724 Ounces.”
The CEO at my old job was so clueless about social media… How clueless was he? He thought you had to be looking off to one side for your profile picture!
How many clickbait content writers does it take to change a lightbulb? Only five, but number four will shock you!
My kids hate hearing we’re having leftovers for dinner. So now I call it “Repurposed, snackable content.”
Dating apps have transformed our culture, redefining how we bond and socialize with others. For businesses, they offer opportunities, given their niche nature. For every Tinder, there is an app focused on a very different space. Everything from dating based on religion to dating based on wealth is an option when it comes to dating apps.
Has your business identified an opening in the market, and are you interested in building a dating app like Tinder? The good news is that with the new philosophy of MVP app development you can create and launch a dating app in a matter of months with a smaller budget than you might expect.
MVP – a solution for any business
MVP or Minimum Viable Product app development is based on one thing – getting you the bare minimum of what you need to launch your app. Hence, the name. This approach to app development is revolutionizing the process, providing even the smallest shops with the opportunity to create and launch apps. MVP app development begins with a template of core features. From this tech stack, designed to create a viable albeit minimal basis for your project, you can then add on or edit out features to suit your needs. The timeline for delivering a project like this can be incredibly swift, and the costs can be as low as a few thousand dollars.
Tech stack for your app
With a dating app, you want a core tech stack that delivers the basics. The team over at Builder.ai, who have made significant inroads into optimizing the MVP experience, cite the following features as the core and essential tech stack for a dating app:
You can edit this list as needed thanks to Builder’s user-friendly interface. They even offer the opportunity to customize features if you do not see something that you need. You can submit samples of other apps that have the feature you want, and then Builder’s team of developers can add it in.
Building your dating app in Builder Studio is a straightforward process. You begin by selecting your template from the app marketplace. In our example, it would of course be Tinder. You can then review the tech stack and edit as needed. Features are categorized so you can find what you need easily. You can also adjust the scale of your project by budget or timeline to better suit your business.
The huge advantage with an MVP launch of a dating app (beyond cost and speed) is the fact that you can test your marketplace to find the right market fit. As you can see in our tech stack above, analytics is at the top of the list. By launching MVP style, you can use your ‘soft’ launch as an opportunity to gather data, analytics, and customer feedback before committing to, or expanding your offering.
Builder Studio makes this easy. For one, they maintain your tech stack on an ongoing basis, running constant updates, and staying on top of bug fixes. When changes need to happen, they can happen and they can happen quickly and efficiently. The Studio development process itself, too, is designed for adjustments in real-time. You can edit your project as it proceeds, and you can even save money at the end of your project if it delivers ahead of schedule. Selecting features is a simple matter of point and click. You can also edit your development process to include a Prototype stage and Roadmap stage, or else go fast and minimal with Development and Full Build.
Developing a dating app modeled off of Tinder is a complete reality thanks to companies such as Builder. Have you had your own experiences with MVP apps or dating apps? Let us know in the comments below.
Remote Communication Opportunities For B2B Marketers.”
Many have been working remotely much longer than me, and each one will have their own stories of remote work successes and snafus.
According to my “days-since” calculator, my 4,777 days of remote work has been comprised of:
682 weeks and 3 days
That’s a lot of remote work time, yet for me I wouldn’t want it any other way, as I’ve found that the many advantages of working remotely outnumber those of traditional business office work settings.
Remote Work Has Changed Forever
How cataclysmic have the changes brought about by the pandemic collectively affected perceptions surrounding remote work, and what lasting changes will forever alter how — and especially where — we work?
Survey data has begun to show that people are increasingly seeing remote work as being at least as efficient and in some cases even more effective than traditional pre-pandemic office-based work.
65 percent of B2B decision makers now view their new work model as being as effective or more effective than pre-pandemic models, an increase of 5 percent over just one month, as shown in the following chart from McKinsey.
Let’s take a look at five helpful practices I’ve learned during my 13-plus year stint of remote work, including a third option that sits squarely between traditional work-spaces and the work-from-home model.
1 — Create Your Own Separate & Pleasant Physical Workspace
It’s helpful to create your own separate physical workspace that’s both pleasant and conductive to productive remote work. Whether it’s a dedicated room in your home where you’ll be doing the bulk of your work, a makeshift office set up in a garage or attic space, or a co-working space in another location, having a physical place — no matter how small — that you can leave at the end of the workday is a helpful way to separate your personal and professional life.
