Although the US justice system allows you to defend yourself, it’s inadvisable to do so. According to one criminal defense attorney, you deserve to be represented by a lawyer that’s on your side. Click here to read the full post.
Facing criminal charges impacts your life, and you may end up getting a hefty fine or even spending time in prison. It’s vital to seek the legal guidance of a defense attorney to avoid this. The problem is that most people don’t know what the actual responsibilities of these lawyers are.
The following is a quick explanation of the role and responsibilities of a defense attorney.
Case Assessment and Collecting Information
The lawyer’s priority is to familiarize himself with all the details of your case thoroughly. He’ll interview both the state’s and accused’s witnesses and analyze police reports and crime scenes. Regardless of your guilt or innocence, your attorney must handle your case to the best of his ability.
He needs to determine the odds of your acquittal or conviction and protect any collected evidence from being manipulated. With all of this in place, he’ll begin to plan your defense strategy.
It’s vital to appoint a defense attorney that’s knowledgeable about the laws and appeals needed to protect your best interest. Your attorney has to have extensive knowledge of your rights and emphasize this when dealing with the prosecution. It should also be his priority to keep you updated about the progress of your case.
Case Analysis and Stressful Situations
Your attorney must be capable of analyzing and judging the prosecution’s case. He must also be able to identify loopholes and introduce intelligent strategies to support your argument. This may get your charges lowered and, in some instances, even dismissed.
Your attorney should be devoted to his duties and be willing to attend unexpected proceedings and situations at all times. To do this, he must be capable of dealing with stressful situations.
In many cases, the prosecution will contact your lawyer to make an offer for a plea bargain. This means that you plead guilty to a lesser crime to receive a reduced sentence. Your defense attorney’s role in this is to determine whether it’s in your best interest to accept the deal.
Your attorney’s priority is to assess how each prospective juror will react toward you and the charges you face. It’s his priority and counts in your favor if he can assemble a jury that’ll be sympathetic to your case. This is done by questioning and rejecting or approving jurors, a process referred to as ‘voir dire.’
With that done, the trial will commence. During this procedure, your lawyer is responsible for presenting your case according to the rules of court to get you exonerated.
It’s necessary to be aware of your defense lawyer’s roles and responsibilities to keep track of his progress. Because of the critical role he plays in your case and to get a fair judgment, it’s vital to ensure that your attorney is committed to his duties. Appointing a weak councilor is worse than defending yourself.
Seven Ingredients For Making Video Ads I’m going to explain how to make a great video ad the easy way. I’m going to give you the seven secret ingredients for a successful video ad and I’m also going to break down the essentials that you need to consider before you make your ad. But first …
As e-commerce continues to grow in size, many people are looking to hop on the trend. One of the most common ways people are getting involved is through a technique called dropshipping. Dropshipping can be a great way to make money, as you don’t actually house the product you’re selling, you simply transfer the order to another seller. The seller then ships the goods to the original customer. Dropshipping can be a great way to make money if done right, but sometimes it can be difficult to maximize profits. So how can you make the most out of dropshipping? Let’s take a look.
Save on Fees
The biggest way that you’ll make money from dropshipping is through the large amount that you’ll save on various seller fees. Traditionally a seller has to pay lots of money in order to house and store inventory, but you get to completely avoid those costs when using dropshipping. Saving on inventory and storage fees can be a huge advantage, as those expenses can really eat into a business’s profits. Take advantage of the absence of this fee to the best of your ability, as it will be key in maximizing your profits and getting an advantage in dropshipping.
Negotiate Dropship Prices
In the absence of inventory and storage costs, you will instead have to grapple with dropship fees. Working with a company and using dropshipping can actually be quite expensive, as companies can charge you quite a lot to dropship their products. After all, these companies need to make a profit as well, so it’s no surprise that you’ll have a large amount of drop shipping fees to pay. However these fees can really eat into your profits so it’s imperative that you try to negotiate the fees to as low of a point as possible. The lower you can get the dropshipping fees you have to pay, the less they’ll eat up your profits and the more you’ll be able to pocket.
