As simple as necessary (but not simpler)

Posted Posted in How to Make Money Online

The convenience regime is in full force. You don’t often earn points by being baroque, rococo or byzantine.

Given a choice, people will simply move on to the next thing.

“As simple as necessary” is missed by many professionals who should call themselves designers, but don’t. Consider the 30 digit code that Microsoft wants me to type in… 30 digits? That’s more than a quintillion possible combinations. A lot more. Why?

Or notice the new user interface for the useful Audio Hijack program… It’s a two-dimensional grid with clickable icons. Why isn’t it simpler?

And “but not simpler” is missed, more and more often. Items that are dumbed down to the point where they are too simple to get useful work done. Where the power is hidden from the user, because the user can’t be trusted with it. Apple continues to make things simpler than they need to be, all in the name of short-term convenience.

The balancing act is real. It requires empathy, the empathy to realize that not everyone knows what you know and not everyone wants what you want.

What B2B Marketers Need to Know About Experiential Content

Posted Posted in How to Make Money Online

Colorful round gems image.

Colorful round gems image.

Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice.

Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences.

Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.

Experiential B2B Word Cloud Image

Use of experiential content has grown over the past several years as online technologies have reached a level capable delivering vibrant and engaging motion and sounds alongside clickable, swipable, and all other manner of interactivity to put you front and center.

TopRank Marketing CEO Lee Odden recently mentioned experiential content in his annual list of the top ten B2B digital marketing trends for 2020.

[bctt tweet=”“Visual, experiential content that is easy to find and satisfies business buyer’s needs to be informed, entertained and inspired will continue to be areas of focus.”  @LeeOdden” username=”toprank”]

With 98 percent of consumers more likely to make a purchase after an experience (Limelight), and 77 percent having chosen, recommended, or paid more for a brand that delivers a personalized service or experience (Forrester), why haven’t more B2B marketers begun to use experiential content?

Experiential Content’s Advantages

In a seemingly million-message-a-minute online world, experiential content offers a number of advantages.

It removes us from all other messaging, if only for a short while, and allows us to enter a world under our own control, where we can interact as we see fit, learning or buying at our own pace, all while creating a story that intertwines us with brand information and messaging.

In 2020 experiential content comes in many forms, no longer limited to just the real-world selfie booths and similar elements of the past, with just a few examples listed here:

  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Cloud-Based Digital Assets from Ceros and Other Platforms
  • Quizzes and Polls
  • Interactive Flipbooks and eBooks

In a way online gaming has been leading the way for decades when it comes to digital experiential content, and only recently have brands and marketers started to bring this power to B2B advertising campaigns.

An example of experiential content comes in the form of our Break Free of Boring B2B Guide, featuring interactive insight from a variety of B2B marketing industry influencers. Click here to enter the full-screen experience.

Experiential Marketing Embraces Digital Storytelling

Experiential content is also intertwined with both storytelling and customer experience (CX), together forming an extremely powerful triptych of B2B marketing strategy.

As a key component of experiential content, storytelling becomes even more personal and memorable when you’re a key part of the messaging experience a brand is sharing, and being remembered is more important — as well as more difficult — today than ever, which is why forward-thinking B2B marketers are utilizing experiential tactics in their 2020 tool-kits.

The importance of storytelling in the customer journey has become less of a secret in the past five years, as marketing experts and the data to back up the fact have combined to make brand storytelling a trend for the decade ahead.

[bctt tweet=”“Experiential content’s role in powerful storytelling will be an increasing theme among B2B marketers looking to drive next-generation brand efforts.” — Lane R. Ellis @lanerellis” username=”toprank”]

Experiential Marketing Embraces Great CX

The other key element of experiential content — CX — appears to offer an ideal match, combining to form two important facets of successful B2B marketing.

What better way to deliver a stellar customer experience than by creating memorable brand storytelling using experiential content?

Two years ago we saw the rise of real-world physical pop-ups from the likes of 29Rooms achieving considerable success on Instagram and other social media platforms, however a shift to creating these worlds virtually online as immersive experiential content has taken place in 2019 and into 2020.

Experiential content also appears in WARC’s recently-released ninth-annual marketers report for 2020, which places it alongside purpose and product as three of the most important elements needed for brands to achieve greater success this year.

