24 Essential Influencer Marketing Statistics

Business people throwing papers in the air image.

How important is influencer marketing to businesses in 2020?

Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program.

Even if you’ve already developed an influencer marketing strategy, the wealth of new information coming out about its power to build trust and inspire action is growing, which is why we wanted to share 24 significant B2B influencer marketing statistics that combine to tell a compelling story that will alter your future campaigns.

Let’s jump right in with a look at some of the latest influencer marketing statistics.

Making The Statistical Case For B2B Influencer Marketing

It Makes Financial Sense

Among B2B buyers the type of influencer content with the most value is the venerable case study. 47 percent of B2B buyers found case studies to be the most valuable type of influencer content, ahead of webinars at 39 percent, third-party or analyst reports at 35 percent, and user reviews and video content, each at 32 percent, according to survey data from MarketingCharts as shown below.

MarketingCharts B2B Buyer Chart

Influencer marketing has also delivered impressive value, beginning in 2018 when analyst data showed that each dollar spent for influencer marketing yielded $5.20 return in media value.

NeoReach Chart

From that point forward influencer spending increased, as in 2019 it saw the highest growth of all online channels, reaching some $2.6 billion in the U.S. alone, and a growth rate of a whopping 70.5 percent year-over-year, according to report data from MarketingCharts.

Marketing Charts IM Chart

The same forecast predicts $3.4 billion for influencer spending in 2020 in the U.S. alone.

It Builds Trust & Credibility

[bctt tweet=”“Partnering with relevant influencers to co-create content can open doors for brands trying to engage hard to reach and increasingly skeptical audiences.” @LeeOdden” username=”toprank”]

The recent Edelman Trust Barometer report placed influencer trust above that from delivered from brands.

63 percent of survey respondents said that they trust influencers more than what a brand says about itself.

Edelman Trust Barometer Influencer Image

A compelling case for influencer marketing in the B2B world also comes from the aforementioned MarketingCharts B2B buyer survey, which found that 95 percent of B2B marketers say they prefer credible content from industry influencers.

Separate survey data of senior level marketers, also from MarketingCharts, revealed that 65 percent of B2B buyers said their consumption habits have changed to prefer credible content from industry influencers.

When done well, influencer marketing builds levels of trust that exceed traditional campaign methods, however consumers need to feel confidence in the influencers they follow. 82 percent of U.S. consumers believe that influencers should disclose their history of personal use of a product or service. (Influence.co)

Consumers are also wary of influencers who post too frequently. The same survey found that 74 percent of consumers say they would sever ties with influencers who post too often, a statistic savvy B2B influencer marketers take into account.

It’s Being Rapidly Adopted For Good Reason

In several 2019 surveys influencer marketing was cited as one of the top marketing trends expected to have a sizable impact in 2020, a prediction that during the first two months of the year has materialized according to initial influencer marketing spending figures that we’ll examine.

By the end of 2019 survey data forecast that influencer marketing adoption among B2B tech marketers was expected to expand by 31 percent from 2018 implementation levels, a prediction that now appears on the conservative side as influencer marketing has continued to swiftly evolve.

At our client SAP’s annual conference, a group of only 15 influencers drove 25 percent of all social media impressions, which our CEO Lee Odden explores in more detail in a recent article examining how even a small number of influencers experiencing a brand event can make a big impact, with “25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020.

Another positive signal for the growth of influencer marketing is that 21 percent of marketers plan to make influencer posts the focus of their 2020 social media strategy, according to Social Media Today poll data.

Social Media Today IM Poll Image

Additionally, 88 percent of consumers have found purchasing inspiration from viewing influencer content. (Rakuten 2019 global influencer marketing survey.)

It Spans Global Boundaries & Generations

The global nature of online advertising has proven to mesh well with influencer marketing, as nearly 70 percent of consumers follow at least one influencer from a country not their own (Rakuten), which plays especially well in the hands of B2B businesses that often include multinational units.

Globally during 2019 some 59 percent of marketers said their budget for influencers has increased, while 39 percent of brands in the U.S. say they would be encouraged to invest even more in influencer marketing programs if they were better able to see the impact it has in the broader scope of the customer purchasing journey, the same survey noted.