Sell More Products
An obvious way to make more money with dropshipping is to simply sell more products, something that is much easier said than done. That being said there are some things that you can do to make your products more attractive to potential customers. First you can market your products better. Ensure that the campaigns that you are currently using are effective, and if they’re not then replace them with ones that will better reach your target market. In addition you should take full advantage of your platform’s tools. For example, if you’re using Amazon then you should be taking full advantage of the Amazon seller tools that can help you reach new customers. Although selling more products seems like an obvious suggestion in the world of business, finding the right steps to take to actually pull it off can be quite difficult
Raise Product Prices
One of the last resorts for any business looking to make more money is to raise prices, and dropshipping operations are no different. If you’re looking to make more money off your dropshipping business, then you may want to slightly raise the price of your products. However, doing so is a careful balancing act. You want to raise prices enough to increase profits, but you don’t want to raise them so much that it will deter potential buyers. Raising prices by too large of a margin could cause customers to look for cheaper alternatives, which in turn could actually lower profits in the long run. As a result, properly balancing how much you raise your prices is key to making money with dropshipping.
What makes the difference between a good salesperson, and a great salesperson? A structured process. You ask any top-notch performing salesperson and they will all agree that having a structured approach to selling (as well as having great products and pricing, etc) is key to their success.
Sales funnels is a way of visualizing, structuring and managing your sales pipeline, enabling you to digitally automate as much as possible and focus on delivering value.
If you’re not using sales funnels then you are most likely performing tasks manually that can be systemized, re-inventing the wheel at every juncture, and not making the most of every opportunity available to you, especially in repeat sales and developing customer loyalty. Who can afford to waste time and money like that?
What is a sales funnel?
Simply put, it’s a series of steps that lead a potential customer to a happy buyer and beyond. They’re great for business because they’re repeatable, configurable, customizable, and digital. We see sales funnels all over the web – sometimes we don’t even realize it. For example:
Website attracts a visitor through an online ad, review or affiliate link
Visitor is interested by a product image or claim
Potential customer views info about the product, price, features, benefits, etc. (This is where the role of a traditional website ends.)
Customer adds the product to their shopping cart
Customer is presented with complementary products whilst viewing their shopping cart
Customer adds a complementary product to their shopping cart
Customer visits the checkout and completes purchases
Customer is presented with complementary products whilst viewing at the checkout
Customer receives receipts and customer service details by email
Customer receives product updates, based on their preferences, regularly by email
Customer is attracted to a product in a regular email, and enters the funnel again at stage 2.
You’re probably very familiar with the way these work, as you have probably made purchases through these stages many times over.
The process is quite simple, but the thinking behind it is sophisticated. Online giants such as Ebay or Amazon saw the benefit of sales funnels decades ago, and now spend $millions every year using big data and behavioral science to fine-tune and perfect their methods to maximize their sales revenues.
But you don’t need $millions to copy their approach because we can all employ sales funnels in our business. Of course, if you’re a programmer and data-scientist (as well as being a retailer or digital marketer) you can build it yourself from scratch – but who has the time, resources and know-how for that? Instead, choose an out-of-the-box solution.
It can be daunting when introducing a system or methodology to your business. But using a ready-made sales funnel solution gives you more than a website and a sales process; it gives you insight, relevant research and a guiding hand from experts who have been digital marketers for decades. Being properly trained in using this methodology means you get to switch on your revenue faster with less mistakes. One of the best sales funnel trainings is Secrets Masterclass, by ClickFunnels. Learn moreabout it here.
Video conferencing is becoming a significant asset for your business’s essential business communication tools. Video conferencing is becoming a primary communications channel for creating more engaged employees.
When deciding on a video conferencing app to use for your company, you want to make sure you are using software with the best key features. A video conferencing solution that is rich in features can inspire your team to be more productive w
A feature-rich video conferencing solution can empower your teams to be productive no matter where they are located. It can help your company better connect with clients and other stakeholders. It can also make it easier to collaborate, problem-solve, and hold productive meetings with online meetings platform.
What is Video Conferencing?
Video conferencing refers to conducting a video meeting by communication technologies that allow for two or more people in different locations to connect at the same time through audio and video transmission. It is easy to host video conferences when using video conferencing apps and devices such as a smartphone or computer with webcam, speakers, and a fast internet connection.
Video conferencing is live streaming involving visual connections between two or more people who live in separate locations for communication. Video conferencing provides the transmission of static images between two places. It also ensures transmission of full video images and high-quality audio between multiple locations, through desktop video conferencing.
