Thoughts on abundance and scarcity systems

Posted Posted in Women - Financial Success

Industrialism is based on scarcity. So is traditional college admissions. In fact, much of the world as we know it is based on hierarchies, limited shelf space, and resources that are difficult to share.

This leads to a common mindset: if it’s yours, it’s not mine. Sharing is something we teach to little kids, but in real life, we’re much busier keeping track of who’s up and who’s down in an endless status game.

But some systems are based on abundance. A language, for example, is more valuable when more people know it. The network effect helps us understand that for connection-based systems, more is actually better, not worse. Interoperability is a benefit. Cultural connection is an asset.

Wikipedia is more valuable than a traditional encyclopedia. That’s because there are unlimited pages and room for ever more editors. The system works better when more people use it.

The cultural turning point of our moment in time, the one that’s just beginning to be realized, is that education is an abundant system, not a scarce one.

Space on the Harvard campus is highly valued and also scarce.

But if we can break education out of the campus/scarcity mindset and instead focus on learning, learning at scale, learning that happens despite status not because of it–then we can begin to shift many of the other power structures in our society.

The more people who know something, the more it can be worth, because knowledge permits interoperability and forward motion. Knowledge creates more productivity, more connection and then, more knowledge.

It’s not enough, but it’s a start.

       

Trapped by the incoming business

Posted Posted in Women - Financial Success

The incoming is coming to you because a while ago, you did something brave and generous and risky.

Incoming is great. It’s a reward for your impact. It’s a chance to serve and to make a difference. And it enables you to go to work every day.

If you spend all your time dealing with the incoming, though, you’ll have no time and no energy to create the next thing.

Every successful organization that has ultimately faded away via irrelevance has failed for this very reason.

       

Digital Marketing News: Content, Facebook’s New Look, Importance of Personalization

Posted Posted in Women - Financial Success

What’s Most Annoying About Brand Content? Consumers Weigh In

Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too much personalization are both annoying pain points for consumers. Adobe

Video Is the Fastest Growing Type of Content on LinkedIn and Starts the Most Conversations

LinkedIn* posted a new infographic this week sharing the most surprising statistics about the platform. For example, the number of messages sent on the platform has increased 35% year over year. Plus, millions of LinkedIn members have already created video on the platform, making it the fastest growing type of content on the site. Their statistics also show that video starts the most conversations, making it a great engagement tool. LinkedIn

Nearly 75% of U.S. Internet Users Say the Cambridge Analytica Scandal Raised Privacy Concerns

Text messaging marketing company, SlickText, conducted a survey to evaluate how consumers view their privacy online after the Cambridge Analytica scandal. They found that almost three quarters of consumers were more concerned about how their information was used online after the scandal. In addition, only 32% of respondents said they’re willing to trade their personal information for greater convenience. SlickText

Facebook Is Rolling Out a Redesigned Interface

At Facebook’s F8 developer conference, CEO Mark Zuckerburg announced a design overhaul for all of their applications, including saying goodbye to their traditional blue color. The new look also rearranges the home page to focus on stories and groups—something digital marketers will want to adapt to. Facebook

Artificial Intelligence Is Being Used for Personalization at Scale

A new study from Arm Treasure Data* and Forbes Insights revealed that 25% of companies are using artificial intelligence (AI) to achieve personalization at scale—and they see AI as a critical component to their personalization efforts. The study also found that 40% of respondents are seeing an increase in sales and profits thanks to personalization. Forbes Insights and Arm Treasure Data

Engaging with Followers Is the Biggest Challenge for B2B Brands on Instagram

Social Media Today hosted a Q&A session over Twitter to discover top challenges and tips for B2B brands on Instagram. Respondents highlighted engagement as a top challenge and goal on the platform. Respondents also advised other B2B digital marketers to stay true to their brand and company culture as a top Instagram tip. Social Media Today

Creative Commons Launches New Search Engine

Finding relevant, copyright-free images for your digital marketing needs just got a whole lot easier. Creative Commons just launched CC Search, a new search engine for over 300 million Creative Commons images and 19 different collections. PetaPixel

More Than Half of Organizations Could Redirect Investments Towards Customer Experience Innovations

For more signs that experience is how brands compete today and in the future, a new article from CMO.com predicts over half of all organizations will reallocate budget for experience innovations and management. To navigate this new business landscape, CMO.com recommends a single, real-time customer profile and technology that makes it possible. CMO.com