When it comes to where you physically work, another option to consider is leasing your own private office space. This can be an ideal way to work remotely while also keeping home life separated from business, although depending on your location office space can be expensive.
I’m lucky enough to live in a city with inexpensive office space where I’ve kept a private office for over 13 years, and I highly recommend this approach when possible. It combines most of the advantages of traditional offices in a corporate environment with the benefits of working remotely.
2 — Implement and Stick To a Firm Schedule
I’ve always found it helpful to build a regular schedule into each remote workday, starting and ending at predetermined times as much as possible.
At the other end of the remote work spectrum are situations where you can take advantage of the flexibility of certain remote schedules, and work as needed throughout each 24-hour period. This will depend on your particular company, duties, and the value you place on either regular work hours or the freedom of work-time flexibility.
Whichever method you choose, during that first year of remote work it’s helpful to devise your own personalized schedule that pulls in some of the best elements from your previous office location in order to bring a sense of familiarity and organization to your new working environment.
3 — Gain Energy By Embracing Remote Work’s Advantages
Although they may be difficult to find early on while you’re adjusting to remote work, it can be helpful to take the time to learn and savor the advantages of working remotely, especially for those working from a home office.
Particularly if your remote work situation isn’t a permanent one, it’s beneficial to take the time to appreciate the little things that working remotely provides — whether it’s sharing a lunch with your partner or children, taking a break-time walk in a new nearby area, or simply enjoying some extra time you’ve saved by not having to contend with a lengthy work commute.
Once stay-at-home safety measures are a thing of the past, another advantage of remote work to explore will be the ability to work from a variety of locations, which can help keep your B2B marketing work fresh and provide extra energy as you bring your laptop office to different spots in your city — an eventually as the pandemic subsides — state, country, and internationally.
Remote work situations will likely become permanent for many in the months and years ago, while a variety of hybrid scenarios may also proliferate, such as splitting the work-week between remote and time at the company office.
3 — Creatively Insulate Yourself From Distraction
Just as in a traditional office environment, it’s smart to minimize distractions as much as possible, so that you can use remote work to find a newfound focus on your projects.
If working from home, be sure the people in your home know your working schedule, and encourage them to connect with you only during set times such as over lunch or breaks.
Some remote workers like to get outside when possible, especially if distractions threaten to interfere with important meetings or projects. Other remote workers chose to wear noise-cancelling headphones or to listen to music while working if noisy distractions are otherwise unavoidable.
During the Internet’s amazing 50-year history we’ve never had such powerful remote collaboration software available as we do now, and during the pandemic more people than ever have learned to use tools such as Zoom and Slack.
Whatever tools you work with, in a remote work setting it’s just as important as in a traditional office environment to make sure that all your hardware and software are fully set up and ready for marketing action.
5 — Implement Remote-Friendly Tech Gadgets
As with a traditional business office, remote workers should set up the technology hardware necessary for doing your best work, whether it’s a second, third, or fourth monitor, or a WiFi signal extender.
The size and number of monitors you work with is a personal preference, and may be limited by your laptop or desktop’s graphic cards.
For me, I found the jump in productivity of going from two monitors to three was much more noticeable than the move long ago from one to two.
I first worked with a multiple-monitor setup all the way back in the 1980s, when I used three monitors in a multiple Commodore Amiga computer system.
Get Closer To Your Projects Than Ever Through Remote Work
A properly set up remote work environment can provide a positive and distraction-free place to focus intensely on your projects, and research continues to emerge showing that this is a very real advantage of working outside of a traditional office environment.
Every successful remote worker has their own favorite productivity and well-being tips, and our team at TopRank Marketing has penned the following recent remote work articles offering additional insight:
There’s never been a better time to tackle remote work, and the challenges and opportunities created by a workforce that will likely continue to make this switch in numbers the world has never seen, will combine to make this an era unlike any other.
As B2B marketers, even if we continue to work from the traditional office building, we’ll be working with a new era of clients, associates, and business partners featuring more remote workers than ever — a grand experiment with outcomes and possibly unforeseen consequences.
Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.
As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.
Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.
Video Analytics and Content Benchmarks
A recent study from video streaming site Vidyard established some useful benchmarks for video content:
52% of viewers watch a video all the way through
68% will watch the entire video if it’s less than 60 seconds
25% will finish a video if it’s more than 20 minutes
The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.
And yet calm is our practical, efficient, rational alternative.
If you’re on a crowded plane and one person is freaking out about turbulence, the panic will eventually peter out. If, on the other hand, six people are freaking out, it’s entirely possible that it will spread and overtake the rest of the plane. Panic needs multiple nodes to spread.