Video conferencing is a convenient use of technology and lets users in different locations hold virtual face-to-face meetings.
There are numerous ways to utilize video conferencing, including company meetings, addressing board members, or job training sessions.
You can use video conferencing to connect traditional classrooms with students who take classes remotely.
The quality and stability of the video conferencing software can fluctuate with the reliability and speed of the data connection.
There are various ways video conferencing can be achieved, such as using smartphones, tablets, or desktop computers.
The stability and quality of a video conference can change with the reliability and speed of the internet or data connection.
With the number of businesses shifting communications from teleconferencing to video conferencing, for more productive team conversations, it is essential to have the optimal infrastructure in place to help conversations go flawlessly.
Teleconferencing or telecommute becoming more obsolete in today’s world. Since more and more people are working from home, video conferencing helps keep a team that is geographically spread out, keep in touch and active in the operations of a business.
As more teams are working from home, video conferencing continues to advance. There are many benefits to video conferencing, like cutting costs. Still, the primary benefit of switching to video conferencing is it improves collaboration, makes teams more productive, and speeds up decision-making.
Below are four key features you need for video conferencing to have the best experience possible:
For interactive and productive meetings and control, screen sharing is an important feature. You will need to be able to share entire screens as well as individual apps on your desktop to the participants during the meeting. Screen sharing makes it easier for your video conference participants to follow the meeting, and stay engaged.
Multiple Webcam Capabilities
When conducting video conferences, it is essential to have multiple webcam capabilities. Meetings are more impactful if you can see the face of the individual in the meetings who are talking. Seeing face to face helps with engagement and stopping miscommunication when people can pick up on body language and visual cues. If your business has team members working remotely, or you are regularly holding meetings with employees on-the-go, make sure to get video conferencing with webcam features. Your video conferencing software should support multiple webcams so that everyone can bee seen and heard during the meeting.
Voice Over Internet Protocol (VoIP)
Communicating with your remote team should be as easy as connecting by phone or chat when your video conferencing tool is part of a voice over Internet Protocol (VoIP). When using video conferencing through VoIP, you are guaranteed seamless communicating. Participants can switch from voice calls to video calls or group meetings by the ease with a push of a button. There is no need to establish a new connection or pause communication to add participants.
Your participants or team will get more out of there experience when they can interact through chat. This is why having a chat feature is very useful for your video conferencing needs. When looking for video conferencing software, search for chat capabilities that allow your team members to share messages, such as text and emojis, during the video conference meeting.
As mentioned above, video conferencing is becoming essential for companies because it helps with joining with people virtually through a face to face connections. For businesses, it can increase productivity amongst employees, improves ways of communication, and increase interactions with employees, colleagues, and clients. Indirect benefits of video conferencing include efficient meetings with non-verbal communications, and creating a stronger sense of community amount companies, contacts, and customers. Noticeable benefits for a business using video conferences include lowering travel costs and shortening project times through improved communications with team members. When looking for a video conferencing software to use, make sure to choose one with the four key features above.
Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around today’s customers, empathy needs to be at the center of all strategic initiatives from start to finish.
What Does Empathy Mean in B2B Marketing?
Empathy is defined simply as the ability to understand and share the feelings of another. But I’m not sure that characterization fully does it justice in the context of modern marketing.
“Empathy is critical. It’s much more than just having an understanding of what someone else’s challenges might be. Part of it is that you have to give up being a control freak. As leaders, we should really look at the big picture and ask ourselves, is this necessary? Or is this just politicking, or someone trying to make it seem like it has to be done this way because it’s the way they prefer?”
Shama was speaking from the perspective of a business leader trying to get on the same page as their team, but it applies just as well to marketing endeavors. The critical first step in developing empathy is disconnecting from our own ingrained perceptions and assumptions. Only then can we truly understand and support the audiences we want to reach.
Too often, empathy in marketing tends to be a bit narrow and self-centered (which is contradictory to the very concept itself). We often seek to understand only the challenges and pain points that drive interest in what we’re selling. Looking beyond this scope is necessary to build strong relationships founded on trust, especially now.