The Benefit of Experiential Marketing

Almost 75% of people who take part in a brand’s experiential marketing are more likely to purchase something from that brand. Compared to other marketing types like video, content, and audio, experiential marketing lead to greater satisfaction, engagement, and entertainment levels among participants. ClickZ

ON THE LIGHTER SIDE:

Tom Fishburne Comic

Every digital marketer’s favorite cartoonist, Tom Fishburne, highlights the pitfalls of creative review. Marketoonist

Bringing down the bots—bot fraud losses will be down 11% this year compared to 2017. MediaPost

How seriously should digital marketers take artificial intelligence? Hint: the answer is serious. The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Solving the Experience Economy Equation — SAP (client)
  • Lee Odden — What’s Trending: No Endgame in Sight for Video Marketing — LinkedIn (client)
  • Lee Odden — How to Create Winning Co-Marketing Partnerships — Heidi Cohen
  • Debbie Friez — Connecting Ideas and People With Dell Influencers — Katana Logic

THAT’S ALL, FOLKS

From Facebook’s design overhaul to the creativity-draining review process, there were a lot of newsworthy topics to cover in digital marketing this week.

Thanks for joining us and we hope you’ll come back again next week for more of the most relevant digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for daily news stories and updates. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

*Disclosure: Arm Treasure Data, LinkedIn, and Adobe are TopRank Marketing clients

The post Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More appeared first on Online Marketing Blog – TopRank®.

Create Content Connections.

Posted Posted in Women - Financial Success

When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is — in my opinion — the definitive work covering its stated subject.

On Writing Well is an essential read for anyone who wants to elevate their prose. Zinsser’s primary focal area is word economy. “Look for the clutter in your writing and prune it ruthlessly,” he implores. “Be grateful for everything you can throw away. Reexamine each sentence you put on paper. Is every word doing new work?”

That last question is especially pertinent to B2B marketing writers. The reader should always be our top concern when penning copy, but in this case, the stakes are even higher. Attention is at a premium with business professionals, so wasted words are especially costly. Content bloat leads to audience abandonment.

via GIPHY

In the spirit of Mr. Zinsser, we’re offering up tips on trimming down your writing to make it more punchy and concise. And to do so, we’ll curate advice from top wordsmiths in the marketing game, with a key emphasis on overcoming the most prevalent pitfalls for today’s content creators.

3 Keys to Concise and Compelling B2B Marketing Copy

Rigid formats, giant blocks of text, and unnecessary filler words are banes of succinct writing. Here are some pointers from the experts on conquering them.

#1 – Nix Stringent Word Counts

So many writers are at the mercy of word counts, and it’s a tragedy. We’re told we need to produce at least 1,500 words, so we inject a bunch of unnecessary filler to get there. Does this serve our audience in any way? Hell no.

The conundrum is that numerous studies show higher word counts correlating with higher SERP placements. However, this is misguided thinking. Long-form content is fantastic and it’s certainly part of our mix here at TopRank Marketing, but it needs to be valuable. Don’t take my word for it; here’s what Rand Fishkin — co-founder of Moz, and one of the planet’s top authorities on SEO — has to say:

“700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you.”

[bctt tweet=”700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. @randfish” username=”toprank”]

According to SEMrush’s hierarchy of ranking factors, content length falls below time on site, pages per session, bounce rate, and backlinks in SEO importance.

In other words, if excessive wordiness is turning readers away, the number doesn’t really matter all that much. Delivering a quality experience is vastly more valuable.

To see what high-performing short-form content looks like in action, check out these examples from IFL Science, courtesy of BuzzSumo.

#2 – Use Every Bit of Space Intentionally

It might not be a writer’s first instinct, but visualization is a helpful practice. Take a step back and look at your content — how it really appears on the page. Are you making the best use of your digital real estate?

Ann Handley suggests we take a page from the lead character in Charlotte’s Web, who she says might be the best content marketer in the world:

“Think of how Charlotte was able to save a life with just [a few] words,” Handley said during a session at Content Marketing World a couple years back, as relayed by our own Caitlin Burgess. “How can we use our words more intentionally? How can we make a difference?”

[bctt tweet=”How can we use our words more intentionally? How can we make a difference? @annhandley @MarketingProfs” username=”toprank”]

Think of each page on the worldwide web as a finite spider web. You only have so much space, and so much thread, to get your points across. Make it count. You might not be saving the life of a radiant pig, but you will be more likely to delight and connect with your audience.