Some marketers and brands are pulling back from an over-investment in technology that has taken a certain amount of focus away from creativity, the same report’s survey data shows.

WARC Survey Image

Indeed, among the survey’s respondents — almost 800 global client and agency-side executives — one of the top elements comprising experiential content, VR and AR, was seen as being one of the most important emerging technologies in 2020.

Another big part of experiential content is online video, a near-unanimous selection on most top marketing trend lists, as it continues to receive the type of swift growth in ad spend dollars that has helped make online video a big success for Instagram, YouTube, and increasingly TikTok.

Over 80 percent of marketers plan to increase spending for online video in 2020, with 33 percent planning to boost spending on TikTok this year, according to the WARC survey. In the U.S. alone digital video spedning is expected to increase by over 31 percent in 2020, to $5 billion. (Winterberry Group)

[bctt tweet=”“Being creative while retaining consistency of brand is key to unlocking the benefits of brand-building: from forging emotional attachments, to driving long-term brand equity and sales influences.” — Simon Cook  @Cannes_Lions” username=”toprank”]

Cloud-based experiential content platform Ceros offers both an overview guide and an on-demand webinar for learning more about the technology, and offers up their own take on just what the term means.

“Experiential content is digital content that is purposefully designed to create an immersive experience for its consumers through some combination of interactions, animations, embedded media, and storytelling. It encourages active participation in an effort to form memorable, emotional connections between the consumer and the brand or creator,” Ceros notes.

[bctt tweet=”“Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.” — Lane R. Ellis @lanerellis” username=”toprank”]

Bake More Experiential Goodness Into Your B2B Efforts For 2020


We’ve looked at what experiential content is, explored a few examples of how B2B brands are using it successfully, and showed how it is likely to see growing adoption in 2020 and beyond.

It takes considerable time, effort, and resources to implement a standout experiential content campaign, which is why many brands turn to a dedicated agency.

TopRank Marketing had the honor of being named by Forrester as the only B2B marketing agency offering influencer marketing as a top capability in its “B2B Marketing Agencies, North America, Q1 2019” report.”

Finally, here are several additional related resources we’ve put together to help you build your own interactive content:

Looking to learn even more about B2B marketing? Tune in to two free upcoming webinars with our CEO Lee Odden, with complete details here.

The post What B2B Marketers Need to Know About Experiential Content appeared first on Online Marketing Blog – TopRank®.

Benefits of Hiring a Customs Broker for Your Small Business

Posted Posted in How to Make Money Online

The year 2020 is just around the corner, which means we are at the end of a decade, and small businesses are still striving for profits. Many small ventures define different strategies for the prosperity and success of the business, although most of these small companies are also taking into account the use of customs brokers for their venture. 

There is a little misconception amongst the business owners that hiring a customs broker depends on the size of the business. More specifically, a small business may not need to hire a customs broker for dealing with tariffs and custom activities on offshore sales. It must be made clear that small businesses need a customs broker as much as a medium or large business does. 

Many small business owners fall upon this false belief, and their one small mistake of being bootstrapped causes them a lot of financial loss. Major businesses make use of customs brokers to manage the tariffs as well as facilitate the shipment of delivery goods. However, small businesses can also hire customs brokers to keep up with competitors in profits and increase the global market. Listed below are some benefits of hiring customs brokers for your small business:

  •    Business Convenience

A small business owner often does multitasking to make the business successful. For that, he manages sales, customer services, purchases of assets, etc. For a business to flourish and prosper, business owners have to work their way through many activities. This is why the business owners must hire an external customs broker for meeting shipment needs. 

When the business expands the sales to an international level, all the import or export activities must be managed by customs brokers. It should be taken into note that all broker activities are not an easy task. International shipping rules are changed and updated each year, and with each year, they become more stringent. If a single document of shipment is missed, the process is terminated. 

Only a customs broker allows these activities to progress by managing the documents along with the tariffs and customs charges before or after shipment. A customs broker assures the inspection and customs board that all kind of legal documents and requirements are met for the imported and exported goods. Using a customs broker helps the business owner to focus on activities of the managerial level without worrying about studying customs codes by heart. 

  •    Legislation Benefits

A Customs Broker for imports and exports activities offer business owner legislation benefits. This means that the products that will be moving from one country to another are legal and are on par with the latest laws and regulations. These laws and regulations are changed each year, which are updated in the paperwork activities of the customs brokers. 

