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For anyone who runs a modern business, one of the biggest issues that you might have is engaging employees and keeping them committed. Staff can easily fall out of a high level of performance, and it often stems from their inability to stay engaged in the job. If you worry that your staff might be suffering from a lack of employee engagement, then you should definitely look to speak to your staff and help them see what you are doing.
Staff who feel included in the direction of travel will always feel like they are part of the long-term future of the business. When you feel as if you are being included in the business plans moving forward, you are much more likely to keep staff engaged. When they feel out of the loop and ignored, though, they might find it hard to keep on giving the same level of performance.
When that happens, we recommend that you speak to each member of staff individually. If you still feel like you are not making any progress, then you should look to bring in a business leadership coach. They can help you change the direction of travel in your business.
If you bring in someone to help you notice where you may be going wrong, you could make crucial changes to your business operation. The end result? A business that runs better and performs to the highest standard. Powered by staff who want to do better to help both the business and themselves.
Why do I need a leadership coach to help with employee engagement?
Most of the time, the problem that you might have is one that is impossible to solve without outside influence. As the business leader or owner, you will likely have your own personal biases and opinions about what goes on in the workplace. Many times, these opinions could be incorrect – and could play a role in stopping you from seeing the reality of why employees lack engagement.
If you get a leadership coach in, they can help you to find the spark that is missing from your own leadership. If you are not able to get through to your staff and show them the benefits of giving 100%, you might struggle in the long-term. Instead of that, we recommend that a leadership coach comes in, takes a look at how you do things, and then evaluates your performance.
For example, a lot of business owners try to engage employees by making them work to benefit the business. Telling your staff that they could improve profit margins, though, is not really going to incentivize them – not every employee. Instead, show them how their engagement benefits them, not just the business.
The idea is to create a form of interaction that inspires your staff to give 100%. They need to feel like they get more out of the job, though, if they are going to be engaged to the maximum. From bringing in performance based incentives to giving people the chance to pick their own bonuses, there are many ways to engage with your employees and up their commitment.
The challenge for you, then, will be finding the best way to communicate that to your staff. With a leadership coach, though, that becomes easier.
The post How leaders can encourage employee engagement moving forward appeared first on Blogtrepreneur.
The digital age has changed the way how we use technology and our behavior while using technology. People browse the Internet to gain access to educational information, entertainment and get professional help. Of course, the objective of browsing the Internet varies across personalities. While surfing the Internet, you use a search term to get the information on a given topic. In this context, YouTube has become a great tool for us all. You Tube is the is the among the best social media channels.
What Research Says
Research shows that about 4x customers favor watching videos with the purpose of knowing about a product or service. They watch more videos rather than reading text content. Videos have become an effective strategy in digital marketing. Video marketing is gaining primacy and currency. And, if you’re planning to reach your target audience quickly, creating videos is the most effective way to achieve it. To make your audience watch your video, the content should be engaging.
There are two aspects; one is making the videos and then attracting audiences to the videos that you made. And, YouTube is the most effective in video marketing. Video marketing involves promoting a product or a service by making content in the form of videos. Make engaging videos on your channel. This is important. However, it’s also important to follow a particular set of tips to optimize YouTube videos in 2019.
Use keywords while making the video files
The fundamental practice in SEO is to create content optimized for the focus keyword. You can make a Google search about the keyword to find the relevant keyword for your video. The most effective way of doing keyword research is using tools. These tools help you find the relevant keyword.
When you discover the right keyword, you should name the file with the keyword relevant to the targeted keyword. This is because YouTube does not check how relevant is the keyword.
Use the keyword as it should come in the title of the video
The title plays a significant role when getting search results when your audience makes a search on YouTube. The video title plays a critical role in make visitor to click it or otherwise. The keyword is important in the title of the video and enables to match the query made by your audience. Thus, YouTube s1eo is important.
Research shows that videos containing the keyword that matches exactly the title are likely to have a competitive edge as compared to those that don’t.
It is, therefore, sensible to optimize your video by optimizing the title of the video with respect to the target keyword so it fits naturally and is found in search results.
Remember the video titles must not contain more than 60 characters so that it is safe from getting shortened in search result pages.
YouTube Optimizing video description
Be aware that the permissible limit for the video description for uploading in YouTube is 1,000 characters. Of course, it is right to use the most space. However, remember that your viewers are watching the video and not reading a piece of text content.