#3 – Banish Buzzword Banality

To celebrate the NCAA Tournament earlier this year, our friends and clients at LinkedIn Marketing Solutions* put together a lighthearted marketing madness bracket, calling out the most overused jargon in the profession. If you find yourself leaning too heavily on any terms listed there, you might want to rethink.

LinkedIn Marketing Buzzwords

It’s not just marketing buzzwords that drag down our copy, though. Content Marketing Institute (CMI)* recently published a rundown of 25 words and phrases to avoid.

“Stuffing your sentences and paragraphs with filler and fluff — words and phrases that add zero meaning to what you’re trying to say — is the opposite of clear writing,” author Julia McCoy writes.

Many of the items she includes are extremely common, and the types you’re likely to summon out of sheer habit and routine. For instance:

  • In order to
  • Really
  • That
  • Then
  • Just

They seem harmless on the surface, barely taking up space. But this is exactly what makes them so insidious. Most often, you can make the exact same point while deleting these words, and you’ll provide a much more crisp and efficient experience for the person on the other end.

Here’s an example: In order to write great copy, you’ll really want to avoid using words that you don’t need. If your goal is to be efficient, then it’s just the best choice.

We can pare that down to: To write great copy, you’ll want to avoid using words you don’t need. If your goal is to be efficient, it’s the best choice.

Six words removed, zero substance lost. Over the long haul, you’ll save readers a lot of time — and keep them more engaged — by adhering to this mindset.

Writing Well (Usually) Means Writing Less

To be clear, long-form writing isn’t always unnecessarily drawn out. In many cases, exploring the full breadth of a subject requires it.

Recently I wrote about the example of Backlinko’s Brian Dean, who puts together massive power pages spanning thousands of words. These posts rank and perform so well not because of their word counts, but because of what those words accomplish: they comprehensively break down important topics and provide credibility-building best-answer content for his audience. If you scan through one of these pages, you’ll find the copy is actually quite sparse in its arrangement, divvied into small chunks and broken up by plenty of visuals.

The Final Word

  1. Forget word counts — maximum or minimum. Write as much as it takes to deliver a satisfying best answer, and no more.
  2. Be mindful of space on the page. Keeping in mind that a majority of users don’t make it very far into online articles, consider leading with your most critical points, or even offering a brief summary atop each new piece of content.
  3. And before you hit publish, challenge yourself to delete every single word throughout that isn’t tied to a specific, tangible purpose. You might even consider printing out the jargon lists from LinkedIn and CMI as references for your cleaning.

The three guiding principles above might sound simple, but they don’t come naturally to even the most seasoned writers. And overthinking word economy during the drafting process can badly hamper creativity and productivity. Focus first on getting your thoughts on the page, clearly and coherently. Later, you can go back and — as Zinsser puts it — prune ruthlessly.

“Writing is hard work,” says Zinsser. “A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it’s because it is hard.”

Indeed it is. But in the immortal words of Jeff Bezos, “You earn reputation by trying to do hard things well.” You also earn trust, authority, and — ultimately — business. So, grab your shears and let’s get to work.

Pruning and optimizing your content can happen post-launch, too. Check out our piece on why refreshing existing content is great for your audience and results.

* Disclosure: LinkedIn and CMI are TopRank Marketing clients.

The post Less Is More: Time to Cut Content Bloat & Create Content Connections appeared first on Online Marketing Blog – TopRank®.

Embrace your incompetence. Staff with Experts.

Posted Posted in Women - Financial Success

You can’t be great at everything. None of us are.

The question is: What will you do about it? What will you do about the areas where you don’t have the commitment, time or skill to be exceptional?

One approach is to never talk about it. It’s off limits. Do the work poorly, but pretend you don’t.

Another approach is to talk about it with zeal. Work to find resources you can use to avoid the things you do poorly. Find a cohort that will challenge you to get better. Find new and better ways to improve…

It’s hard to imagine that avoidance of the issue is going to make things better.

       

Cheat Brain with Coin Trick

Posted Posted in Women - Financial Success

If your habit is to clear your throat, apologize a few times, minimize the quality of the work you’re about to share and in general, apologize for the assertions you’re about to make…

you probably realize that this is not an effective way to give a talk, lead a class or have a strategic discussion.

Consider carrying a coin in your pocket, one that’s large, or in a foreign currency.

Every time you feel like you need to minimize your contribution, simply stop and turn the coin over. You can count that as your obligation fulfilled.