“What you are creating, marketing and ultimately selling is but one piece of your customer’s life as a human on Earth. One very small piece,” said Mary Beech, principal at MRB Brand Consulting and former CMO of Kate Spade, in an AMA article on empathy in marketing. “And if we aren’t keeping in mind their full journey, including their emotional, mental, social and physical needs — as well as the challenges and joys they are facing — we cannot do our jobs well.”
As Brian Solis wrote at Forbes recently, the need for empathetic customer experiences is greater than ever in the age of COVID-19 disruption. People have so much going on in their lives, and are facing so many unprecedented difficulties, that a myopic brand-centric focus is all the more untenable. “Traditional marketing will no longer have the same effect moving forward,” he argues. “If anything, it will negatively affect customer relationships rather than enhance them.”
Agreed. So, let’s find a better way.
Engaging with True Empathy in the New Era of Marketing
Imagine if it was possible to sit down and have an in-depth conversation with each one of your customers and potential customers. You’d gain first-hand insight into their worldviews, their challenges, their hopes and dreams.
Sadly, it’s not possible. You don’t have the time, nor do your customers. (Although I do recommend making a habit of engaging in direct, candid conversations with them when possible.) To make empathy scalable, marketers need to take advantage of all the tools at their disposal. This largely requires using data to connect the dots.
“It’s critical for marketers to have a real-time 360 view and understanding of a customer’s full journey, at every stage, from discovery to engagement to retention and loyalty to advocacy,” Solis wrote at Forbes.
Here are some suggestions for obtaining such a view:
Use empathy-mapping. This practice, explained in a helpful primer from Nielsen Norman Group, involves creating a visualization of attitudes and behaviors to guide decision-making. Empathy-mapping originated in the world of UX design, but given how much user experience and customer experience now overlap, it’s becoming a powerful tool for marketers.
Coordinate and integrate your organizational efforts. Every customer-facing function in a company — marketing, sales, customer service — sees the customer from a different perspective. Seek ways to bring all these perspectives together into one centralized, holistic view. Per Solis: “Cross-functional collaboration is a mandate. As such, integration will become the new standard and will quickly become table stakes as every company rushes in this direction.”
Tap into meaningful influencer relationships. Influencers can play a key role in empathetic marketing because they have relationships and perspectives extending beyond our brand ecosystems. If they align with your audience, influencers can bring unique insight and connect at deeper levels. Turning influencer engagements from mechanical to meaningful is essential to accomplishing this.
There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts.
As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now it’s looking like the type of large-scale events B2B marketers depend on will have to wait until 2021… at the earliest.
But we don’t have to despair! We can close the gap with virtual events. The speaking gig at an industry conference can become a webinar, as can a planned panel discussion or product demonstration.
The good news is plenty of people have more spare time than before to watch your webinar.
The bad news is that everyone who makes webinars has time on their hands, too. So, your webinar has to have a little extra oomph to stand out in the crowd.
Here’s how you can level up your webinar creation and promotion.
How to Get the Most from Your B2B Webinar
It’s no longer enough to put up a slide deck and talk through bullet points. These tips will help you make a more compelling webinar — and make sure that people attend it.
Start with Content Research
No marketer worth their salt would make a blog post without doing content research. Why should your webinar be different?
To determine the best subject matter for your webinar, bring all of your research tools to bear:
All of these resources will help you home in on the topics that your audience most wants to hear about. Your research might even drive what type of webinar you create: If your audience needs how-to advice, you might do a live demonstration. If they’re looking for thought leadership, you might partner with influencers. Speaking of the latter…
Reach Out to Influencers
In case you missed the headline yesterday, B2B Influencer Marketing is kind of a big deal. There’s no greater boost to your credibility (and your potential audience) than adding industry thought leaders to your webinar.
Look for people who are influential with your audience — those who are regularly producing content and engaging with anyone who posts a comment. They don’t have to have Taylor Swift-level follower counts to make a difference. They just have to be able to get a relevant audience’s attention and hold it.
Also, it’s not enough to just have someone appear with you on camera, though — it’s important to ask meaningful questions that will enable a substantive discussion. Keep your content research in mind as you plan the interview.
Create a Landing Page & Promote
Give your audience plenty of time to prepare for your webinar. We recommend starting outreach at least two weeks beforehand, and up to a month if you can swing it.