If you present descriptions that are long, YouTube shows the beginning few lines and the content of close to 100 characters. Once you reach this point, it will show a button show more’ to get the description as a whole. Therefore, it is advisable to keep the important data, like data, important information or links within the beginning 1,000 characters.
While creating content, it is not bad to include the transcript of the video. This is more important for the audience for who want videos without any limit to volume.
Your YouTube channel grows with quality content. Optimize your YouTube videos with relevant keywords. Quality content is one of the ranking factors. Therefore, upload quality content that really answers the queries that your target audience making. Upload engaging videos on YouTube.
Take care of watch time as well. The more it is, the better the chance to get a higher rank in search results. Posting videos on YouTube are probably the most effective way of marketing your product/service.
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After being a part of the workforce for a few years, you may finally have enough money to pay off your old student loans and perhaps even purchase your own home with a new car to boot.
At that point, you may also grow curious about your current standing in society. To be more specific, you may be wondering about how you compare to the average American in terms of wealth.
Are you doing as well as expected? Are you lagging behind or are you outpacing others in your current age group?
To find out the answers to those questions, you can refer to the data obtained from the Federal Reserve’s Survey of Consumer Finances.
This article from MarketWatch also highlights the data referring to the average net worth of people living in the United States.
Per the article, the average net worth for Americans under the age of 35 is at $76,200. For the next age group (35-44), the average net worth stands at $288,700.
Folks aged 45-54 have an average net worth of $727,500, while those in the 55-64 age group have an average net worth of $1,167,400. People who are in the 65-74 age group were found to have an average net worth which ended up at $1,066,000. Finally, Americans older than 75 have a slightly higher average net worth of $1,067,000.
Don’t Be Surprised by the Numbers
Upon learning what the average net worth for an American in your age bracket is, you may find yourself panicking a bit. After all, how is it possible for the average American under 35 years old to have already amassed a net worth of over $76,000?
This is where it’s important to remember something that many financial experts such as Truman Advisors point out when it comes to evaluating these numbers.
Remember that the average figure can easily be skewed if there are extreme numbers at the margins. In this case, because of the super wealthy, the average net worth is skewing higher and thus providing a somewhat inaccurate representation of where someone is expected to be financially at a certain age.
To get a better idea of how your net worth compares to the average American of the same age, excluding those in the ranks of the super wealthy, you need to look for the median figures.
Going through the numbers again, the median net worth for someone under the age of 35 is $11,100. People in the 35-44 age group have a median net worth of $59,800, while those in the 45-54 age group have a figure of $124,200. Americans in the 55-64 age range have a median net worth of $187,300 and next to them, the people in the 65-74 age bracket have a median net worth of $224,100. Lastly, Americans over the age of 75 have a median net worth that stands at $264,800.
How You Can Use this Net Worth Data in Your Personal Life
Now that you have a better understanding of how you stack up to the average American in your age group in terms of net worth, the question is what can you actually do with that bit of knowledge?
Though it may seem that knowing the median net worth for the average American is good for nothing more than trivia night, financial experts such as Truman Advisors note that the aforementioned piece of information can help give you a better sense of what you need to do moving forward.
If you discovered that you are actually ahead of the average American with regards to net worth, you can just keep doing what you’re doing knowing that you are in great shape financially. If you find out that you are behind the pace by a significant margin, you can now be more proactive and implement real changes that will address that issue.
However, you should know more than just your net worth if your goal is to continually build your wealth. According to the Better Business Bureau, it’s also important for you to keep tabs on your cash flow.
By tracking where your monthly or yearly income goes, you become better equipped to make real changes that will lead to you having more money in reserve. Keep that going for years and decades to come and you may be able to count yourself among those who are comfortably retired.
Additional Tips for Increasing Your Net Worth
Aside from just monitoring your finances, you can do more to significantly increase your net worth.
For example, if you have outstanding debts in the form of a credit card bill or a mortgage, try to pay those down faster to get your net worth up.
Investing is not a bad idea as well, although you aren’t guaranteed success if you do this.
Perhaps the simplest way to increase your net worth is to simply rein in your spending and save more. Simple doesn’t necessarily mean easy, but if you want to beat out the average American in your age group, those are the things you will need to do.
The post Truman Advisors Analyze the Average Net Worth of Americans in Each Age Bracket appeared first on Blogtrepreneur.