And then you can get back to work.

[This isn’t simply an analogy. It actually works.]

 

PS There’s a new episode of my podcast Akimbo out this week, and it’s one of my favorites. You can listen to each of them, any time, along with browsing the occasionally interesting show notes. Or you can subscribe…

       

When your project isn’t making money

Posted Posted in How to Make Money Online, Marketing Education, Women - Financial Success

It might be that you’re losing money on every sale

(Which means that each and every item you sell, every service you perform, costs you money. Bigger won’t make you better…)

  • Because you’re not charging enough.

(Low price is the last refuge of leadership that doesn’t have the guts to make a great product and tell a true story to the right people)

  • Because you’re selling to the wrong people…Choose your customers, choose your future.

(Some customers want to pay more than others, and some customers want to get more—of something—than others)

  • Because it costs you too much to make what you sell.

(Your factory processes may be unsophisticated)

Are you aware of work in process, cash flow and cycle times? Are you doing custom work in a batch business, or vice versa?

  • Your supply chain may be undeveloped.

What are you outsourcing? Is the time and money you spend on every step rewarded by the customer you serve?

  • Your people might not be motivated or trained to be efficient.

(Because people do what they want, and they respond to training and respect and opportunity)

  • Your debt service might be too high

(And that’s a hard one to fix)

  • Your competition might do the work in a totally different way, one that you can’t compete with unless you change significantly.

(Systems thinking matters)

It might be that your costs of acquiring a new customer are more than that customer is worth

(Because your marketing message is incorrect)

Because there’s a mismatch between your story and the worldview of those you seek to serve.

Because the people you seek to serve don’t think they need you.

Because it costs too much to tell these people you exist.

Because the people you seek to serve don’t trust you.

Because you’re lying when you make promises.

Because you’re overspending or underspending on marketing.

(often, it’s the underspenders that are in real trouble)

Because you’re focusing on the wrong channels to tell your story.

(just because social media is fun to talk about doesn’t mean it works)

Because you don’t have a connection ratchet, a business that leads to a network effect, where success begets more success because the more people use you, the more they want their friends and colleagues to use you as well.

Because your product isn’t sufficiently developed.

Because the people you seek to serve don’t talk about you, thus, you’re not remarkable.

Or the people you seek to serve don’t like to talk about anyone, and your efforts to be remarkable are wasted.

Because your product doesn’t earn traction with your customers, they wouldn’t miss you if you were gone–the substitutes are easy.

Because even though you’re trying hard, you’re being selfish, focusing on your needs instead of having empathy for those you seek to serve.

It might be that your scale is wrong

You may have created an organization that’s profitable at a much bigger (or smaller size) but the mismatch between your overhead (all that rent, all those people, all of those services you pay for) and your total sales is way off.

It’s smarter than ever to be very small–but occasionally, there are significant rewards for being the efficient giant.

It’s rare that being in the middle is the Goldilocks happy medium you were hoping for.

That’s it, that might be all of it.


Either your marginal costs are too high compared to your price, or the fixed price of marketing is too high, or your overhead is too high (meaning your sales are too low for the size of your organization).

Within those three areas, there are many sub-riffs:

It might be that you’re too early to the market.

There are early adopters, certainly, but maybe not enough, or not willing to pay your price…

Being too early also means that your costs are higher and your forward motion is slower.

And it might be that you’re too late.

Which means that the people who were interested, interesting and willing to pay extra already have their needs met, and all you’re left with is bottom-fishing, bargain-hunting late adopters.

It might be that you’re slow moving when those you seek to serve want speedWhat you make isn’t usually as important as how it makes your customers feel.

You might not be focused enough on a specific segment of the marketplace, a place where you can cross the chasm and reach the customers who are waiting for a tested and proven option.

It’s possible you say ‘yes’ when you should frequently be saying ‘no’.

You may have a staffing problem, with senior people doing their job instead of working on the mission of solving interesting problems and scaling up their tactics.

It’s likely that you’re being reactive, doing what the market tells you instead of bending the market in the direction you want it to go

(But, it’s almost as likely that you’re spending too much time and energy bending the market in a way it’s not eager to bend, and if you spent more time fitting into the slot that’s being offered, you could generate the traction you’re looking for.)

A lot of this is called “marketing” but too often, when faced with problems like these, we end up spending time shouting, hyping and cutting promotional corners instead of doing the hard work of understanding what we make, how we make it and who we make it for.