The same is true with a cabin of 10-year-olds at summer camp. One homesick kid usually comes around and ends up enjoying the summer, because being surrounded by others who are okay makes us okay. But three or four homesick kids can change the entire dynamic.
While calm is a damping agent, it’s not nearly as effective at spreading itself as panic is.
The library is usually a quiet place because the dominant cultural narrative in the library is to be quiet. Because it’s dominant, the coefficient of its spread is sufficient to keep it that way. We have to expend effort to create environments of calm, because calm has a coefficient that can’t compete with panic when it comes to spreading.
And Twitter? Twitter has been engineered to maximize panic. Calm is penalized, panic is amplified. And if you are hanging out in real life with people who spend a lot of time on social media and news sites, you’ve invited all of those people into your circle as well.
We can find lots of reasons why fifty years of watching just three dominant TV networks wasn’t ideal. But the combination of oligopoly and the FCC meant that none of them spread panic. They weren’t built for it. When cable “news” showed up, they discovered that panic was a great way to make a profit. Not to make things better, simply to spread anger and fear.
If panic is helpful, of course you should bring it on. But it rarely is.
Curate your incoming.
Stay off Twitter.
Do the work instead. Whatever needs doing most is better than panic.
Being up-to-date on the news is a trap and a scam. Five minutes a day is all you need.
You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as empty as the toilet paper aisle at Target.
We all have an obligation to make the changes necessary to minimize COVID-19 transmission through closures, postponements and having employees work from home like we just implemented at TopRank Marketing this week along with many other companies.
While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services. The evolving environment we find ourselves in presents new challenges and opportunities to be even more relevant and useful for clients.
While some companies may be distracted or paused in some of their efforts to find solutions, that only means marketing needs to do a better job of providing best answer content in formats that are relevant in the new environment: virtual events, video conferencing, podcasts, webinars, interactive content, recorded video, live streaming and other forms of online engagement. Virtual reality or direct mail are considerations as well.
During this time of transition, it’s also important that marketers review their planned advertising, social and marketing messages to be appropriate to what customers are dealing with right now. Publishing marketing messages as if everything is normal will not resonate or be useful.
Additionally, opportunities may reveal themselves either through data or consumer behavior, like the efforts to encourage gift card purchases from local businesses that will lose foot traffic. A few additional tips for B2B marketers include:
Stay in close contact with your customers. Learn what you can do to better support them, anticipate changes and offer resources.
Make sure your brand digital channels are up to date including website, blog, social network profiles, and Google My Business listings.
Commit to video – convert marketing message activities to video and if you have live video access on LinkedIn for execs or your brand – start using it now.
Optimize your digital channels: Refresh SEO, social, online advertising and influencer efforts. Identify what is working and reallocate resources and budget as appropriate.
Reinforce efforts and communications to support community, employees and customers affected through supply of resources, technology or expertise.
Marketers focused on being the best answer for their customers are agile and understand the importance of being responsive to changes, even as large as the Coronavirus pandemic. Being responsible to the health and safety of employees, customers and community should be the top priority while also understanding that the need for information and solutions might slow or change but not stop. We still need to do our jobs and provide useful information, we just need to do it differently.
Business videos are one of the best methods of marketing for almost any type of company. It can use to make people more aware of the company’s products and the newly launched products and services that clients can order. It is one of the relatively new strategies for attracting the attention of new and old clients. Business videos are typically used for different purposes, based on the publicity the company receives. Although very useful, corporate video editing is no piece of cake. The company’s success will be enhanced through a corporate video produced by highly professional individuals; it has a significant impact on the company’s influence and development. Corporate videos often help the public to provide the specifics of the company’s identity. They give the spectators profoundly insightful details on the existence of the company. They contribute to increasing the number of a company’s customers.
The most durable and most effective promotional tool for nearly every company is making a corporate video to advertise their products. It is used to raise awareness about the entire company or to educate people about a specific product or service available. It is also a modern way to attract both new and old clients. The use of video production in industries differs. Naturally, everything depends on the reason for which the organization requires coverage.
A client video created professionally can have a significant influence on a company’s growth. Often recognized as a traveling advertising corporate video, the products and services an organization may provide are advertised in a corporate video. It is a great way to present the products a company has at its expense and what they are offering to their customers.
For additional reasons, the audience may be conscious of how the product is marketed for the production of client videos. It means video can be very informative because the viewers are informed about the business, and the number of customers is expanded.