Industrialism is based on scarcity. So is traditional college admissions. In fact, much of the world as we know it is based on hierarchies, limited shelf space, and resources that are difficult to share.
This leads to a common mindset: if it’s yours, it’s not mine. Sharing is something we teach to little kids, but in real life, we’re much busier keeping track of who’s up and who’s down in an endless status game.
But some systems are based on abundance. A language, for example, is more valuable when more people know it. The network effect helps us understand that for connection-based systems, more is actually better, not worse. Interoperability is a benefit. Cultural connection is an asset.
Wikipedia is more valuable than a traditional encyclopedia. That’s because there are unlimited pages and room for ever more editors. The system works better when more people use it.
The cultural turning point of our moment in time, the one that’s just beginning to be realized, is that education is an abundant system, not a scarce one.
Space on the Harvard campus is highly valued and also scarce.
But if we can break education out of the campus/scarcity mindset and instead focus on learning, learning at scale, learning that happens despite status not because of it–then we can begin to shift many of the other power structures in our society.
The more people who know something, the more it can be worth, because knowledge permits interoperability and forward motion. Knowledge creates more productivity, more connection and then, more knowledge.
It’s not enough, but it’s a start.
The incoming is coming to you because a while ago, you did something brave and generous and risky.
Incoming is great. It’s a reward for your impact. It’s a chance to serve and to make a difference. And it enables you to go to work every day.
If you spend all your time dealing with the incoming, though, you’ll have no time and no energy to create the next thing.
Every successful organization that has ultimately faded away via irrelevance has failed for this very reason.
What’s Most Annoying About Brand Content? Consumers Weigh In
Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that lack of personalization and too much personalization are both annoying pain points for consumers. Adobe
Video Is the Fastest Growing Type of Content on LinkedIn and Starts the Most Conversations
LinkedIn* posted a new infographic this week sharing the most surprising statistics about the platform. For example, the number of messages sent on the platform has increased 35% year over year. Plus, millions of LinkedIn members have already created video on the platform, making it the fastest growing type of content on the site. Their statistics also show that video starts the most conversations, making it a great engagement tool. LinkedIn
Nearly 75% of U.S. Internet Users Say the Cambridge Analytica Scandal Raised Privacy Concerns
Text messaging marketing company, SlickText, conducted a survey to evaluate how consumers view their privacy online after the Cambridge Analytica scandal. They found that almost three quarters of consumers were more concerned about how their information was used online after the scandal. In addition, only 32% of respondents said they’re willing to trade their personal information for greater convenience. SlickText
Facebook Is Rolling Out a Redesigned Interface
At Facebook’s F8 developer conference, CEO Mark Zuckerburg announced a design overhaul for all of their applications, including saying goodbye to their traditional blue color. The new look also rearranges the home page to focus on stories and groups—something digital marketers will want to adapt to. Facebook
Artificial Intelligence Is Being Used for Personalization at Scale
A new study from Arm Treasure Data* and Forbes Insights revealed that 25% of companies are using artificial intelligence (AI) to achieve personalization at scale—and they see AI as a critical component to their personalization efforts. The study also found that 40% of respondents are seeing an increase in sales and profits thanks to personalization. Forbes Insights and Arm Treasure Data
Engaging with Followers Is the Biggest Challenge for B2B Brands on Instagram
Social Media Today hosted a Q&A session over Twitter to discover top challenges and tips for B2B brands on Instagram. Respondents highlighted engagement as a top challenge and goal on the platform. Respondents also advised other B2B digital marketers to stay true to their brand and company culture as a top Instagram tip. Social Media Today
Creative Commons Launches New Search Engine
Finding relevant, copyright-free images for your digital marketing needs just got a whole lot easier. Creative Commons just launched CC Search, a new search engine for over 300 million Creative Commons images and 19 different collections. PetaPixel
More Than Half of Organizations Could Redirect Investments Towards Customer Experience Innovations
For more signs that experience is how brands compete today and in the future, a new article from CMO.com predicts over half of all organizations will reallocate budget for experience innovations and management. To navigate this new business landscape, CMO.com recommends a single, real-time customer profile and technology that makes it possible. CMO.com
The Benefit of Experiential Marketing
Almost 75% of people who take part in a brand’s experiential marketing are more likely to purchase something from that brand. Compared to other marketing types like video, content, and audio, experiential marketing lead to greater satisfaction, engagement, and entertainment levels among participants. ClickZ
ON THE LIGHTER SIDE:
Every digital marketer’s favorite cartoonist, Tom Fishburne, highlights the pitfalls of creative review. Marketoonist
Bringing down the bots—bot fraud losses will be down 11% this year compared to 2017. MediaPost
How seriously should digital marketers take artificial intelligence? Hint: the answer is serious. The Drum
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Solving the Experience Economy Equation — SAP (client)
- Lee Odden — What’s Trending: No Endgame in Sight for Video Marketing — LinkedIn (client)
- Lee Odden — How to Create Winning Co-Marketing Partnerships — Heidi Cohen
- Debbie Friez — Connecting Ideas and People With Dell Influencers — Katana Logic
THAT’S ALL, FOLKS
From Facebook’s design overhaul to the creativity-draining review process, there were a lot of newsworthy topics to cover in digital marketing this week.