I know this is a long list. But the good news is that once you find what’s broken, you can fix it.

       

The Impact of Twitter’s Proposed Shakeup on Marketers and Influencers

Posted Posted in Marketing Education, Women - Financial Success

The Potential Impact of Twitter's Proposed Changes

The Potential Impact of Twitter's Proposed Changes

Twitter needs to change. This truth is acknowledged by everyone affiliated with the social media network, including its co-founder and CEO.

Jack Dorsey sat with Chris Anderson and Whitney Pennington Rodgers of TED last month for a roundtable discussion about the state of his company, and the path ahead. Specifically, their chat centered on Twitter’s conversation health, and how to improve it.

During the talk, Dorsey laid out some interesting ideas. Today we’ll touch on several of them — including one proposed shift that could fundamentally alter the platform’s very fabric — with an eye on the potential impact for B2B marketers and influencers.

The Continuing Mission to Combat Twitter Abuse

This issue isn’t new. I wrote last year on this blog about Twitter’s efforts to tame the trolls and restore civility to its discourse. At the time, the network had recently enacted a massive purge of fake and suspicious accounts, and was also launching a pair of academic projects regarding diversity of viewpoints.

But eight months later, the underlying problems haven’t much improved. In the most striking moment of TED’s roundtable, Anderson confronts Dorsey directly about the widespread perception of an “all talk, no action” approach from Twitter. To signal the urgency, Anderson draws up a Titanic metaphor (a man after my own heart), with Twitter’s CEO as the captain. In this scenario, Dorsey listens reflectively as shiphands express their concerns about the iceberg ahead.

“And you go to the bridge, and we’re waiting, and we look, and then you’re showing this extraordinary calm, but we’re all standing outside, saying, ‘Jack, turn the [F-ing] wheel!’”

Are Dorsey and Twitter finally ready to take control and change course? One idea he offered, in particular, suggests that a major transformation could be on the horizon.

Shifting Tides: From Following Accounts to Following Topics

Some of the possible changes hinted by Dorsey are relatively minor and uncontroversial. He wants users to be able to hide their replies. He wants to deemphasize follower counts and ‘likes’ on tweets. His team plans to analyze conversation health across four parameters (shared attention, shared reality, receptivity, variety of perspective), and… well, I find myself in agreement with Bill Murphy Jr.: “I don’t understand exactly what Twitter hopes to do with this analysis.”

But the bombshell of the interview came with Dorsey’s allusion to an entirely new structural underpinning for Twitter. Here’s the full answer he gave when asked about how he feels he can meaningfully shift behavior on the platform:

Well, one of the things — we started the service with this concept of following an account, as an example, and I don’t believe that’s why people actually come to Twitter. I believe Twitter is best as an interest-based network. People come with a particular interest. They have to do a ton of work to find and follow the related accounts around those interests. What we could do instead is allow you to follow an interest, follow a hashtag, follow a trend, follow a community, which gives us the opportunity to show all of the accounts, all the topics, all the moments, all the hashtags that are associated with that particular topic and interest, which really opens up the perspective that you see. But that is a huge fundamental shift to bias the entire network away from just an account bias towards a topics and interest bias.

As with his conversation health analysis piece, it’s not entirely clear to me what Dorsey is advancing here. Is the idea that we will no longer be able to choose who we follow, and our feeds will instead be based entirely on topical areas of interest? (For me personally, this would be annoying, because there are certain people within my areas of interest that I actively choose to follow, and some I actively choose not to. I don’t think I’m alone.)

Or maybe it’s more about how Twitter’s algorithm serves us content outside of the people we follow. Right now, this does seem to be mostly account-driven. For example, you’ll see a tweet on your timeline from someone you’re unfamiliar with, and a message above will explain it was selected due to other users (i.e., “@NickNelsonMN and @CaitlinMBurgess follow this person”). Shifting this to more of a topical basis wouldn’t deter the ability to customize one’s own feed, and could actually be quite beneficial if done right.

In either case, the marketing implications are worth considering.

What Could All This Mean for Marketers?

Without having an exact idea of what Twitter is planning (or whether it will actually implement anything at all, given its history), we can’t draw any definitive conclusions. But given our continual tracking of the ever-changing social media marketing universe, as well as emerging influencer marketing trends, a few thoughts do initially cross through my mind, and mostly they are positive.