Besides, customs brokers are aware of all the government regulations that sometimes become impossible to comprehend. They also attend different meetings and training workshops, allowing them to be flexible to laws changes. On top of that, the customs broker has connections with government officials. These relations help them join different agencies making a streamlined path for your business activities. 

For the past couple of years, the process of customs has become even more strict. Every time an important good is shipped, the consignment has to go through a variety of laws and regulation changes. These regulations and custom inspection are often difficult to comprehend. The second to none option to fix this problem is by hiring a customs agent, which charges a small fee and does the job for legal customs clearance. 

  •    Paper Documentation

Selling and importing goods not only involves rules and regulations but continuously monitoring exchange rates with the required paperwork for the consignment is also the foremost activity. A business owner must remain aware of the exchange and tariff rates to decide what time is suitable for moving the shipment. Meanwhile, this could be a disquieting activity. However, by hiring a customs broker helps in making decisions in pivotal matters. 

A customs broker understands the clearance activities on an international level. He follows the line of product consignments to inform the delays in the shipment process. Many customs brokers have relations with freightage forwarding companies, which helps in removing obstacles through legal interests. 

  •    Customs Broker for Advice

A custom broker can be hired on different levels of costs. But for small businesses, that is not a point, and it has never been. Business owners demand expertise and skills of a customs broker to tackle with any problematic situation through legal activities. Moreover, even if you don’t want to invest heavily in a customs broker, you can consider choosing them as a business advisor for importing goods globally. A customs broker can discuss their expertise and offer a business owner legal advice for carrying out a consignment in different cases. A customs broker can help in various subjects of trades like exchange rates, paperwork, clearance agents, and more. 


In conclusion, a customs broker creates a medium of collaboration between the trade shippers and government agencies to meet under specific regulations. Choosing a customs broker helps in all subjects of shipment clearance until it goes into the right hands. Not only that, the customs broker helps in classifying different products with exclusive codes to easily recover in case of loss. In short, choosing the customs broker is the best choice of a business owner, no matter how small the business is. If the business involves shipment trades around countries, leasing a broker is the prime choice to avoid fraud and negligence.

The post Benefits of Hiring a Customs Broker for Your Small Business appeared first on Blogtrepreneur.

5 Study Tips and Tricks to Pass the CPA Exam in 2020

Posted Posted in How to Make Money Online

Everyone who wants to become a Certified Public Accountant or CPA, has to pass an exam administered by the American Institute of CPAs. Notoriously demanding and comprehensive, this test forces many to confront failure each year.

Fortunately, there are some great ways of improving the odds of passing the CPA exam, whether for a first-timer or someone who has already attempted it once. Take the following five tips and tricks to heart, and you will improve your chances of acing the CPA exam in 2020.

  1. Take a Class.

Some people attempt to prepare for the CPA exam on their own, but that rarely proves advisable. High-quality CPA Prep Classes are easy to sign up for, and many of them improve the passing rates for graduates significantly.

Signing up for and working through a formal class will ensure that you will not miss important material. Whether for the auditing section or questions concerning regulations, that will mean not skipping over the kinds of tough, technical subjects that cause so many to fail the exam each year.

Most would-be CPAs who take prep classes also find that the additional structure helps keep them on target. It generally takes many hours of study to become equipped to pass the exam, and taking a class will make it easier to stay on top of all that work.

  1. Identify and Focus on Your Weaknesses.

The CPA exam covers so much material that few can hope to master every subject area. Even so, having even a single glaring weakness can mean missing enough answers to fail a section instead of passing it.

Every person who takes the test also finds certain concepts easier to grasp than others. Being aware of the areas that are most likely to trip you up will allow you to allocate your study time more efficiently.

The best CPA exam prep classes include tools that help students identify such weaknesses. Even just working through some sample tests independently will provide information about where best to focus.

  1. Set Aside Enough Time.

One particularly common and frequently avoidable reason for failing the CPA exam is not devoting enough time to prepare. Students should expect to spend many hours studying for the exam, and that will almost always require starting long before the date of administration.

Taking a scheduled class will make it much easier to be sure of devoting enough time to exam preparation. Students who opt to prepare on their own always do well to develop and stick to detailed prep schedules.