Create a short landing page to collect sign-ups — include a few key points you plan to cover, and introduce yourself and your guests. You can promote the landing page via social media — image-led social works well — and blog content that builds anticipation for your topic.
Don’t forget to include the webinar in your newsletter, and to enlist your influencers to drive pre-registration.
One great way to promote the webinar, and focus your content at the same time, is to poll your audience via social media. Ask for their thoughts on your topic. Ask what they most want to know about it. Ask what they would like to ask your thought leader guest. These posts can help drive registration while also making sure the content will be more relevant to the audience.
[bctt tweet=”“One great way to promote the webinar, and focus your content at the same time, is to poll your audience via social media. Ask for their thoughts on your topic. Ask what they most want to know about it.” @NiteWrites” username=”toprank”]
Change Up the Format
The Q&A, the panel discussion, the lecture — there are a few tried-and-true formats for webinars. But as the market gets flooded with content, we need to be more creative. For example, what about a working session instead of a discussion, where your panel collaboratively creates something? Or what about spicing up an interview with interstitial, pre-produced video content?
You could even host the webinar on a platform like LinkedIn Live (while recording it for later publication, of course) and interact in real time with the audience. Just make sure to have a moderator to help keep the questions flowing smoothly.
Plan and Practice, But Be Flexible
It’s always a good idea to run through your entire webinar a few times before you go live. If you’re doing a lecture or presentation format, that means practicing all the content you plan to put across. For a panel discussion or interview, you may not be able to do a full run-through with your influencer, but you can still test the technology you will be using.
Don’t let your practicing and planning make your presentation too rigid, though. You should be able to follow an interesting conversational thread in your interview, or incorporate an audience comment in your presentation, without the whole thing going off the rails.
Of course, it’s always going to be tricky to run a live presentation, especially if you or your guests don’t do this type of presenting for a living. It can be challenging to think on your feet, come across as engaging, and keep a conversation focused and interesting to your audience.
Which is why I’m going to court controversy and say…
You Don’t Have to Be Live
As we think about changing up the format and offering a higher-quality experience to the audience, it may be time to let go of the idea that webinars have to be live.
After all, editing is the gift that you give to your audience. You wouldn’t write a blog post in real time with a hundred people watching. You wouldn’t record a podcast episode and publish the raw audio. So why not pre-record and edit your webinar?
It’s true there is an immediacy to a live presentation that would be lost with a pre-recorded one. But the boost in quality for the audience could cover that loss. And you can still have an interactive experience with the audience through chat. You could even play the pre-recorded portion first, then hop on the video stream live for an audience Q&A.
There’s an enormous gap between the standard slideshow & lecture webinar and the produced, polished video that audiences appreciate most. Pre-recording and editing is one way to start closing that gap.
Follow Up with Extra Content
What should your audience do next after attending the webinar? That’s a question to answer before you take your first registration. Once you have a next step in mind, create a content bundle to send to each registrant after the webinar airs. This bundle could include a normally gated eBook or two, some recommended reading from your blog, or more content from your influencer guests.
You can also create extra content from the webinar to help fill out your editorial calendar. Use excerpts from your discussion to fuel blog posts. Repurpose the audio as a podcast. Pull the best quotes to use as video posts on social media that drive to a gated version of the recorded webinar. Essentially, it’s about getting the most value possible from your content asset — the same thing you do with eBooks or blogs.
Webinars Killed the Radio Star
The pandemic has made webinars a go-to tactic for marketers who are missing out on face-to-face events. But as more marketers get into the webinar game, your content needs to be extraordinarily valuable and extremely well-promoted. If you plan, produce and promote your webinar with the same strategic care that you use for the rest of your content marketing, you’ll bring your audience more value and earn their attention in return.
With more than 347 billion emails expected to be sent and received in the year 2023, email marketing is believed to get more and more popular as a marketing channel.
Therefore, marketers must not leave a single stone unturned to use it to its maximum potential. If you are an email marketer, you would certainly be using an Email Service Provider to deploy your email marketing campaigns. It is quite likely that you are under-utilizing the tool and not using all the features that you have paid for. If you are using free email marketing tools such as Mailchimp, it could still be possible that there are some unused features lying dormant.
On the other hand, it is also possible that you are not able to make up your mind about which features to settle for.