[bctt tweet=”“Influencer marketing for B2B offers impressive options to optimize marketing performance across the entire customer lifecycle.” — Lee Odden @LeeOdden” username=”toprank”]

Implementation of influencer marketing has grown not only among pure B2B marketers, but also in the marcomm sector. 67 percent of global marcomm professionals now see influencer marketing within their scope, according to recent data from Talkwalker and MarketingCharts.

Influencer marketing’s power has been seen not only in its global scale, but also its multi-generational pull, as 18 percent of Gen Z consumers say they discover brands via influencers (GlobalWebIndex).

GlobalWebIndex IM Chart

When an influencer recommends a product, 51 percent of Millennials say they are more likely to try it, according to survey data from Valassis and Kantar.

Influencer Marketing & Social Platforms

When it comes to the under-10,000-follower micro-influencer niche, Instagram is the clear top social media platform of choice at 75.9 percent, according to recent survey data, which offers a look at the top social network choices among micro-influencers.

We recently published a list of “31 DIY Marketing Tools To Create Remarkable Experiences,” which includes some of the tools used most frequently by micro-influencers to create content targeting Instagram.

Instagram, YouTube, Facebook, blogs, Twitter, and LinkedIn (client) top one recent list of most popular social media platforms for influencer marketing. 89 percent of marketers said that Instagram was important for their influencer marketing strategy. (Fourstarzz Media)

Fourstarzz Media Chart

How Do I Begin An Influencer Marketing Program?

Finding the ideal influencers for your audience is a challenge most marketers consider significant, as 51 percent of marketers have reported difficulty finding the right influencers. (Visme.)

2019 July 5 Statistics Image

At TopRank Marketing we’ve specialized in influencer marketing for years now, and were named by Forrester as the only B2B marketing agency offering influencer marketing as a top capability in its “B2B Marketing Agencies, North America, Q1 2019” report.”

To help you along your influencer marketing journey, including suggestions for finding the right influencers for your particular audience, here are five articles we’ve written that dig in to the nuances of the process:

Learn More From TopRank Marketing Online & In Person

B2B Marketing Influencers

Statistics tell an important story that can help direct B2B marketers along a data-and-research-based journey. No matter how revealing statistics may be, however, they don’t tell the entire story, as the human elements are what drive real progress in successful influencer marketing programs.

[bctt tweet=”“Stories are just data with a soul.” @BreneBrown” username=”toprank”]

B2B marketing’s use of influencer marketing to bring a human touch is the focus of a Break Free B2B video interview we held with our client LinkedIn’s Marketing Manager Judy Tian.

You can learn more about how B2B marketers are benefiting from influencer marketing, whether it’s through building better customer experiences (CX) or building trust, by attending one or all of the speaking events our CEO Lee Odden has lined up in the coming months, which are listed below.

February 24-25, 2020 – B2BMX – Scottsdale, AZ
How to Optimize ABM Results with Influencer Marketing

March 19, 2020 – Convergence Summit – Minneapolis, MN
In Search of Trust: How Authentic Content Drives Customer Experience

March 24, 2020 – Pubcon – Miami, FL
B2B Influencer Marketing Workshop

April 20-22, 2020 – Content Tech – San Diego, CA
How to Optimize Content Performance with Influence

April 22-23, 2020 – Content Marketing Conference – Boston, MA
Be Best Answer for Your Customers with SEO and Influence

May 27 -28, 2020 – B2B Ignite USA – Chicago, IL
In Marketing We Trust: How to Build Influence with the C-Suite and on the Street

The post 24 Essential B2B Influencer Marketing Statistics appeared first on Online Marketing Blog – TopRank®.

Measure Your Influencer Marketing Performance

Although content is the king when it is about brand awareness and engagement,  You need to think about five of the most important things that are based on goals and strategies.

Visibility

Whenever you try to launch a new product or a new brand to the public, one of your main purposes should be to develop an awareness of the brand marketed.  Other than the kind of influencer campaign you pick here, it is crucial to understand what you should measure here and how you can do it better.

Well, to grow awareness, you definitely need exposure. You must need visibility. You tend to drive traffic to the website or your social media profile. With influencer marketing, you may access the targeted audience and those who are more prone to buy your products or services.

On the other hand, you need to determine some specific analytics data, including the number of visits, the standard time spent on site by the visitors, and the demographic categories.

Engagement

Several kinds of engagement are there that a marketer tends to look for. For example, you might have to expand the number of followers and get more likes or more followers on a social media profile. Or else, you might have to make your customers take part in a contest and share some news.