Removal of Rancor and Vitriol Are Good for Business

One area where Twitter has shown demonstrable progress is in scalably reducing abuse. Dorsey notes that “about 38% of abusive tweets are now proactively identified by machine learning algorithms so that people don’t actually have to report them,” adding that this is up from zero percent a year ago. It’s part of an effort to “take the burden off the victim.”

Setting aside the snark, let’s acknowledge that this is an important step in the right direction. Twitter’s reputation as a cesspool of negativity and hatred can make it an uninviting destination for any brand. Legitimate progress on this front is undoubtedly a plus.

Topic-based Visibility Could Be Great News for Influencers & Marketers

Large or small following, more established and rising influencers are often dedicated to growing their profiles within areas of specialization. If indeed Twitter moves to start serving people more topical content, it could be a great way for these individuals to get in front of users who are interested in the subjects they cover but may not yet be familiar with them, or immersed in their extended networks.

This would also make leveraging Twitter as part of influencer marketing efforts more appealing to B2B brands. Imagine if tapping an authoritative voice in, say, fintech not only gave you credible access to their direct following, but also to a much larger audience of users engaged with that topic?

Topical relevance is of the utmost importance, ranking as a top B2B influencer marketing focus. Brands need to be speaking the language of their customers and reaching them in the right context. This development might present an opportunity to better align marketing messaging, expertise, and audience on Twitter.

Impacts for Those Who’ve Built Large Audiences Are Ambiguous

If Twitter were to follow the more extreme version of Dorsey’s vision — pushing aside the traditional format of following accounts in favor of following topics — what would that mean for the people who’ve worked hard to build their own personal brands on the platform? Or, for that matter, the companies that have accrued thousands of quality followers through relevant, quality content?

I don’t think that’s necessarily what Dorsey was getting at. He might just be positioning this as a new method of discovery, rather than consumption. But again, he wasn’t especially clear and that leaves plenty of room for uncertainty.

What’s Ahead for Twitter and Marketers?

As always, we’ll have to wait and see whether Dorsey and Twitter back up their ambitious visions of upheaval, and to what extent. It bears noting that the platform has a history of launching capabilities and features that aren’t aligned with what users want (the new desktop layout being the most recent example). They’ll need to tread carefully with something so essential as how our feeds are curated.

But with the company taking some undeniable steps toward curbing abuse and improving user experiences, while showing strong business performance and impressing advertisers in the process, Twitter seems to be sailing in the right direction. Fewer trolls and more substantive, expert content organized around topics would make the platform a stronger piece in any B2B digital marketing strategy.

Stay tuned to the TopRank Marketing Blog for more coverage of Twitter and the social media marketing space at large. In the meantime, I invite you to check out some of these past entries on the topic:

The post The Impact of Twitter’s Proposed Shakeup on Marketers and Influencers appeared first on Online Marketing Blog – TopRank®.

BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond

Posted Posted in Marketing Education, Women - Financial Success

Social Media Marketing Blogs

Social Media Marketing Blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what’s real vs. the hype in marketing is increasingly difficult.

Top help marketers find great sources of marketing advice, we’ve curated the BIGLIST of marketing blogs and more recently a marketing blogs from martech companies. Adding to that curation effort and our own solid social media marketing advice is today’s list of social media marketing blogs.

This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.

1. Adweek Social Pro Daily @adweek
Platform news, industry trends and plenty of brand examples.
Our favorite post: Social Networks Finally Bypassed Print Newspapers as a Primary Source of News

2. Andrea Vahl Blog @AndreaVahl
Everything you wanted to know about Facebook advertising plus a glimpse of “Grandma Mary”.
Our favorite post: Facebook Video Ads – What’s Working Now

3. Awario Blog @AwarioApp
Social media monitoring, selling, research and influencer marketing advice.
Our favorite post: 10 of the best social media marketing tools for 2019

4. Brian Solis @briansolis
One of the true pioneering thought leaders on social media that continues to offer strategic insights – including how to temper social media use for a more creative, productive and happy life ala Lifescale.
Our favorite post: The Past, Present And Future Of Social Media – How We Fell To The Dark Side And Why The Force Is With Us

5. Brand24 Blog @brand24
Social listening, marketing and industry news plus best practices on everything from hashtags to social influencers.
Our favorite post: A Complete Guide to Social Media Analysis

6. CinchShare Blog @CinchShare
Social Media Marketing tips for small business including Instagram, Facebook, Pinterest and blogging advice.
Our favorite post: Grow your team on Facebook by doing these 3 things