Automation is hands down the most important feature in the world of email marketing. With the help of this feature, you can trigger emails whenever a subscriber takes a particular action. For example: Consider an ecommerce store setup. Now, email automation will allow you to send out a welcome email when a subscriber signs up or makes the first purchase. You can even send out a series of welcome emails to introduce your brand and ask for more information to personalize the future emails and enhance the subscriber experience.
You can set up an automation workflow that will help you send out transactional emails as and when an order is placed, confirmed, shipped, out for delivery, and delivered.
A series of automated cart abandonment emails can help you recover the cart and convert the opportunity into sales.
You can even send out re-engagement emails to subscribers who have not engaged with your emails in the last 90 days.
These emails would ensure consistent communication with your subscribers and build a better brand reputation.
2. List Maintenance Tool
Most of the email service providers come with the provision to add and remove email subscribers. This is a basic feature that should be invariably available in your ESPs. Additionally, it should also be able to remove hard bounces or invalid email addresses automatically and soft bounces after a certain number of failed deliveries. The ESP should make subscription changes requested by the user without any manual intervention. Some ESPs also allow their customers to set up list management rules to maintain a clean email list.
3. Segmentation Module
While choosing an ESP, make sure that they offer advanced segmentation with a user-friendly interface. You should be able to export the subscribers and their data to the lists and support all the automation permutations and combinations. Your segments should be generated in less than a minute without any technicalities so that anyone can use the feature irrespective of their technical knowhow.
4. Lead Scoring Models
As email marketing is sure to get more and more competitive in the coming days, your ESP should give you the facility to score the leads based on the kind of interaction and purchases. These lead scoring models will enable you to target the leads with more relevant information, thereby increasing the likelihood of driving conversions. Marketo is one such ESP and CRM tool that gives you the liberty to do so.
5. Landing Pages
Whenever you send out an email, you must bear in mind that it should have a landing page to go with it. The landing page should shed more light on the information or offer promoted in the email. If your ESP lets you build a landing page, it would make things easier for you while saving your time and resources. For instance: AWeber has recently launched their landing page builder which has an easy-to-use interface and all the necessary features that you would need to create a well-designed landing page.
To make your email marketing more effective, you must be able to integrate it with other platforms and services. Your ESP should offer platform extensions and APIs that can be easily integrated with your email marketing strategy irrespective of the sector you belong to. Whether it is social media, mobile apps, or push notifications, it should facilitate seamless integration with tools like Google Analytics, cloud-based tools or product recommendation tools.
7. Dedicated IP Address
A dedicated IP address is of utmost importance for businesses using email marketing to send out frequent communications as it allows exclusive access to your business for email deployment. If you have your own IP address, it will ensure optimum deliverability rate. If you want to choose the right ESP, make sure it comes with this capability.
8. Email Marketing Analytics
If you cannot measure the success of your email marketing campaigns, it would not make sense for your business. Therefore, your email marketing tool should have proper reporting features. Open rate, click-through rate, deliverability reports, and unsubscribes are the fundamental metrics you must look for, in the ESP.
9. A/B Testing Capability
An important aspect of email marketing is that you should be able to figure out what resonates the best with your target audience. A/B testing comes into picture here. It’s an added advantage if your ESP has this feature. If you have created a Mailchimp email template or a Salesforce email template, these ESPs have an in-built provision of A/B testing. They will let you create two variations of an email campaign and send them out to two different groups, which will in turn help you to determine the version that brings better results.
While email marketing is one of the most powerful channels to promote your business and bring maximum ROI, if you do not use all the features in the right way, it would not yield the outcome that you wish to achieve.
The tips and features shared here will certainly help you choose the right tool and get your email marketing work wonders for your business.
Blogs have come a long way from their humble origins as people’s personal weblogs. Now they’re an essential part of many businesses and commercial side ventures, thanks to the ways in which we’ve learned to monetize them.
One way to increase your blog’s reach is to expand into a new country or demographic that speaks another language. While translating and localizing a blog can seem daunting, it can be a fairly painless process if you take care of the right details when it comes to finding the right translation services and localization expertise to provide the functionality that you need in the required language. The tips below should help you achieve precisely that.