  1. Make Every Moment Count.

Many students who ostensibly put plenty of hours into preparation end up wasting a lot of time when studying for the CPA exam. Distractions and daydreaming can turn many supposed hours of study into essentially worthless effort. Quality of preparation matters every bit as much as volume, a fact which hopeful CPAs ignore at their own test-related peril.

  1. Keep Your Eyes on the Prize.

It takes so much time and effort to prepare effectively for the CPA exam that many lose their motivation along the way. Remember that passing the CPA exam is one of the most important steps on the way to becoming a respected professional whose services are sought after by many.

Never a Need to Stress Out About the CPA Exam

Future test-takers who keep these tips in mind when preparing for the CPA exam tend to do quite well. While not everyone can pass the test on the first try, those who heed these five pieces of advice tend to have some of the best odds of all.

The post 5 Study Tips and Tricks to Pass the CPA Exam in 2020 appeared first on Blogtrepreneur.

The imprecision of “am”

Posted Posted in How to Make Money Online

I am 41 years old

is a very different statement than

I am a vegan.

In the first case, there’s not a lot you can do about your “am”. It is an accurate description of a state of affairs over which you have no control.

In the second, it simply describes a choice. Anyone who wants to eat a certain way instantly becomes a vegan for as long as they make that choice.

The “am” that we think of as permanent identity might actually be a choice, repeated again and again.

Break Free B2B Series: Emily Thompson on the Power of Content Marketing in Health Care

Posted Posted in How to Make Money Online

Break Free B2B Interview with Emily Thompson

Break Free B2B Interview with Emily Thompson

Trust is the linchpin of modern marketing. It plays a crucial role in every vertical, industry, or niche. But nowhere is trust a more essential crux than in health care, where the personal stakes are immense.

“We’re in an industry where, you know, it’s serious,” says Emily Thompson in her interview for Break Free B2B. “This is about people’s health and well being, and a lot of times people get very nervous — they’re scared, they’re sick.”

As a Boston-based freelance writer and content strategist who primarily focuses on the health care sector, where she has worked with a wide variety of clients ranging from startups to enterprise, Emily acutely understands the impactful nuances of messaging. She says seeing things from the other side — as a first-time mother who frequently sought information online — helped her develop a more empathetic view.

She incorporates this into her craft, creating patient-focused copy designed to build trust and confidence, and offers valuable insight for B2B marketers everywhere. In the interview, she shares some tactics and techniques that are being used effectively in her industry to achieve this rapport, from smartphone apps to user-generated content to data-driven personalization and beyond. 

[bctt tweet=”Research says that 93 million Americans have searched for a health-related topic online. So If we know people are going online, we have to be there too. @BosCreativeCopy #HealthcareMarketing #BreakFreeB2B” username=”toprank”]

Watch my conversation with Emily below, and let her experiences and perspectives help guide you toward building healthier relationships with your B2B customers. 

Break Free B2B Interview with Emily Thompson

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

  • 03:46 – The emerging focus of content marketing in health care
  • 07:05 – Big data in health care marketing
  • 09:42 – Responsible data usage and personalization in health care marketing
  • 12:35 – Leveraging traditional and emerging channels in health care marketing
  • 13:42 – Counterproductive mindsets in health care marketing
  • 16:14 – User generated content in health care
  • 19:55 – Challenges that span across industries
  • 22:17 – Rising demands from patients for digital 24/7 access

Nick: Can content marketing build trust in the patient care continuum?

Emily: That’s really what, to me, content marketing is all about. It’s building trust with the consumer, whether that’s a patient or a referring physician. And, I think that … when an organization can deliver strong content that helps inform people, it only builds that trust. And if you think about the patients that are watching, often they’re frightened, they’re overwhelmed, they don’t know where to go. And so there’s just a lot of opportunity in health care for marketers to really rely on content to help them build that trust.

When an organization can deliver strong content that helps inform people, it only builds that trust. @BosCreativeCopy #BreakFreeB2B #ContentMarketing #healthcare

Nick: Transparency is key in managing health care data. How else can marketers benefit the health care system? 

Emily: I think it comes down to messaging too, and if you make sure that your content is ultimately really helpful to the consumer. So, for example, I was on these apps [after giving birth to my son], and I was being served up a toy that might work for my son in his age and developmentally where he was at. Or food — we were struggling with a type of formula or milk that would be good for him. 