Other than the type of engagement you are looking for, the metrics are finely the number of people who act according to the prediction, and you should measure them.

Revenue

If the main goal is to boost sales and accordingly your revenue, then metrics are easier to measure. However, if you need applicable and precise numbers, it is prudent to make affiliate links. All of your influencers should have their own affiliate link to the page you are trying to present.

Quantity Social Leads

If you are seeking to boost your visibility, then it is awesome, and generating more sales to your brand is great, whether they are blog posts or product pages. In order to generate more leads, you can use influencer marketing at the same time; you must consider your ROI. Keep in mind that all of the investments are worthwhile, and not all the influencers will be able to deliver the results that you want to see.

Boost Your Reach with Hashtags

Besides real influencers, you can also use the popular hashtags in case you need to build more awareness and grab the attention of more followers to your social media accounts. On all the social media platforms, hashtags have become viral now. However, using hashtags on the Instagram platform is much more effective in driving real traffic.

With Hashtagsforlikes, you can simply access a huge amount of hashtags related to your product, brand or service. 

Over to You

To drive more traffic to the website, influencer marketing is a tried and proven method. It also helps you to increase sales as well as awareness. You can even grow the follower’s counts. Influencers have the authority to influence the decisions that a particular audience made; however, it also helps you to improve the overall stats of the business. 

The post Metrics to Measure Your Influencer Marketing Performance appeared first on Blogtrepreneur.

What are the Best Tools to Find People on the Internet?

Searching for people online is easy when you have the right tools. You can find someone’s phone number, track down their address, discover their relatives, figure out their email address and even find their arrest records. 

The 4 Best Tools for Finding People on the Internet

1.CheckPeople.com

Thousands of people are searching for people online. Whether its to track down an old friend or do a background check on a potential roommate, CheckPeople’s algorithms can help you perform a criminal record search, verify the identity of online buyers and sellers or find the phone number of your great aunt. CheckPeople.com makes things simple for its users. All you need to start a search is a person’s first and last name. If however, the person has a very common name it’s a good idea to have additional information in order to narrow the search. CheckPeople also enables you to perform a reverse phone lookup search. This is especially useful if you keep getting mystery phone calls at 1 am. Additionally, CheckPeople can provide you with current and previous addresses, immediate and distant relatives, criminal records, traffic records, sexual offender status, marriage and divorce records, social media accounts, online dating accounts and contact information.

  1. Search Facebook

Facebook is the largest social networking site in existence so the odds of finding someone you’re looking for are fairly good. Furthermore, Facebook encourages its users to add lots of information about themselves. This increases the odds of finding the exact person you’re looking for. The easiest way to find someone is to type their name into Facebook’s search bar. You can then filter the results to better improve your odds. For starters, you’ll want to select the “People” filter so you avoid getting business pages, events and other content in your results. You then have the option of filtering these results by “Education” or “Work”. If you know this information it will narrow down your search. Even with these filters, a Facebook search can be tedious. If you know someone who is friends with the person you’re looking for this will make your search faster. Simply navigate to your friend’s profile and search their Friends list for the person you’re looking for. You can scan the photos or type in their name into the search bar.

  1. Try Google Image Search

If you need to find out the identity of someone in a photo you’ll want to run a reverse image search. A reverse image search can help you identify whether the photo you have or photos like it appear on other websites. This is helpful since the information you seek may be on another website. Additionally, you will be able to find what social networks the photo appears on, giving you options to connect to the person you seek. Running a reverse image search is fairly simple. Simply navigate to images.google.com and click on the camera icon. You can then choose to upload an image from your computer or insert a URL for a photo. If you don’t get the results you want from Google, you can also try image searching on Bing, Yandex, TinEye and others.

  1. Use LinkedIn

LinkedIn is unique because it focuses on businesses and professionals. Unlike other social media sites, people on LinkedIn are more likely to use their real names and publish real information. This makes searching for them fairly simple. LinkedIn is especially useful if you know where someone works but don’t know their name. LinkedIn is also good for finding the right person to speak to at a company. For instance, if you want to find out who makes the hiring decisions at a place you want to apply to, LinkedIn can give you that information. Simply use the LinkedIn search bar to find the company the person works for. You will be taken to the company’s profile page. Underneath the profile page banner, click on the link “See all “number of” employees on LinkedIn.” This will bring you to a page listing all the people who have listed that company as their employer. You can then filter your search by location and connections.