Find Out Which Languages Are Best for Translation
Your first step is to decide which markets you want to expand into. If the product you offer doesn’t speak to the demographic in the new language, investing in translation services alone won’t pay off in the long run. For instance, if you offer a local service for landscaping and there is not a large Spanish-speaking population in your area, it doesn’t make sense to translate your landscaping blog!
There are various questions to consider when working out which languages are worth translating your blog into. If you offer a service in a certain locale, for example, which languages are spoken within the area in which you work? You can often find out this information from language maps or local governmental sources, like census pages.
If you have a very active second or third language in the area, that could mean reaching more customers and showing you care enough to learn their language. In these instances, the language you use will vary from state to state. Mapping languages in the US, for example, shows that German translation would work well in many areas.
Next, consider whether your blog covers topics that are of interest to people in other markets. A blog covering a local sports team might not have much reach outside of its original area, for instance.
If your blog offers a product, on the other hand, consider whether you have the internal resources to sell that product in other countries or markets. You’ll need to determine if that product has demand in the target language if it is legal to sell in that area, if you have the set-up to navigate between different currencies and whether your company can provide appropriate customer service in that region.
Your website’s analytics tools may provide some answers here. You can find out which regions viewers are from and which languages they are viewing the website to better assess your translation need.
Use Professional Translation Services
Once you’ve done the hard work of narrowing down which language you want to translate your blog into, it’s time for the actual translation.
If you’ve been running your blog for years and wish to translate all of your content, this will be no small task. It’s good practice to update a blog anywhere from three to 15 times per month, so as well as having quite a back catalog of content, you’ll also need to put plans in place to translate updates regularly.
It might be tempting to use digital tools for language translation services, especially since many blogging platforms come with translation tools and plugins. However, it’s often all too apparent when a site has been haphazardly thrown into a digital translation tool. The language can feel stilted, idioms don’t quite translate and you can find some truly comical errors.
As such, it pays to invest in translation services that will keep your site sounding just how it should, no matter which language the reader is viewing it in. This is especially important for blogs since blogs tend to be a bit more informal in their style and tone. They can contain more metaphors, direct cultural references, and slang – even in some business blogs – so that they better connect with their customers through a more casual format. These elements are harder for machine translation to handle, so decent human translators can make sure these linguistic elements are transferred into the new language.
Remember Localization Services
It’s not enough to simply translate the text of your blog. You should also keep an eye on localization. What is the concept of localization? This is the overall process of making sure a blog (or website, or other product) fits a specific locale or market. The translation is one part of that process, while localization can also include updating graphics, adjusting the layout of the website to fit the new language, and converting content to local needs, such as new currency signs and measurements. Localization can also involve tasks as diverse as updating contact information so that it meets local formats and making sure a product meets local legal requirements.
With all these working parts, it’s important to keep in mind that adjusting a blog for another market doesn’t just stop with the copy. The whole site, including the graphic overlay, may need to be updated to fit with the cultural expectations of the target audience.
Many translation services also offer localization, so it’s important to check with any translation company you’re considering working with on how it handles localization.
Quality Checks for Translation Services
You should make sure your newly translated blog undergoes some form of quality check. Translation services may provide this step, with a second linguist checking over the completed product, so be sure to check this when considering which translation agency to appoint.
You might also want someone internally to look over the new blog content if you have someone who natively speaks the language you are translating into. Alternatively, you can source beta testers to make sure the website navigates and reads well.
Making a Website Easier for Translation Services
While you’re writing your blog content, you may want to keep a few tips in mind that make the blog easier to translate further down the road. These can reduce headaches for translation professionals, move the blog through the translation process faster, and reduce time in testing.
While you shouldn’t sacrifice the overall quality of your blog as you write, some points to keep in mind for a multilingual blog include:
Keep sentences short and avoid too much obscure vocabulary that could be hard to translate.
Since your blog is for multiple markets, avoid references that only local people would understand, like mentioning local athletes or political figures.
Watch out for cultural idioms, like “a dime a dozen” or “pulling someone’s leg,” which can be tricky to translate directly.
Following simple rules like these should help with the overall translation process and ensure that your blog resonates beautifully with its target audience(s).
Don’t ever let anyone tell you that generating web traffic is easy. Whether you’re new to content marketing or are an old hand, we’re going to come right out and say what you already know instinctively: building a blog that gets consistent organic traffic is incredibly hard.