7. Digimind Blog @digimindci
Social insight driven marketing advice, competitive social intelligence tips and soup to nuts social media campaign direction for agencies.
Our favorite post: Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

8. DreamGrow Blog @dreamgrow
Social Media Marketing advice plus curated lists of resources.
Our favorite post: How To Integrate Social Media With eCommerce in 2019

9. Facebook Business Blog @facebook
Official blog from Facebook on advertising news, best practices and thought leadership.
Our favorite post: Turn Interested Shoppers Into Buyers with a Guided Shopping Experience in Messenger

10. Falcon Insights Hub @falconio
Social Media Marketing strategy, tactics and ROI measurement plus platform specific best practices.
Our favorite post: 5 Social Media Trends to Watch in 2019

11. Gary Vaynerchuk Blog @garyvee
The content machine that is Garyvee covers social media marketing thought leadership, trends, news and practical advice for specific social networks.
Our favorite post: 5 LinkedIn Marketing Strategies for 2019

12. Gleam Blog @gleamapp
A lot of how to social media marketing content, tips on using Gleam apps and advice on social contests, giveaways, coupons and product hunts.
Our favorite post: Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

13. Grow @markwschaefer
Mark Schaefer’s blog on the intersection of marketing, technology and humanity featuring provocative insights on industry trends, featured examples of social media and marketing in action and practical advice.
Our favorite post: What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

14. Hopper HQ Blog @hopper_hq
All things Instagram marketing ranging from trends to tips and a bit of advice on working with social influencers too.
Our favorite post: How to Measure B2B Social Media Marketing Success

15. Hot in Social Media @hotinsm
Social platform news and tips covering the gamut of social media marketing topics plus curated advice from industry experts.
Our favorite post: How to Use TikTok Like a PRO: Actionable Tips for Marketers

16. Iconosquare Blog @iconosquare
Focused information on marketing with Facebook and Instagram.
Our favorite post: Instagram Marketing Strategy: Your A-Z Guide

17. Instagram Business Blog @instagram
Official blog from Instagram sharing platform updates, features advertising advice.
Our favorite post: Creative Secrets of Instagram Stories

18. Jeff Bullas Blog @jeffbullas
Social Media Marketing best practices from Jeff and guest contributors.
Our favorite post: 9 Insider Tips For Increasing Your LinkedIn Leads

19. Jon Loomer Blog @jonloomer
This blog is Facebook marketing central – everything you ever wanted to know.
Our favorite post: How to Edit a Facebook Ad and Retain Social Proof

20. Karen’s PR & Social Media Blog @kfreberg
Dr. Karen Freberg’s take on social media marketing, PR and crisis communications.
Our favorite post: Super Bowl 2019: Trends & Takeaways from a Social Media Professor

21. Katie Lance Blog @katielance
Great example of a personal brand showcasing social media marketing advice with a slant towards the real estate audience.
Our favorite post: How to Attract Your Dream Client Through Social Media and Storytelling

22. Keyhole Blog @keyholeco
Recent attention to a variety of social media marketing tools as well as practical advice for Twitter, Facebook, Instagram and hashtag marketing.
Our favorite post: Hashtags: A Beginner’s Guide and How to Use them Effectively – Keyhole

23. Later Blog @latermedia
Instagram Marketing strategy, tips, tools, resources and guides.
Our favorite post: Real or Fake: 5 Instagram Algorithm Rumors Explained

24. LinkedIn Marketing Solutions Blog @linkedinmktg
Official blog from Linkedin offering marketing thought leadership, industry trends, news and practical advice on how to make the most of marketing and advertising on LinkedIn. (client)
Our favorite post: 10 Content Ideas for your LinkedIn Page

25. Louise Myers Visual Social Media Blog @Louise_Myers
Practice visual social media marketing tips for Facebook, Instagram, and Pinterest plus advice on blogging.
Our favorite post: How to Boost Your Social Media Strategy for 2019

26. Madalyn Sklar Blog @MadalynSklar
Literally everything you would ever want to know about building and engaging a community on Twitter with plenty of attention towards tools.
Our favorite post: How to Grow Your Twitter Community: 7 Essential Tips

27. Meltwater Blog: Social Media @MeltwaterSocial
Social Media thought leadership, practical advice and featured brand social media examples.
Our favorite post: Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

28. NetBase Blog @NetBase
Advice on social media listening, analytics and practical advice plus applications for social intelligence.
Our favorite post: Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