The post What are the Best Tools to Find People on the Internet? appeared first on Blogtrepreneur.

How to Make Money with a Reseller Hosting Business

You don’t have to start your own business in order to make money as a web host. By joining a join a platform as a reseller, you can build your own brand and find your own clients without having to purchase your own servers. 

When you join a reseller platform, you’re essentially renting server space from a pre-established hosting company that you then sell to customers. While it takes some time and effort at the beginning to get yourself established, reseller hosting can turn into a lucrative business if you stick with it and follow a few simple ground rules. 

Many major web hosts offer reseller programs, so there’s a wealth of them to choose from. When shopping for a When determining a niche, decide what kind of people you want to market your services too. Do you want to appeal to young professionals or older clients who might be new to web hosting? Do you want to appeal to environmentally conscious people, those on a budget, travelers, or do you need the site to be multi-lingual? Whatever it may be, think about what kinds of customers are most likely to benefit from your unique services. What can you realistically offer customers with your brand, and what kinds of customers will gain the most from purchasing a plan from you?

Once you’ve thought about potential niches, do some research. Read reviews, blogs, and forums about other web hosting services, big and small. Are there some common complaints that people in your chosen niche seem to have? Are there certain services that people consistently ask for that you can provide? The answers to those questions will form the core of your marketing campaign. When advertising your new company, highlight these services that people in your niche seem unable to get from other companies. This will naturally attract people who are dissatisfied with other hosting services and make it much easier to gain new clients. 

Finally, when designing your website, keep your chosen niche in mind. What will appeal to people in your niche? What kinds of colors, layouts, and images would be attractive to them? You don’t want to do the hard work of advertising your business, only to have potential customers turned off by your website.  

The post How to Make Money with a Reseller Hosting Business appeared first on Blogtrepreneur.

Improve Your Follow-Up With Blog Leads

If you have a great blog and a decent conversion strategy, you should be able to generate a steady flow of leads for your business. However, closing those leads can be troublesome if you have limited sales experience—or limited time to follow up with them. 

Fortunately, if you have a decent pool of leads and a close-ratio that could stand some improvement, there are some straightforward strategies that can help you polish your approach. 

Perfect Your Lead Qualification Process

First, understand that not all leads are equal. Just because someone fills out a form on your website doesn’t mean they’re likely to be interested in what you’re selling. Ideally, you’ll spend more time trying to close sales with people who are most likely to make a purchase; otherwise, you’re just wasting time. 

Therefore, the first step of the process is improving your qualification. Depending on the nature of your blog and the extent of your marketing and lead generation strategy, this could include a number of steps, like tweaking the types of content you produce, adding more gateways to control lead flow, or developing more niche, fine-tuned landing pages to suit different types of audiences. 

Start With the Right Proposal 

Assuming you’ve polished your lead generation strategy and you’re getting better-qualified leads overall, it’s important to start your follow-up with a good sales proposal. The right sales proposal should be polished and professional looking, yet customized to the individual customer. It should be detailed and informative, yet concise enough to get your main points across quickly and intuitively. It should also list the benefits, and give a detailed pricing breakdown. 

It’s hard to write a proposal from scratch, so consider using a tool like Proposable to generate better templates and finalized proposals for your blog. 

Follow-up at the Right Intervals 

Next, make sure you’re following up regularly, and at the right intervals. Closing a sale sometimes demands several follow-ups, but many salespeople give up after one or two. The easiest way to do this is by structuring an automated email drip campaign, which will send emails automatically to your prospects at predefined intervals, but you can also do this manually if you have a small blog and plenty of free time. Tools like Constant Contact make this easy. 

Try to wait at least 48 hours between sending emails, and increase the time between emails as you continue getting no response. If you overwhelm your prospect at any time, they may block you. 

Use Multiple Communication Mediums 

Following up over email is the most common and convenient method, but it isn’t the only method available to you. If you’re interested in maximizing your potential results, it’s in your best interest to use multiple communication channels. Starting with a couple of emails will help reinforce your brand with your lead, and introduce them to what you’re selling. But sometimes, a phone call or a face-to-face conversation is better for explaining exactly what you’re selling and answering questions. Try to set up an appointment for a live conversation as soon as you can. 