Thanks for joining us and we hope you’ll come back again next week for more of the most relevant digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for daily news stories and updates. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
*Disclosure: Arm Treasure Data, LinkedIn, and Adobe are TopRank Marketing clients
When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is — in my opinion — the definitive work covering its stated subject.
On Writing Well is an essential read for anyone who wants to elevate their prose. Zinsser’s primary focal area is word economy. “Look for the clutter in your writing and prune it ruthlessly,” he implores. “Be grateful for everything you can throw away. Reexamine each sentence you put on paper. Is every word doing new work?”
That last question is especially pertinent to B2B marketing writers. The reader should always be our top concern when penning copy, but in this case, the stakes are even higher. Attention is at a premium with business professionals, so wasted words are especially costly. Content bloat leads to audience abandonment.
In the spirit of Mr. Zinsser, we’re offering up tips on trimming down your writing to make it more punchy and concise. And to do so, we’ll curate advice from top wordsmiths in the marketing game, with a key emphasis on overcoming the most prevalent pitfalls for today’s content creators.
3 Keys to Concise and Compelling B2B Marketing Copy
Rigid formats, giant blocks of text, and unnecessary filler words are banes of succinct writing. Here are some pointers from the experts on conquering them.
#1 – Nix Stringent Word Counts
So many writers are at the mercy of word counts, and it’s a tragedy. We’re told we need to produce at least 1,500 words, so we inject a bunch of unnecessary filler to get there. Does this serve our audience in any way? Hell no.
The conundrum is that numerous studies show higher word counts correlating with higher SERP placements. However, this is misguided thinking. Long-form content is fantastic and it’s certainly part of our mix here at TopRank Marketing, but it needs to be valuable. Don’t take my word for it; here’s what Rand Fishkin — co-founder of Moz, and one of the planet’s top authorities on SEO — has to say:
“700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. Never write an ultimate guide where a single image could more powerfully convey the same value. Trust me; your audience and your bottom line will thank you.”
[bctt tweet=”700 more words will not help you reach your goals any more than 7 more words. Create content that helps people. Do it efficiently. @randfish” username=”toprank”]
According to SEMrush’s hierarchy of ranking factors, content length falls below time on site, pages per session, bounce rate, and backlinks in SEO importance.
In other words, if excessive wordiness is turning readers away, the number doesn’t really matter all that much. Delivering a quality experience is vastly more valuable.
To see what high-performing short-form content looks like in action, check out these examples from IFL Science, courtesy of BuzzSumo.
#2 – Use Every Bit of Space Intentionally
It might not be a writer’s first instinct, but visualization is a helpful practice. Take a step back and look at your content — how it really appears on the page. Are you making the best use of your digital real estate?
“Think of how Charlotte was able to save a life with just [a few] words,” Handley said during a session at Content Marketing World a couple years back, as relayed by our own Caitlin Burgess. “How can we use our words more intentionally? How can we make a difference?”
[bctt tweet=”How can we use our words more intentionally? How can we make a difference? @annhandley @MarketingProfs” username=”toprank”]
Think of each page on the worldwide web as a finite spider web. You only have so much space, and so much thread, to get your points across. Make it count. You might not be saving the life of a radiant pig, but you will be more likely to delight and connect with your audience.