29. Planoly Blog @planoly
Stay on top of Instagram and IG Marketing with practical tips and examples.
Our favorite post: How to Stay Motivated with Your Blog and Instagram

30. Problogger @problogger
Dedicated to the art and science of blogging and no one tells that story better than Darren Rowse.
Our favorite post: How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

31. Quintly @quintly
Social Media Marketing research and analysis, best practices, trends and news about the platform.
Our favorite post: Instagram Study: We analyzed 9 million posts and here’s what we’ve learned

32. Snapchat for Business @snapchat
Official blog from Snapchat featuring the latest launches, announcements, and insights.
Our favorite post: CPG on Snapchat: Why Gen Z and millennials make all the difference

33. Socialnomics @equalman
Erik Qualman’s long running thought leadership blog on social media and marketing.
Our favorite post: 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI

34. Social Insider Blog @socialinsiderio
A cornucopia of how to articles on social media marketing plus a fun series of interviews with industry experts called Socialinsider Insta’rviews.
Our favorite post: The Most Impactful Social Media Trend That Businesses Should Integrate It In 2019

35. Social Media Examiner @SMExaminer
Probably the most popular blog about social media marketing from Mike Stelzner and team that also run the Social Media Marketing World conference.
Our favorite post: 10 Metrics to Track When Analyzing Your Social Media Marketing

36. Social Media Explorer @smxplorer
An original social media marketing blog covering the gamut of social media topics including tips, tools, news, and case studies.
Our favorite post: Up And Coming Social Media Trends Driven By Millennials And Generation Z

37. Social Media Lab @agorapulse
A special project from the folks at Agorapulse highlighting their investment of over $15k per month to help “Crack the Code” of social media and then report those results to readers.
Our favorite post: LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

38. Social Media Today @socialmedia2day
A community blog offering a comprehensive view of social media marketing including updates to social platforms, trends, strategy and tactics.
Our favorite post: Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement

39. Social Media Week News & Insights @socialmediaweek
Regular updates on the famous Social Media Week events in New York and Los Angeles plus coverage of social media technologies and marketing tactics.
Our favorite post: Boost Your Instagram Stories Game for 2019 With These 10 Practices

40. Social Report Blog @thesocialreport
A collection of practical posts about marketing on all of the major social networks plus trends and examples.
Our favorite post: 10 Top Social Media Scheduling Tools to Save Time in 2019

41. Social Sorted @SociallySorted
Donna Mortiz offers awesome monthly list posts of social media marketing ideas and in between shares visual and video marketing advice for social media channels.
Our favorite post: 60+ April Social Media Ideas – Videos, GIFs and more!

42. Spiderworking @Spiderworking
Amanda Webb covers social platform updates, examples and practical advice about small business social and content marketing.
Our favorite post: Relationship Marketing With Jessika Phillips, Pots Of Gold And LinkedIn Networking

43. Sue B Zimmerman @SueBZimmerman
The guru of Instagram marketing.
Our favorite post: How To Grow Instagram Followers in 2019

44. The Social Media Hat @SocialMediaHats
Mike Allton’s blog with practical advice about blogging, social media, SEO and email marketing.
Our favorite post: How to Create 26 Pieces Of Content From A Facebook Live

45. Talkwalker Blog @Talkwalker
Social Media Marketing and analytics blog with an emphasis on social monitoring and data applications.
Our favorite post: Social media trends that will impact 2019

46. Twitter Marketing Blog @Twitter
Official blog from Twitter about product news, marketing and advertising best practices and research.
Our favorite post: 10 ways marketing changed with Twitter

47. Unmetric Blog @unmetric
Social Media Marketing strategy, industry trends, and how to articles focused on brands.
Our favorite post: Brands vie for the throne in the game of social media marketing

One trend I’ve noticed is that many individuals that have really made a name for themselves as trusted voices in the social media space during the formative years of the industry simply are not blogging as much or have diversified into other areas of marketing. At the same time, a steady drumbeat of social media marketing advice can be found amongst a smaller number of highly focused industry blogs and companies serving the social media marketing industry.

Speaking of the social media marketing industry, you may have noticed some well known social media marketing technology brands are not on the above list. That’s because we’ve already included them in the martech list, but they certainly belong in this collection, so here they are:

If you’re more interested in following specific people in the world of social media marketing, then be sure to check out this list of social media marketing influencers for 2019.

Which social media marketing blogs would you add?

 

The post BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond appeared first on Online Marketing Blog – TopRank®.