  • Price. Your lead likes what you have to offer, but they’re concerned it costs too much—maybe they’ve found a cheaper deal, or maybe they aren’t sure if your solution is worth it. 
  • Benefits/needs. Your lead isn’t sure your product or service can deliver what it promises, or else doesn’t know if they truly need it. 
  • Competition. There are lots of brands like yours. Why should your lead choose you over a competitor? 
  • Timing. Your lead likes the deal, but now isn’t the right time—or is it? 
  • Note that there’s a fine line between addressing objections and straight-up arguing with your prospects. If you’re too pushy or aggressive, you might lose the sale outright. Keep it in balance. 

    Experimenting and Adapting 

    The most important tip for closing more leads is to experiment and adapt. There are certainly some common best practices that work for most businesses, but at the end of the day, every blog is unique, and your customers will require a unique approach. 

    The only way to find the “perfect” way to follow-up with your blog leads is to try out a variety of different approaches, measure the results, and keep the tactics that seem to work best. Only through this process of ongoing trial and error will you be able to nail the ideal pattern.

    The post How to Improve Your Follow-Up With Blog Leads appeared first on Blogtrepreneur.

    Build brand authenticity using customer-generated content

    Promotes brand authenticity

    The customer-generated content is the one that will promote brand authenticity. The unbiased information is presented in the customer-generated content. The recommendation of the people which makes it true because the company has nothing to do in this. The customer-generated content is found from their own experience. The recommendation is made by friends and relatives for the mentioned product. The consumers are mostly affected by customer-generated content rather than the promotion made by the brand. The branding done by the professional teams is not as effective as the customer-generated content.

    Confidence and trust are enhanced

    The trust and confidence are enhanced with the understanding of the product by the different members of the users and their families. Any brand is always made to impress the customers. The sale of the product is made to impress the customers. If you have the customer-generated content, this will be the one that is sure to generate your confidence. And the confidence of every employee associated with the product concerned because they had an equal contribution to the branding of the product and its sale. When the customers have a positive review to make about the product, the sale of the product soars.

    Influences the final decision

    The customer-generated content is always important for the final decision made by the user. The reviews are the ones that are responsible for the final decision made by the customer. The new customer goes through every review and thought shared about the product which makes it easy for the branding team to present the product. Whenever the final decision is included with the ideas of the past customer, it is sure that these choices are going to be good ones. Brand authenticity is mostly influenced by generated content.

    Proper fanbase

    The brand fanbase must be made properly to ensure the customers get attracted to the product in the first place. This attraction is sure to make them buy the product and this will, in turn, lead to customer review and customer-generated content. This will attract new customers who are sure to read the products and the brand fanbase which is sure to make a difference in the sale of the product. The influencers are sure to be recruited after reading geese reviews because of the good acceptability of the product among the users. The proper fan base will also ensure the entire customer group. The new and old customers will also be attracted to the product.

    Social media posting

    Social media posting is the best way to consider the customer-generated content. The customers are the best one to decide the authenticity of the product. The credit must be given to the customer who had provided content in the first place. Social media posting is the best method to assure customer attraction to the product. You might even tag them in your posts and mentioning might be done to attract them to your product. This might induce resale by the same customers.

    Powerful hashtags

    The powerful hashtags are the ones that are responsible for the promotions of the product. They are the ones which will reach your customers earlier than any other thing. There are factors that are responsible for the propagation of ideas in the generation of customers. The powerful hashtags are the ones that carry customers to your product which in turn creates the content generated content.The same thing is done by keywords as well, you can refer to this link to learn more about them https://keyword.com/

    Final words

    Thus, these are the methods by which the customer-generated content can help any individual. The customers are intelligent enough to judge their products. When they provide content, it becomes a guarantee for the other customers.

    The post How to build brand authenticity using the customer-generated content appeared first on Blogtrepreneur.