It doesn’t matter what your blog’s niche is. It could be food, movies or sports. No matter what topic you write about, you’re jumping into a field that has no shortage of existing blogs.
It’s particularly dispiriting to see your visitor counter stuck at zero when you’re trying to get a new blog off the ground. You post article after article, and nothing happens.
This article is going to help you get on the right track. The specifics of Google’s ranking algorithm are a mystery to everyone, and the best article about a given topic isn’t always the one that ranks first on Google’s search results. If you’ve added a significant amount of content to your blog, though – and you’re still not seeing any traffic at all – there’s a good chance that you need to change some of the things you’re doing.
These are the four reasons why your blog generates no traffic.
You’re Not Choosing the Right Topics
Very often, the primary motivation behind starting a blog is the hope that the blog will one day earn money. Maybe you’ve launched a blog as a means of bringing traffic to your business’s website. Perhaps you’ve started a blog because you hope to earn revenue through affiliate marketing or selling advertising space. Either way, though, it’s vital for you to understand that your commercial blog posts aren’t likely to generate traffic right off the bat because you don’t have the domain authority to support that content yet.
Need an example? Let’s suppose that you run a vape blog, and you’re going to monetize the blog with affiliate links. One of the best ways to get affiliate clicks is with “Best of” product roundups, so you launch your blog by writing articles about the best e-liquids, the best vape tanks and the best mods.
The problem with that strategy is the fact that, since those are highly commercial topics, virtually every other vape blog in the world has articles covering those exact same topics – and those sites are all older and more respected than yours.
The trick when launching a new blog is to cultivate authority and trust by covering non-commercial topics as much as possible at first. Answer questions and solve problems. You might also consider reporting on current events within your industry while providing your own unique insight as an expert. If you choose topics that other blogs in your industry aren’t covering, your articles will be far more likely to rank well on Google and generate traffic.
Your Articles Aren’t Long Enough
Research has shown that most of the articles appearing on Google’s first page for any search contain more than 2,000 words of text. If a typical article on your blog is significantly shorter than that, there’s a good chance that your content simply doesn’t provide enough value to generate organic traffic.
It’s important to remember here that correlation isn’t causation. The fact that a typical first-page search result on Google is lengthy doesn’t mean that 2,000 words is some kind of magic number that you have to reach if you want your content to rank well. Rather, this research merely suggests that most topics worth covering are going to require around 2,000 words if you want to cover them fully.
Obviously, not every blog post topic needs 2,000 words of text – but if you’re about to click the “Publish” button on an article containing fewer than 500 words, it’s unlikely that you’re doing the topic justice. Have you really covered the topic from every possible angle? Have you provided as much relevant information as you can?
Your Content Isn’t Truly Original
If you want your blog to get attention, your content needs to be truly original – and in this case, originality doesn’t only refer to the fact that you can’t directly plagiarize the words of others. If you’re searching for a topic on Google and writing an article that just regurgitates what other websites say about that topic, you’re not providing anything new at all.
Google’s ranking and indexing algorithms have evolved greatly over the years. Today, Google doesn’t just scan the words of content; Google’s algorithms also understand the meaning of those words. The algorithm can tell if you’re basically using different words to say the same things that have already been said dozens of times in other places. Research is an important part of writing great content, but you should always infuse your articles with your own unique insights and experience.
You’re Not Prioritizing the User Experience
Google’s algorithm doesn’t just scan the body text of your articles; it analyzes your blog’s full source code. From that, Google can tell a lot about the type of user experience you’re providing. Think about what you like to see as a consumer of online content; you like articles that load quickly and are easy to read. Your users like those same things. Google knows that, and its algorithm uses the user experience as a major ranking factor.
These are just a few things that can help your posts earn higher rankings on Google.
Your site needs to load quickly. If possible, the user should have content on their screen in two seconds or less.
Your articles need to be free of errors in spelling and grammar. Readers notice linguistic issues, and so does Google.
Your articles should be easy to read. Unless you’re writing about a complex topic with an intended audience of college-level readers, you should keep your words simple and minimize your usage of overly long sentences.
Your content should be organized. Use H2, H3 and H4 tags to organize your articles into logical outlines.
You should maintain the reader’s attention. Use images and bullet lists liberally to make your content lively and to make important information easy to scan and absorb.