It’s a fundamental process to encode the corporate video. Download a sample video file to a template that shifts the image to a smaller one but still guarantees a good look after the web site has been published. The video can be uploaded on the appropriate web site after the encoding phase, and exposure is open to all users without any impediments.
Video creating is an effective way to improve the traffic on a particular website, but must be appropriately handled or may contribute to consumer loss. Try using a professional’s services.
If a skilled and creative video is created, it can become viral when it is posted on the Web and circulated by users across avenues of social media. Brands and businesses can, therefore, be slightly visible, so revenues and recognition can be improved.
Additional reasons to create a corporate video can be to inform the public about the identity of the product. This video production method can be quite informative because it educates the viewer about the entire industry and can, therefore, maximize the number of customers.
Most video advertisements effectively catch customers’ attention as the video is created for its intended intent beautifully and precisely. As more consumers utilize the Web and thus allow room for the increase in competition and find the most reliable means to meet potential customers. Don’t think twice; if you plan to increase your returns effectively, creative video production is for you! To support and advertise the business, goods, or services, use the most robust method–corporate video production.
A business video that concentrates primarily on the planned use to attract a large number of customers must be produced correctly and accurately. It can include DVDs of high definition films, streaming videos, etc., it is useful in the attention of the company and its consumers. The first step in making a client video is to make videos that seem credible by uploading to online sites such as YouTube using a high-quality camcorder. After that, the camcorder program will relay the footage to a PC. Video editing applications can be used for music, sounds, and other special effects to provide titles in the videos. These special effects are what make or break the corporate video. If you go overboard, then the whole thing will be highly unattractive, too less, and the video will be bland and annoying to the viewers.
For any business planning to grow, corporate promotional videos are necessary. A good company video enables you to offer your organization, services, and products with a simple, fast, and original post, as well as to distinguish yourself from the competition.
It is evident that businesses easily incorporate videos and various other touchpoints into their marketing campaigns. If you intend to create these videos, a good start is to build a short outline of what your videos will look like. As you make the messages in the images, we suggest that you be different and unique. Hoping that this article helped you in understanding what corporate video making is all about! Implement the following ideas and see your business grow.
Tricky because home used to be a refuge from work. Home is safe, work brings tension. Home is long-term, work might not be.
But mostly because the industrial, cog-oriented mindset of work is that you should keep your head down, avoid responsibility and look busy! The factory owner seeks productivity, which equals more, which means pushing people to go faster. The natural response is to hold a little bit back, because if you don’t then you’ll just have to do more anyway.
Some might wonder about kids who are homeschooled, because they haven’t been processed by the compliance-focused industrial schooling system. Can they really be trusted in a factory environment, they ask.
An aside about the clickers: Large universities now require undergraduates in lecture classes to bring a clicker with them to class. The clicker confirms their attendance. The clicker can be used throughout by the professor to ensure that students are paying attention. The clicker can easily lead to better training. Sort of the way it works on dogs, but backwards.
Click training is not going to create the sort of professional who can work from home. It simply pushes us to comply even more closely with a system that monitors us as we work to find an answer that the boss knew all along.
And when Harvard sends every student home to take virtual classes after spring break, they give up the social dynamic that is Harvard, but are they also going to learn anything, really?
They will if they want to.
That’s the key to the whole thing. Unless you’re doing easily measured piecework in the old-fashioned cottage industry mindset (the original work from home job), then the opportunity is to raise your hand, not keep your head down.
Some jobs and some schools reward people who lead, connect and volunteer.
Slack and other distributed online systems make it easier than ever to build a flat organization. Which makes it more likely that people who want to lead can lead.
When you work from home, you can sit back and wait for assignments and hope you won’t get picked. You can be sure to click the clicker when required.
Or can you decide to change your posture. With all the time you save by not going to meetings and not commuting, you can run with the opportunity. Turn the freedom into responsibility instead of fearing or hoping for authority.
Some jobs don’t lend themselves to this opportunity. If that’s true, you could figure out how to change the organization or go find one that deserves you and your commitment to the work.
The best way to work from home is to plan your own agenda, organize your peers, make bigger promises, show up often, lead, connect, innovate and ask hard questions. And then do it all again.
You will if you want to.
Stay home, it’s a good idea. It’s a generous way to help people stay safe. Stay home and lead.
In the long run, which is getting shorter all the time, people with a linchpin mindset are valued more highly, given more opportunities and make a bigger impact. This is a chance to enroll in the journey of making a difference.