Ultimately, people just want information that’s helpful to them. It helps calm them down whether they’re nervous about their health information or they’re, you know, a new mom. It’s hard to be frustrated when an app is using information about myself that is ultimately benefiting me, helping me out.

Nick: Is there anything that stands out to you as a real opportunity for marketers, and specifically those who are working in the B2B space, to break free of something that might be inhibiting them?

Emily: Yeah. Break free from fear. I think that health care can be a very conservative market. And, you know, to be fair, there are reasons for that. We’re in an industry where, you know, it’s serious. This is about people’s health and well being, and a lot of times people get very nervous — they’re scared, they’re sick.

But I think that isn’t a reason to hold back from trying new things. I think that especially with digital, it’s very easy today to try a new type of message, or a new type of way of communicating to someone. Let’s say you never blogged before, why not try a blog? Let’s say you never did email marketing, why not try it? Or a new type of message? 

The worst that can happen is you measure it, you learn from it, and you try something new. I think that often, as health care marketers, we can get stuck in the same way of doing things. And, a lot of times it’s a little too safe.

[bctt tweet=”As health care marketers, we can get stuck in the same way of doing things. The worst that can happen is you measure it, you learn from it, and you try something new. @BosCreativeCopy #BreakFreeB2B #ContentMarketing #healthcare” username=”toprank”]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

If you’re hungry for more insight and advice on the state of trust in marketing, check out our Trust Factors series:

The post Break Free B2B Series: Emily Thompson on the Power of Content Marketing in Health Care appeared first on Online Marketing Blog – TopRank®.

And it bends toward justice

Posted Posted in How to Make Money Online

Superman could bend steel with his bare hands.

Along the way, we’ve been sold on the idea that difficult tasks ought to be left to heroes, often from somewhere far away or from long ago. That it’s up to them, whoever ‘them’ is.

The Rev. Martin Luther King Jr. quoted Theodore Parker: “The arc of the moral universe is long, but it bends towards justice.”

But it’s not bending itself. And it’s not waiting for someone from away to bend it either.

It’s on us. Even when it doesn’t work (yet). Even when it’s difficult. Even when it’s inconvenient.

Our culture is the result of a trillion tiny acts, taken by billions of people, every day. Each of them can seem insignificant, but all of them add up, one way or the other, to the change we each live through.

Sometimes it takes a hero like Dr. King to wake us up and remind us of how much power we actually have.

And now it’s our turn. It always has been.

Everyone is doing their best

Posted Posted in How to Make Money Online

What if that’s not actually true? Perhaps it’s more useful to consider that in every moment, on every project, no one is actually doing their best.

Because there’s always a need to hold a little bit in reserve.

Because there are always competing priorities.

Because everyone has a noise in their head.

Because there’s fear, a hundred kinds of fear.

Because no one has actually done the lopsided work of 100% preparation and commitment, not for this precise moment.

I’m not doing my best and neither are you. Because we’re not optimized algorithms, we’re people.

Okay, now that we can see that no one is doing their best, what are our options?


PS One way to get closer to doing your best is to join The Marketing Seminar. Tomorrow is the final day for registration, but today’s a fine day to join in.

And don’t miss tomorrow’s deadline for First Priority access to the altMBA. When you’re ready to discover how much you can contribute, the altMBA is here for you.

Could an Affiliate Program Take Your Brand to the Next Level?

Posted Posted in Affiliate Marketing, How to Make Money Online, Marketing Education

A new year means new beginnings. And if you’re looking for a way to elevate your brand this year, a robust affiliate marketing program could be the answer. But where do you start?

What is an Affiliate Marketing Program?

“Affiliate marketing — sometimes called performance marketing — essentially means hiring people to bring you customers, and only having to pay them when a conversion happens,” The Brandon Agency explains. “For example, you might get a $100 sale on your e-commerce website, and the affiliate may get $5 of that.”

It’s basically a performance-based commission structure where you pay outside sales agents to generate leads and sales on your behalf. You set the commission rate and they get paid for each sale they make. 

Affiliate marketing programs are beneficial for a variety of reasons. Three of the biggest perks include:

Understanding SMS and MMS Marketing

Posted Posted in Reviews

Reach your customers on their mobile devices to increase conversions. 