    Google’s Shopping Ads, Pinterest’s Merchants Program, Twitter Stats

    2020 February 14 MarketingCharts Chart

    Facebook Adds ‘One-Time Notification’ API to Messenger for Business
    Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today

    Twitter says ad tech and product updates will improve direct response advertising
    Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885 million, with monetizable daily active users (mDAUs) up 21 percent to 152 million, and pointed to several updates that it expects to continue bringing better direct-response ad revenue, the firm recently reported. Marketing Land

    Top Twitter Stats for 2020 [Infographic]
    Twitter’s ad engagement rates rose by 23 percent, with video ads on the platform coming in some 50 percent cheaper in cost-per-engagement, two of many statistics of interest to digital marketers contained in recent Hootsuite infographic data. Social Media Today

    Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down
    Facebook has announced that it is phasing out mobile web publishers in its Audience Network. Shuttering one of its low-performing formats may have been driven by the shift away from browser cookies, as Facebook and other social platforms look to alternate forms of ad tracking. AdExchanger

    Pinterest shares surge as revenue, user adds beat estimates
    Pinterest announced fourth-quarter revenue increases up 46 percent to $400 million and an accompanying 26 percent increase in monthly active users, as the image-focused platform also announced plans to launch its own Verified Merchant Program. Reuters

    New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]
    Facebook has remained the most popular social platform among Millennials, with some 77 percent using it daily, while 64 percent of the demographic have their purchasing behavior influencer by the YouTube influencers they follow — two of several statistics of interest to digital marketers in newly-released survey data. Social Media Today

     February 14 Statistics Image

    Google is Expanding Shopping Ads to Gmail
    Google announced that it plans to offer a new variety of ads targeting Gmail users. Beginning March 4, Google’s Product and Showcase Shopping ads will get the ability to run on Gmail, the search giant recently revealed. Search Engine Journal

    56% of marketers think AI will negatively impact branding in 2020, study says
    The effect artificial intelligence (AI) has on branding is largely seen in a negative light, with 56 percent of marketers expressing fear that the technology could lead to the loss of jobs and lower creativity, while an even higher number — 77 percent — also expressed at least some level of concern over the use of AI with branding efforts. Marketing Dive

    Instagram Adds New Listings of ‘Least Interacted With’ and ‘Most Shown in Feed’ in Following Tab
    Instagram’s “following” section received a new listing that shows those accounts a user interacts with the least, the Facebook-owned platform recently announced. The new interaction data could help digital marketers discover those users prime for increased engagement efforts. Social Media Today

    US Online Media Spend in 2019 and the Outlook for 2020
    Continuing on from a strong 2019 online media spend of $145.3 billion in the U.S., 2020 is expected to top $166 billion, an increase of more than 14 percent, along with a record $3.4 billion for influencer spending, according to new forecast report data from MarketingCharts. MarketingCharts

    ON THE LIGHTER SIDE:

    2020 February 14 Marketoonist Comic

    A lighthearted look at 7 types of LinkedIn requests by Marketoonist Tom Fishburne — Marketoonist

    The 10 Best Super Bowl Ads of 2020 — Adweek

    TOPRANK MARKETING & CLIENTS IN THE NEWS:

    • Nick Nelson — What’s Trending: It’s the Thought that Counts — LinkedIn (client)
    • Lee Odden — How To Curate Social Media Content Like A Professional — Three Girls Media
    • Lee Odden — Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit — Webbiquity
    • TopRank Marketing — 30 B2B Content Marketing Statistics Everyone Needs to Know — Trade Press Services

    Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

    Thank you for taking the time to join us, and we hope you will return again next week for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

    The post Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats appeared first on Online Marketing Blog – TopRank®.

    31 DIY Marketing Tools To Create Remarkable Experiences

    Workbench wall full of various tools for handcrafted work image.

    Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences.

    It can be overwhelming even deciding which new tools to start trying out to see if they’re helpful, so to jump-start your marketing efforts in 2020 we’ve gathered a varied selection of innovative and helpful tools that can significantly enhance your marketing efforts.

    These tools come from a varying array of categories useful to digital marketers, from artificial intelligence (AI) content analysis bots and data manipulation utilities to video and image manipulation — a smorgasbord of helpful software that is unified in that each tool can provide immediate improvements to your marketing campaigns.

    Some tools are free and many offer free trials to test out and see how they mesh with the way you like to work and your particular needs.

    [bctt tweet=”“Giving people legitimate value before asking them to pay can be a really useful strategy for any company wanting widespread adoption.” — Melanie Perkins @MelanieCanva” username=”toprank”]

    From Influencer Tools To Data Discovery Utilities

    The software, tools, and online image creation apps most-used by Instagram influencers have been outlined in a recent survey of more than 1,200 influencers on the platform, with results showing that just 10 percent use the once-ubiquitous Photoshop, nearly 30 percent now use Lightroom, and some 4.8 percent regularly work with Canva, according to the study.