#3 – Banish Buzzword Banality
To celebrate the NCAA Tournament earlier this year, our friends and clients at LinkedIn Marketing Solutions* put together a lighthearted marketing madness bracket, calling out the most overused jargon in the profession. If you find yourself leaning too heavily on any terms listed there, you might want to rethink.
It’s not just marketing buzzwords that drag down our copy, though. Content Marketing Institute (CMI)* recently published a rundown of 25 words and phrases to avoid.
“Stuffing your sentences and paragraphs with filler and fluff — words and phrases that add zero meaning to what you’re trying to say — is the opposite of clear writing,” author Julia McCoy writes.
Many of the items she includes are extremely common, and the types you’re likely to summon out of sheer habit and routine. For instance:
- In order to
They seem harmless on the surface, barely taking up space. But this is exactly what makes them so insidious. Most often, you can make the exact same point while deleting these words, and you’ll provide a much more crisp and efficient experience for the person on the other end.
Here’s an example: In order to write great copy, you’ll really want to avoid using words that you don’t need. If your goal is to be efficient, then it’s just the best choice.
We can pare that down to: To write great copy, you’ll want to avoid using words you don’t need. If your goal is to be efficient, it’s the best choice.
Six words removed, zero substance lost. Over the long haul, you’ll save readers a lot of time — and keep them more engaged — by adhering to this mindset.
Writing Well (Usually) Means Writing Less
To be clear, long-form writing isn’t always unnecessarily drawn out. In many cases, exploring the full breadth of a subject requires it.
Recently I wrote about the example of Backlinko’s Brian Dean, who puts together massive power pages spanning thousands of words. These posts rank and perform so well not because of their word counts, but because of what those words accomplish: they comprehensively break down important topics and provide credibility-building best-answer content for his audience. If you scan through one of these pages, you’ll find the copy is actually quite sparse in its arrangement, divvied into small chunks and broken up by plenty of visuals.
The Final Word
- Forget word counts — maximum or minimum. Write as much as it takes to deliver a satisfying best answer, and no more.
- Be mindful of space on the page. Keeping in mind that a majority of users don’t make it very far into online articles, consider leading with your most critical points, or even offering a brief summary atop each new piece of content.
- And before you hit publish, challenge yourself to delete every single word throughout that isn’t tied to a specific, tangible purpose. You might even consider printing out the jargon lists from LinkedIn and CMI as references for your cleaning.
The three guiding principles above might sound simple, but they don’t come naturally to even the most seasoned writers. And overthinking word economy during the drafting process can badly hamper creativity and productivity. Focus first on getting your thoughts on the page, clearly and coherently. Later, you can go back and — as Zinsser puts it — prune ruthlessly.
“Writing is hard work,” says Zinsser. “A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it’s because it is hard.”
Indeed it is. But in the immortal words of Jeff Bezos, “You earn reputation by trying to do hard things well.” You also earn trust, authority, and — ultimately — business. So, grab your shears and let’s get to work.
Pruning and optimizing your content can happen post-launch, too. Check out our piece on why refreshing existing content is great for your audience and results.
* Disclosure: LinkedIn and CMI are TopRank Marketing clients.
The post Less Is More: Time to Cut Content Bloat & Create Content Connections appeared first on Online Marketing Blog – TopRank®.
You can’t be great at everything. None of us are.
The question is: What will you do about it? What will you do about the areas where you don’t have the commitment, time or skill to be exceptional?
One approach is to never talk about it. It’s off limits. Do the work poorly, but pretend you don’t.
Another approach is to talk about it with zeal. Work to find resources you can use to avoid the things you do poorly. Find a cohort that will challenge you to get better. Find new and better ways to improve…
It’s hard to imagine that avoidance of the issue is going to make things better.
If your habit is to clear your throat, apologize a few times, minimize the quality of the work you’re about to share and in general, apologize for the assertions you’re about to make…
you probably realize that this is not an effective way to give a talk, lead a class or have a strategic discussion.
Consider carrying a coin in your pocket, one that’s large, or in a foreign currency.
Every time you feel like you need to minimize your contribution, simply stop and turn the coin over. You can count that as your obligation fulfilled.
And then you can get back to work.
[This isn’t simply an analogy. It actually works.]
PS There’s a new episode of my podcast Akimbo out this week, and it’s one of my favorites. You can listen to each of them, any time, along with browsing the occasionally interesting show notes. Or you can subscribe…