Image courtesy of Pexels

Texting. It’s a communication method that we use every single day. So much so that we often find ourselves glued to our phones. 

There’s even a name for the phenomena — nomophobia

Nomophobia is the fear of not having your phone with you at all times, and it’s becoming more and more widespread. Just think about the last time you went for more than an hour without your cell phone nearby, you probably spent most of the time worrying what you’re missing. Let’s not even talk about the last time you misplaced it. 

Our society is so attached to our cellphones that most of us will feel a sense of panic or desperation when we misplace our phones. Showing that we are more dependant on our cellphones than we like to admit. Image courtesy of Psychology Today

That’s because we are becoming so attached to our phones, 66% of our population shows signs of nomophobia. To put it into perspective, 20% of people would choose to go without shoes for a week rather than take a break from their phones. And 71% of people sleep with their phones nearby. 

Sounds crazy, right? But it’s the reality that we live in today. We are all guilty of using our phones a little more than we should. 

The good news is that for companies looking for a way to break through the noise, texting is the way to do it. That’s because the open rates of text marketing are a whopping 99% and these messages are generally read within 3 minutes. 

Before jumping ahead, here’s a sneak peek at the topics we’ll discuss in this article: 

  • Why text message marketing is important in today’s mobile world
  • More about what SMS and MMS messaging, best practices, and the pros and cons to using both
  • How they can work together for the best mobile marketing experience 

Text Message Marketing

So, how do companies market to consumers who are always on their phones? Through the communication method that they prefer over anything else — texting. 75% of consumers have said they are okay with receiving text messages from a brand that they’ve opted-in to. Meaning that your customers actually want to be hearing from you via their cell phones. 

Making sure your customers opt-in to your SMS campaign will ensure you do not run into any regulatory issues. Using shortcodes will let you identify customers who are interested in becoming a subscriber and know what customers are interested in text communication from your company. Image courtesy of Listrak

From appointment reminders and flash sale announcements to feedback and account security notifications, your customers want to hear from you via texting. As long as you have the right permissions (they must opt-in to your program), you can send your customers any marketing content via texting.

That’s where SMS and MMS marketing messages come into the picture. If you’re looking to get into the text marketing game, you need to understand what both of the terms mean, how they work, and when to use one over the other. 

Let’s take a look at each different type of texting to help you determine which is the best solution for your marketing strategy. 

SMS Marketing

SMS, which stands for short message service, is one of the most popular types of text message marketing available. 

Customers must opt-in to a company’s SMS marketing by texting a shortcode that identifies they are interested in subscribing. From there, the company now has permission to send marketing content to them via SMS messages — a simple but important process. 

SMS messages can be used in a number of different ways. This example shows how customers can easily communicate with a company to update information and confirm details for an upcoming event or appointment. Image courtesy of Business 2 Community

SMS Messaging Best Practices

When using this type of mobile marketing, you’ll want to keep messages short and sweet. Not only is this a best practice, but it’s one of the limitations of SMS marketing. Sticking to a few best practices around SMS messaging will let you know 

Here are a few best practices for using SMS messaging to its fullest potential. 


  • Remember text limitations. If you choose to use SMS messaging, you’ll want to always remember there is a character limitation. Keep texts below the 160 character max to ensure the message is received in full and isn’t broken out into multiple different messages. 


  • Include a call to action. Never forget to include a call to action in your message. Although it might be tempting to cut your call to action to save space, it’s not worth it if you’re trying to generate sales. If a customer has nowhere to go next, they will read the message and delete it. 


  • Personalize content based on your customer segmentation. You have a captivated audience when it comes to SMS and text message marketing. Use this to its full potential by segmented marketing content to your audience preferences. The more it appeals to their interests, the more likely they are to click into the offer. 




Pros and Cons of SMS Marketing

Next, let’s take a look at a few of the pros and cons of SMS messaging. By dissecting each, it will allow you to understand which offers the best solution for your marketing strategy. 


  1. Price point: SMS is the cheaper of the options. With the right contact list and service provider, you can send communication out to your customers in a cost-effective way while converting leads. 
  2. Interactivity: Customers can easily interact with your SMS marketing plan. It allows you to easily have a two-way conversation with your customers and will help build brand loyalty.