    Even as far back as when I operated a 300-baud bulletin board system in the 1980s, it was difficult to keep up with the astounding number of new software tools developers programmed. It was then when my love of categorizing things took off, and I broke my sizable online freeware and shareware tool offerings into dozens of specific categories. For this list, however, we’ve stuck with three basic categories for marketers.

    Let’s jump right in and start examining our collection of 31 tools to ramp up your content marketing experiences.

    Data & Information Analysis Tools

    These data and information analysis tools let you visualize and work with data in new and insightful ways, along with exploring the power and limits of search engine optimization (SEO), and with the record levels of data marketers have access to today, assistance in making sense of those terabytes of information can come as a welcome relief.

    Keylime Toolbox — Marketers struggling to find search queries that are normally hidden from discovery in Google Analytics as “not provided” can uncover this helpful information using Keylime Toolbox, which also offers a number of SEO-related data reports useful to digital marketers.

    Vennli — A content intelligence platform, Vennli lets marketers dig in to customer data and pull out a wide range of insightful content to explore the world through a client or customer’s eyes, using real-time data gathering and a slew of visualization options.

    SEODataViz — Generate topic ideas for both relevant content creation and SEO keywording efforts with SEODataViz, a tool that helps marketers visualize information and break it down into manageable segments, among others features.

    Talk to Transformer —  How well do today’s neural networks perform when it comes to type-ahead and content prediction? With the Talk to Transformer artificial intelligence (AI) content completion bot, marketers can explore a wide range of activities from translation to question research.

    [bctt tweet=”“When done thoughtfully, data visualizations have the power to change perspectives, far more quickly than a spreadsheet or bullet points on a slide.” — Alexis Hall @Alexis5484″ username=”toprank”]

    Image & Video Manipulation Tools

    The digital marketing world of 2020 is undoubtedly more visually-focused and experiential than ever before, and the tools and utilities to create images and video that stand out and which make people take notice are a valuable asset in your marketing tool-kit. We recently explored this trend in “What B2B Marketers Need to Know About Experiential Content.”

    How Can You Improve Your Blog?

    How Can Your Business Improve Your Blog?

    Here are some common suggestions for better business blogging:

    Understand Your Audience

    It is critical for businesses to understand their intended audience. This is because their intended audience should be the segment of the population that is most receptive to their marketing campaigns whereas other segments of the population will provide much more hit and miss results. At a minimum, businesses should have an idea of the people who make up their intended audience, what matters to said individuals, what kind of interests can be found in said individuals, and what kind of issues that said individuals might need to be resolved. On the plus side, blogs are a popular method for businesses to get more information about their intended audience, which can be analyzed for insight on improving their revenue-earning operations.

    Have a Schedule

    One of the goals that businesses should be seeking to accomplish through their blogging is the establishment of a reputation for reliability. Fortunately, there is a simple and straightforward method for this, which can be summed up as setting a schedule and then sticking to it. Please note that the frequency of posts isn’t what matters most in this regard. Certainly, it would be ideal if businesses could post useful, entertaining, and otherwise engaging content on a frequent basis. However, if businesses cannot manage that, it is better for them to publish good content at a slower pace than for them to pump out a constant stream of nothing but nonsense. Regardless, what matters most in this regard is sticking to the schedule, which will show potential clients that the business can be relied upon to keep its promises.

    Network

    Networking is always important in business. However, it can be particularly important when it comes to blogging. Basically, if businesses are looking for a boost, they might want to look up other blogs that appeal to the same kind of people who make up their intended audience. By teaming up with these blogs, they can tap into their established readerships, thus making it possible for them to market to them as well. Having said that, businesses need to choose their partners with extreme care and consideration because who they choose to work with will very much reflect on them no matter how fair or unfair that might be.

    Keep SEO in Mind

    SEO is critical. Basically, search engines are one of the leading ways for people to find more information about products and services, meaning that businesses will want to make their blogs more appealing to search engines to get higher rankings for more clicks. Generally speaking, this means writing good content using good grammar while making judicious use of the right search words. However, SEO is a complicated topic, meaning that it can be worthwhile to consult SEO experts for further assistance.

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